Keeping it positive in the CTV | OTT space :)

A friend of mine shares weekly words of wisdom. Alway positive, a pick up, thought provoking, and a challenge to become a better person,...

Want to be more productive get out of your chair.

Boost your productivity by standing up. Sitting eight to ten hours a day in a chair is not great for your overall energy. When energy...

The Average CTV | OTT HH watches 84 hours per month, that is a lot of screen time :)

Connected TV (CTV) | Over-the-top (OTT) viewing is mainstream. Growth +25% 2017-2019. 3 of 4 households have a CTV | OTT Device. The avg...

In a competitive business be different. Stay your course be honest & loyal...

I have a great friend who shares weekly random thoughts, that make you think and challenge you to become a better person, friend,...

2019 Holiday retails expected to increase 3.8 to 4.2 %

The NRF is projecting this year’s holiday sales to increase by 3.8-4.2% to roughly $728-$731 billion. The forecasted growth is slightly...

Connected TV CTV- Driving the bulk of Premium Ad Views

Connected TV CTV- Driving the bulk of Premium Ad Views. 55% according to Freewheel Q2 2019. This represents a growth of 48% year over...

According to Q3 2019 quarterly earnings, cable companies lost a subscriber every 4.6 Seconds

The latest earnings report from the top cable companies shows that cable lost 1.7 Million subscribers in Q3 2019. By the time you finish...

Q3 2019 Cable loses 3 million Subs, that is over 18,739 TV subscribers lost daily

Just the facts Cable Q3 2019 report cards are in. According to Cord Cutters News Q3 2019 losses equate to over 18,739 TV subscribers...

CTV | OTT could possibly deliver a better newscast customized for you

It looks like Fire TV will be giving viewers the opportunity to customize a newscasts. Seems interesting. I look forward to giving it a...

Digital trending better than traditional. CTV | OTT advertising the best of both worlds

Here is how budgets may shift in 2020. Digital will continue to grow while traditional media may struggle. I believe in video, CTV | OTT...

Dynamic Ads + CTV | OTT = Innovation at it's best

Innovation has been a key to the success of local CTV | OTT advertising. Improving never stops and with dynamic Ads automotive...

Wise words shared by a wise friend, now I share with you

1. You have to do your own growing no matter how tall (or short) your grandfather was. 2. Kind words accomplish much more than they cost....

Business lessons I learned from my dog

Be happy- Every morning it is like the first time she has ever seen me. Greet people with a smile, it will make you and them feel good....

Do these apply to local CTV | OTT advertising sales?

1 Power is like integrity. If you have to tell people you have it, you don't. 2. Success is usually a matter of hanging on after others...

7 great thoughts to help you get through the week :)

1, More business is lost through neglect than through any other cause 2, Happiness lies in the joy of achievement and the thrill of...

In the past year, pay-TV providers experienced a net loss of more than 5.01 million subscribers

Ouch-In the past year, pay-TV providers experienced a net loss of more than 5.01 million subscribers. That is just the beginning....

Nielsen ratings flawed from the beginning. I hope impression based advertising improves measurement

Back in 1950 when Arthur Nielsen introduced television ratings, little could he have known his basic methodology of panel sampling would...

At 55 I am more like my 21-year-old son then like my 55-year-old neighbor

At 55 I am more like my 21-year-old son then like my 55-year-old neighbor (neighbor if you're reading this sorry). As a marketer, I am...

Streamers not just twenty-somethings in hoodies- Better educated, higher income, Employed,

Streamers, you know you are a Streamer Well can you put your hands in your head, oh no! ... We are not just twenty-somethings in hoodies...

Consumers, Marketers, Bueller...Need another reason for #CTV #OTT

Another great reason for Consumers, Marketers, and Advertisers to turn on CTV | OTT. Last week I heard a rumor that Spectrum Charter was...

The best investments in business and life are free

Last night I totaled up my insurance costs. Figure out yours, it's crazy high. This huge expense if for something we hope not to use....

74 percent of US HH have a Subscription Video On Demand Service (CTV | OTT)

A Study form the Leichtman Research Group published August 27, 2019 finds that 74 per cent of all US households have a Subscription...

Roku is a media company. They make great devices but 67% of Q2 2019 revenue comes from advertising.

The shift to streaming is accelerating. Streaming Hours continue to grow. Ad impressions multiply & monetization flourishes. My Friends...

Political Advertising 2020. Find your market, define your plan. 30 years of Political experience...

30+ Years of Political Experience ConnectADtv can help The forecast 10 Billion being spend in Political in 2020. Not 1 political ad...

