Robert EckelmanNov 25, 20190 min readConnected TV (CTV) | OTT delivering the entire marketing funnelConnected TV (CTV) | OTT delivering the entire marketing funnel
President Biden claims his uncle was eaten by cannibals. The Trump Stormy Daniels hush money trial set to start. These headlines are the most intriguing content on TV right now.
Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge?