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We Plan, Buy, Optimize, and Measure:
CTV, Streaming, and OTT
CTV without the theater. Built with discipline.
No presets. No shortcuts. Measured. Optimized. Proven.
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- The best things work because they’re simple, personal, and handled with care.
- That’s how we approach CTV: no jargon, just smart planning, transparent reporting, and results that make sense.
- Think of it as CTV done the way grandma cooked: she knew what you liked, used real ingredients, and made everything feel easier five minutes later.
Independent by Design
No quotas or pressure.
Fully Transparent Fee Strategy
See all the ingredients without mystery margins.
Real Publishers
Hand-picked since 2017.
Local-First
Precise targeting where your customers live and what they want.
Most CTV problems aren't technical.
They're judgment problems.
At ConnectADtv, we remove the hype and focus on performance. No inflated claims. No black-box reporting. Just thoughtful planning, intentional placement, and constant optimization tied to real results.
We intentionally serve a select group of clients and stay objectively small so every campaign gets hands-on attention. Budgets move when performance changes. Inventory decisions are deliberate. Every dollar is accountable.
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Less activity. Better outcomes. That's how CTV should work.
The ConnectADtv Recipe for Success:
6 Ingredients, Built to be Optimized
We don't believe in "spray and pray." We believe in curated inventory across six distinct categories—
each serving a purpose, each optimized in real time.
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High-Profile Networks
Netflix, Amazon Prime Video, Paramount+, and other premium networks that command attention.
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High-Profile Networks
NFL, NBA, MLB, and major live events where viewers are locked in and engaged.
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Virtual Cable (vMVPDs)
Sling, Fubo, DirecTV Stream cable cord-cutters with premium habits.
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Premium Streaming
Hulu, ESPN+, Max, Peacock, Discovery+ streaming giants with massive, loyal audiences.
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Local News & Entertainment
=CBS, NBC, CNN, Fox News and regional programming where community connection matters.
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FAST Channels
Loca Local News, Tubi, Roku Channel, Pluto TV, Samsung TV+ free ad-supported streaming at scale.
Think of these ingredients as the main course. The second course is strategic retargeting.
The journey doesn't end at the TV. We follow the digital trail to retarget viewers across mobile and desktop, creating a seamless ad sequence that keeps your brand top-of-mind across every device.
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Hand-Picked
Since 2017
Direct publishers. Private marketplaces. Brand-safe environments.
We've never relied on the open exchange and never will.
Because control, accountability, and performance matter more than cheap scale.
CTV relationships are layered: publishers, DSPs, SSPs, and data partners.
We manage the complexity so you don't have to.
Fewer handoffs. Fewer headaches. Better results.
We don't "set it and forget it."
We stay in motion because performance never stands still.
Daily reach and frequency monitoring
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Budget shifts driven by performance, not promises
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Underperforming buckets trimmed quickly
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Winning buckets scaled intentionally
Good isn't good enough. If something doesn't work, we move the money.
No waste. No guessing.
Fresh Data. No Exceptions.
Anything good left out too long goes bad.
Data works the same way.
We scrub and refresh audience profiles every 30 days because
Only the Right People Are Invited to the Table
We don't chase everyone. We focus on the people most likely to act and respond.
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Real purchase intent not "maybe" signals
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Real purchase intent not "maybe" signals
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Real purchase intent not "maybe" signals
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Real purchase intent not "maybe" signals
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Right message. Right people. Right moment. That's how results happen.
You See What We See
Clean, readable
reporting
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24/7 live dashboard
access
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Every dollar. Every fee. Every publisher.
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No blended line items. No hidden ingredients.
If we wouldn't explain it clearly, we won't do it.
Pull Up a Chair If…
This Is a Fit
You're a local or regional brand focused on your trading area
Focused on age and gender targeting
You value transparency and real reporting
You ask smart questions and expect honest answers in real time
Radical honesty. Saving time producing results
This Might Not Be
You want spray-and-pray national reach
You're comfortable with opaque buying processes
Prioritizing cost-per-thousand over campaign performance
You're looking for a 'Yes-Man' instead of a Media Partner
No exceptions.
Relax. Your CTV Is Handled.
When we're meticulously managing and optimizing your campaigns, you're free to focus on running
your business.
No decks. No pressure. Just clarity.
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Professional Precision. Hand-Crafted Care.
We don't just "run ads." We intentionally plan, hand-select inventory, and apply disciplined targeting so your message reaches the right people in the right moments without waste, shortcuts, or guesswork.
We're precise enough to deliver the data and accountability you expect, and human enough to care deeply about how your brand shows up on the screen.
At ConnectADtv, we protect your investment as if it were our own.
No mystery inventory. No hidden margins. No filler just thoughtfully managed CTV campaigns, delivered with complete transparency.
Pull up a chair. There's always a seat at our table.
40 Years of Experience.
Zero Interest in the Corporate Recipe.
CTV advertising has a microwave dinner problem. Too many campaigns are fast, processed, and impressive on the packaging yet cold in the middle. Slick dashboards. Vague reporting. Little accountability.
We've seen how that happens. Our experience spans more than four decades, beginning in 1986 from street-level sales to leadership roles inside major media organizations. We know exactly how the sausage is made.
More importantly, we learned from our clients what actually drives results. And time and again, the corporate recipe left out the same essential ingredient: care.
By 2017, the industry hit a turning point. Streaming promised precision and performance, but large media companies responded with opaque systems and black-box buying. Sales and operations were separated. Accountability was diluted. The people who understood client goals lost influence, while fulfillment was pushed to distant teams focused on hitting internal numbers not client outcomes.
Transparency became optional. Results became secondary.
That's when we decided: enough.
Frequently Asked Questions
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We offer full transparency. Our clients see everything we see. With over 40 years of combined experience in TV, Digital, Cable, and Radio, we specialize in CTV/OTT advertising, using premium inventory from a private marketplace. Our inventory is always high-quality, full-screen, and non-skippable.
CTV and OTT deliver video content directly over the internet, bypassing traditional TV stations and cable providers. Platforms like Netflix, Hulu, Sling, and Tubi offer subscription-based, ad-supported, or fully ad-supported content. CTV allows for precise targeting based on digital characteristics, with advertisers paying only for completed ad impressions.
CTV | OTT is typically sold on a cost-per-thousand basis (CPM), ranging from $15 to $50. Price depends on inventory quality, geographic area, audience characteristics, and devices used. We focus on premium long-form content and provide full transparency on all costs.
We provide a robust reporting suite, typically sent weekly. Reports include metrics like CPM, CTR, VCR, campaign pace, and spend. Custom reports can be built within 24 hours based on your needs.
View-through reporting measures post-advertising exposure by tracking activity after an ad impression. This helps marketers attribute digital exposure to site activity. Since clicks are often low on CTV | OTT, view-through reports are crucial for understanding ad impact.
A Dynamic CTV | OTT ad is a video commercial that updates every 24 hours based on real-time inventory. This is especially useful for auto dealers, as ads feature vehicles currently available for sale
Let's Talk
No sales pitch. No mystery margins. Just a straightforward conversation about how CTV can work for your business.
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"Think of it as CTV done the way grandma cooked"
She knew what you liked, used real ingredients, and somehowmade everything feel easier five minutes later.