Now that is a bite out of the Apple

Roku and Amazon Now Control Nearly 70% of U.S. Streaming Media Player Market Chromecast and Apple nowhere close Full story here...

Q2 2019 Cable Report Card Subscriptions Down | Earnings Beat Estimates, Strange Paradox

Q2 2019 Cable report card Subscriptions down 1.3 Million, Earnings are good most beat estimates That is an interesting paradox- Kind of...

Adding a little Fire to the CTV OTT Fuel, Amazon's Fire TV Private Marketplace Deal just announced

Adding a little Fire to the CTV OTT Fuel. Amazon Fire TV (reach 34 Million Households or 27% of all US HH) adds 2 DSP’s to their Private...

How CTV | OTT spread quick- Innovators, Early Adopters, Early Majority 3 of 4 HH have a CTV device

So just how did CTV | OTT spread so quickly? Easy to understand- It’s TV (only better), something you have grown up with Large Hive...

My wise friend shared with me, now I share with you. 10 wise thoughts to keep motivated CTV | OTT

If you are in the competitive local CTV | OTT advertising field here are 10 wise sayings to keep in mind

AD Supported OTT Viewer- A Bit Younger, More Affluent, Diverse

AD Supported OTT Viewer- A Bit Younger, More Affluent, Diverse I have recently had a few new clients ask what are the demographics of CTV...

Amazon Prime Day-- Fire TV only 14.99. Now not only is CTV | OTT great but it is a bargain.

Amazon Prime Day-- Fire TV only 14.99. Now not only is CTV | OTT great but it is a bargain. This also includes a $45 Sling credit. Great...

2 minutes that will positively impact your day. Focus on what people do that you appreciate.

Great thoughts carrie through the day and those around you catch that vibe. Take 2 minutes as soon as you wake to do a mental roll call...

Will the Growth of CTV | OTT viewership offset 2020 Political demand for local CTV | OTT advertising

Will the Growth of CTV | OTT viewership off set political demand for loca CTV | OTT advertising How will CTV | OTT be impacted by the...

Growth of CTV | OTT faster than Amazon Same Day Shipping

Well it is not quite as fast as one day shipping ( I love that) but CTV | OTT is moving fast. Less than 2 weeks ago I posted about Amazon...

Want success? Push through small situations that did not work out as planned.

Michael Jordan- I've missed more than 9,000 shots in my career. I've lost almost 300 games. Twenty-six times I've been trusted to take...

Hamburger connoisseur thinks burgers are different but CTV | OTT all is the same. That is pure bull

That is just a lot of hamburger meat…I have a friend that considers himself a hamburger connoisseur. The other day we were going to grab...

CTV OTT networks are delivering. Local CTV | OTT advertising keeps getting better

Here we come walking down the street we get the funniest looks….not any more. CTV OTT networks are delivering Tubi 20 Million Monthly...

“You would not believe how many people are trying to sell me OTT”

“You would not believe how many people are trying to sell me OTT”. I would, I hear it all the time. What I don’t believe is what some...

Totally opposite of “ Show Me The Money”

Totally opposite of “ Show Me The Money” Amazon AD Supported IMDb is completely free. I just watched Jerry Maguire and Fringe for free...

Netflix, Advertising? Things never happen…until they happen

There a lot of buzz about someday Netflix adding advertising. I have read several pro and con stories. I just read an article, that...

Viewers are fine with CTV | OTT advertising they are just not big fans of Age & Gender or Untargeted

Viewers are fine with CTV | OTT advertising they are just not big fans of Age & Gender & Untargeted ads on CTV | OTT. About...

CTV | OTT is mainstream, the new normal way to watch TV

3 out of 4 households have a connected TV device Average Time Viewing CTV | OTT 54 hours of per month* The average CTV | OTT HH owns 2.7...

Change is inevitable and when greeted with a curious and open mind leads to positive outcomes

Love the past, embrace the future, benefit from technology. Change is inevitable and when greeted with a curious and open mind leads to...

CTV | OTT Keeps getting better.

CTV | OTT keeps getting better for marketers, advertisers, and consumers. I just received this e-mail form Pluto today. 14 new channels...

From an ad guys point of view long live the bundle.

I just read an article about the challenge to the traditional TV bundle. The cable company selling a massive lineup of programs bundled...

Is Advertising & Marketing about unbridled reach, or it is about reaching & influencing the right..

I met a new client last week. They had a limited budget and were considering Broadcast TV or CTV | OTT. Their chief concern,...

Why do 2019 media plans still look like Y2K. It is time for CTV ad spend to catch up to the audience

Great OTT article from Forbes. This is taken directly from the article. Last year, brands spent $70 billion advertising to television...

