Reinvention isn't failure. It's survival.

‍

How many times does an entrepreneur have to start over?

‍

As many times as it takes.

‍

When I started ConnectADtv, I had an idea, a vision, and a plan.

Then reality set in.

‍

Competition. Costs. Technology. Changing markets.

‍

New vendors. New software. New billing systems. New ways to sell. Even deciding which clients to pursue and which to walk away from.

‍

I've had to rethink, rebuild, and sometimes abandon solutions I spent months developing.

‍

Start. Stop. Adjust. Recalculate. Move on.

Sound familiar?

‍

Here's what I've learned.

Large companies often struggle to change because they're built around what made them successful.

Entrepreneurs don't have that luxury.

‍

Being small can actually be an advantage. We can move faster, change direction, and adapt without having to turn an entire organization around. But we have to be willing to do it.

‍

Starting over doesn't mean starting from scratch.

‍

Every restart comes with more experience, more knowledge, and a better understanding of what works and what doesn't.

I've reinvented parts of my business more times than I can count. And I'll probably do it again.

‍

That's not failure.

Loyalty to a dead plan is.

‍

Sometimes starting over is simply turning the page and beginning a new day.

‍