AT 55 I am invisible to Traditional marketers, but a pot of gold to tradigital marketers

A friend had a big birthday this weekend. While we sat on his back porch, on his new patio furniture and he told me about the outrageous...

I understand the formula Reach X Frequency= GRP's. That is part of the issue...It is not real....

Thank you great discussions on my last Reach & Frequency post. I get the formula Reach X Frequency= GRP's. That is part of the issue. I...

Many of us use Reach and Frequency, are we following it blindly? Is it still relevant?

Does anyone know the statistical formula (calculation) for reach and frequency? Not the individual definitions of Reach and Frequency or...

Data-driving marketing that focuses on the individual & Customer experience take the top two spots

Great article read it here https://bit.ly/2HtiLKw

Advertising on local CTV | OTT Easier than Traditional TV

The story of OTT | CTV is continuing to evolve. While it's receiving great press and publicity, I have decided to focus on benefits that...

YouTube is changing how it pitches YouTube TV. Hopefully good news

I just read an article about You Youtube changing the way it sells YouTube TV ( CTV | OTT) . As far as I know, inventory on YouTube TV...

I like to save money, but I love to save time and hassle

For all the superb press and publicity that CTV | OTT has received, saving time and hassle have rarely made the list. Think about it,...

You have many opportunities to be your best, but only one to be your worst.

I suddenly appreciate the "Please", "Thank You", and "My Pleasure" courtesy of Chick Fil A after an experience my wife had at ...

5G may lead to Cord Cutting 2.0, complete cord cutting, not just shaving.

When we say cord cutting we often mean cord shaving because many keep their high speed internet connection. That may become a thing of...

Advertising a rack of ribs to vegetarian will not sell much pork regardless of frequency.

Advertising a rack of ribs to vegetarian will not sell much pork regardless of frequency. Reaching SUV shoppers with a sports car ad will...

Cord Cutting accelerates as CTV | OTT gets better. 33 Million cord cutters 2018, 55 Million by 2022

Grapes to Grapefruits. I am the Grapes that becomes fine wine, Grapefruits are for breakfast or diet

The other day I updated my linkedin profile. I must admit I am a bad writer, sorry but at least I am authentic. I looked at Linkedin...

And the wise owl said...

•Great minds have purpose; others have wishes. •That which is not good for the beehive, cannot be good for the bees. •We stumble over...

Big Results Small Company. Small enough to care, large enough to specialize

Want Big results? Think Small. In the CTV | OTT space, small companies are, nimble, tactical, brilliant, and able to quickly and...

Do you know people who make simple things complicated? Local CTV | OTT is advertising is easy

Do you know people who make simple things complicated? Simplify and optimize, find people who are the best at what they do, so you can...

CTV | OTT shifts power and influence from large media companies to savvy marketers and advertise

CTV | OTT shifts power from media companies to marketers and advertisers through a customer-centric focus. Advertisers no longer need to...

Be the best at what you do, so your clients can be the best at what they do.

CTV | OTT is in a Beta state. ConnectADtv is always learning and improving. Our team takes classes and attend seminars to stay on the...

Make no mistake, Roku is a media company, Amazon Firing up CTV | OTT ad sales...on the Fire Stick

Roku makes more from advertising than hardware sales. There is already advertising on Amazon Fire, have you seen the Ads for NFL or...

Live your brand or it will die and there will be no reason as to wonder why.

I was at a party the other day and a friend of mine made fun of me for wearing a Polo Shirt with my company logo. He then saw that the...

Separate the Bull and the Bullseye

Some things are true and some things are not. In local CTV | OTT advertising there is a lot of facts and fiction. This video may help you...

10 positive thoughts that will make you better today than you were yesterday. If you like them share

1. Why is it that all people like us are WE, and everyone else is THEY? 2. Begin to be now what you want to be later. 3. Wise sayings...

The Rolling Stones may not get "Satisfaction" but CTV | OTT viewers are satisfied oh yes yes yes...

My personal brand has always been trust & brand trust matters. Adult say it influences big purchases

· Two-thirds of adults in the US say that trust in a brand has a great deal (31%) or a lot (37%) of influence on their decision when...

Nothing tells your story like video.

It is attention-grabbing, memorable and engaging. 85% of young adults (18-34) and 76% of total adults say they have made a purchase after...

TV then, Now, The Rise of CTV | OTT

2 minute video. Enjoy https://bit.ly/2PqOMqY

11,000 US Households Cut The Cord Every Day

That equates to a loss of 4,015,000 annaly. Hello local CTV | OTT Advertising

Limited budget? Uses CTV | OTT and zero in your most likely customer. You can’t reach them all

So reach the people who are in the market for your product or service. https://www.linkedin.com/feed/update/urn:li:activity:6461230617978...

How Connected TV Will Impact All Media Buying and Its Pricing

Good article on ad exchanger by Jay Friedman of the Goodway group. I just thought I would share. https://adexchanger.com/tv-and-video/how...

Chill out, tune in, streaming (CTV | OTT) provides plenty of great viewing options.

Summary of an article from directly from Marketing Charts Online-based cable TV providers such as Sling TV and DirecTV Now are strong...

How to advertise locally on CTV | OTT

"making TV smarter with more attribution and relevant advertising, “It can’t happen fast enough,”

Good video from the BEET.TV Here is a summary. Watch full video clip link below. President of US Investment for Omnicom Media Group,...

According to Ad Age | Magna - OTT advertising to hit over $2 billion in 2018.

If you are in the National or Local CTV | OTT advertising business, read this great article https://adage.com/article/media/ott-ad-revenu...

Calling all local sellers of local CTV | OTT advertising. Wisdom shared.

It is a challenge. Lots of competition, be better than the pack. My friend Sam shares these with me; so I share them with you. Good luck...

There are differences between

Doing Things Right & Doing The Right Thing. Between Saying Things Right & Doing What You Say. These are old sayings but they are ring...

Shared Wisdom...enjoy and share

1. The secret of business is to know and do something nobody else knows or does well 2. No one made a greater mistake than he who did...

Turmoil & Churn at the top of all of ABC, CBS, FOX, NBC, Univision

Major changes are underway at the top ranks of broadcast networks. I am sure this is not related, but It was hard not to notice the major...

I was an old soul when I was young, and my soul gets younger as I age

Life is a journey. I was an old soul when I was young, and my soul gets younger as I age. Both serve you well as you build a business, or...

Another Big Deal....Sirius XM buying Pandora for $3.5B

Another Big Deal....Sirius XM buying Pandora for $3.5B. heavy competition from Spotify (SPOT), Apple (AAPL) and Amazon (AMZN),

Buyer Picks two.

Most negotiations fall into a triangle where the buyer picks two points, and the seller holds one. When I worked in broadcast, there was...

Sam- sharing great thought for motivation, inspiration, and success

1. We cannot erase the past merely because it does not fit the present. 2. Obstacles are what we see when we take our eyes off the goal....

Accidents happen, but few happen by accident.

Proper time management, planning, and teamwork can help avoid them . Pleasure in the job puts perfection in the labor. This is a...

Hot tip form Cord Cutters News

Amazon is working on A Free Ad-Supported Streaming Service According to Cord Cutters News. Amazons free streaming service, will be named...

The CTV | OTT conversation has changed — from What is it, and what budget would it come from

To we need to get involved now. good article form Mediapost. https://www.mediapost.com/publications/article/323839/ott-is-more-than-just-...

CTV vs FEP local OTT advertising-The information gap widens as more people jump in.

Choose what side of the rainbow you want to be on. CTV and FEP inventory for local advertising are very different. Connected TV Inventory...

Price & Value- In today's hyper-competitive environment deliver both to flourish

Price what something costs. Value everything included in the price. In the local CTV | OTT advertising space Price and Value are often...

Blast-off CTV |OTT advertising growth has been phenomenal

According to MediaPost CTV | OTT ad spend will go from 4.7 Billion to over 20 billion. That is over a 425% increase in just 4 years. 2017...

Running on TV for over 30 years, Award winning, Top Rated Jeopardy, now airing on HULU

Streaming lets people watch what they want, when they want. Now you can Binge watch Jeopardy on Hulu. https://variety.com/2018/digital/n...

So Much jargon, so little time. Even veterans of TV need to know how to speak the new language of

local Connected TV | Over The Top advertising. Today you need to inspect what you expect. This article covers the basics. You will want...

We are all under construction. Thoughts to help build a better you.

Simplicity is the utmost sophistication. The reward of suffering is experience. A somebody was once a nobody who wanted to do and did. I...

Stress + Rest = Growth. A colleague shared this article with me

now I am sharing with you. Equation for success- Short a read easy to understand and implement. Hope you enjoy....

David vs Goliath not an improbable victory, it was predictable.

When playing by Goliaths rules, Goliaths win 71%* of the time. When the Davids of the world make up the rules, they win 64%* of the time....

Simple though to help you get through every day. Too Good not to share

These are too good not to share. They all have relevant business applications. Never go to a doctor whose office plants have died. See...

I wish everyone had a friend like Sam. These are great for business and personal

We first make our habits, and then our habits make us. I have had more trouble with myself than with any other person. see more here...