Experts in OTT | CTV advertising. We help agencies and businesses plan, buy, and measure CTV | OTT advertising.
Access Inventory From Top-tier Providers & The Most Popular Networks
Connected TV CTV | Streaming | OTT Advertising: The Future of Audience Engagement
CTV | Streaming combines the broad reach of traditional TV with the precision and attribution capabilities of digital advertising.
Your Audience Has Cut the Cord. We can help you reconnect with local viewers who are most likely to engage through strategically targeted CTV, Streaming, & OTT advertising.
Let’s face it: traditional methods of reaching customers are becoming ineffective. You’re asking the right questions: Where did my audience go? How can I make my brand stand out now?
The Answer Lies in the Data
By 2025, more U.S. households are expected to have abandoned traditional pay TV than those that still subscribe to it. Viewers have shifted significantly toward CTV & Streaming, which currently holds the largest share of television viewing time. This isn’t just a trend; it’s a critical new reality.
This shift isn’t a crisis; it’s the biggest opportunity we’ve seen in a generation. With over 90% of U.S. households actively using CTV, Streaming your audience is more reachable than ever—if you choose the right partner.
We are ConnectADtv—dedicated solely to CTV & Streaming Advertising.
Our team consists of media veterans specializing in planning, placing, measuring, & optimizing campaigns on the platforms where your audience spends their time.
We simplify the complexities of streaming advertising, giving you targeted access to premium programming on all screens and platforms, including Roku, Fire TV, and OEM, along with local access to popular services like Amazon Prime, Netflix, Hulu, and ESPN.
Why Partner With a CTV Specialist?
We Follow the Audience: With digital video projected to account for nearly 60% of all TV/video ad spend this year, we put your brand at the forefront of this dynamic landscape.
We Unlock Local Opportunities: While major streaming platforms are expanding their ad-supported offerings, their local access remains limited. We help you break through these barriers.
We Are Dedicated Experts: Navigating the complex CTV ecosystem requires a full-time specialist, not traditional salespeople or outdated media companies.
We Drive Real Results: CTV is a performance-driven channel, boasting ad completion rates of over 90% and superior ROI. We focus on campaigns that genuinely impact your bottom line.
Let’s build a media strategy that effectively engages today’s viewers.
Podcast
ConnectADtv on the Leverage To Scale Podcast
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CTV = Connected TV | OTT = Over The Top TV
Grow your business and achieve your goals. Improve results with data driven audience-based, local CTV | OTT video advertising
Inventory is brand safe & fraud free
All ads are 100% viewable & non-skippable
Inventory from top tier providers and popular networks
On-Demand and Live content
95% video completion rate
Extend the reach of existing TV campaigns
Reach cord shavers, cord cutters, and cord nevers
View through reporting, see what happens after ad exposure
Retargeting, optimize for cross-platform reach & frequency
Provide full cross-platform and transparent reporting
Commercials typically run in a low clutter 60-90 sec breaks
Better targeting creates higher engagement
Target & Schedule
Advanced targeting 1st & 3rd party: geo, age, gender, income HH targeting. Look-Alike modeling. Flexible scheduling, coordinate your schedule with other messaging in the market.
Target & Schedule
Retarget
Reach and track OTT | CTV viewers on other devices for a true omnichannel experience. Deliver frequency, sequence ads, improve results.
Retarget
Measure
Qualify and quantify success through cross-platform reporting: Impressions, completion rate, view-throughs, conversions and more.
Measure
Connected TV CTV | OTT is the intersection of the TV and digital
CTV | OTT providers and networks deliver live and on-demand content from a programmer to a viewer. It is that simple, great programs and established networks without the traditional TV station or Cable provider. Additionally OTT is delivered via an internet connection so advertisers and viewers benefit from digital attributes. Advertisers are now able to target customers with precision: age, income, interests, purchase intent, and other associated digital characteristic. Marketers only pay for actual completed ad impressions rather than viewership estimates. Plus all campaigns have detailed viewership analytics giving advertisers an opportunity to optimize every flight. Consumers benefit from seeing advertising and marketing messages that are most relevant to them.
ConnectADtv has access to top-tier providers, networks, skinny bundles like Sling, Direct TV Now, and more ... Targeted advertising runs in all genres: News, Sports, lifestyle, entertainment, and more. Our list of providers is ever growing. CTV | OTT Inventory is available on supported devices including AppleTV, Amazon Fire, and Roku.
ConnectADtv is not affiliated with logos above. This is a partial list of networks and publishers in the private marketplace where your advertisements will be scheduled.
CTV | OTT is setting new standards in advertising, combining the best of TV and digital. Viewers are tuning in, and advertisers are turning on.
Not all companies are created equal.
As a Buyer | Marketer inspect what you expect. Transparency, integrity, and trust are the foundation of ConnectADtv. Top quality service and keeping you on the forefront of Connected TV | OTT technology is our pledge.
ConnectADtv provides a list of best practices and is 100% transparent.
ConnectADtv provides a list of best practices and is 100% transparent. Important details to consider when purchasing CTV | OTT. Will you see a complete list of all CTV | OTT publishers, networks, and individually associated CPM (costs)? What is the mark up, or management fee, is it clearly disclosed? Are you working with a strategic and collaborative partner, adding valuable techniques and ideas to deliver the best outcome or does the partner merely deliver inventory?
CTV | OTT is much more than just a TV extension buy.
Essential elements to discuss for any CTV | OTT schedule include: Proper and optimum usage for devices, big screen tv’s and smartphones deliver different experiences. The best dayparts for active viewing, (should overnight impressions count). Campaign delivery to specific geographies and zips with precision. What 1st and 3rd party data will be used to customize an audience? How are results being tracked and measured?
What is your need for speed and detailed reporting?
ConnectAdtv activates or changes a schedule or copy within 2 hours in most cases. We provide detailed daily reports. ConnectADtv empowers advertisers to grow their business by providing the reporting advertisers need to make the right decisions.
There are a lot of great companies in the CTV | OTT space.
We would enjoy sharing our capabilities, best practices, and strategies to maximize your ROAS | ROI.
Local CTV | OTT advertising will supercharge your advertising. Inspect what you expect, read this to obtain peak results.
Media Has Changed Forever, power has shifted from
large media companies to savvy marketers
CTV | OTT shifts power from large media companies to savvy marketers and advertisers through a customer-centric focus. Advertisers no longer need to purchase programs and networks; hoping prospects are in the audience. CTV | OTT offers advertisers the ability to build precise audiences made up of best their prospects. Connected TV is smarter marketing and advertising through better targeting.
ConnectADtv is on the forefront of CTV | OTT advertising. We are always learning, evolving and improving because CTV | OTT is in a beta state. We take classes, receive certifications, and attend seminars to stay up to date on new ad platforms, evolving ad tech and the latest trends.
Our goal is to be the best at what we do, so our clients can be the best at what they do.
Local CTV | OTT advertising Smarter, Better, Easier.
Smarter
Use data and technology to influence precise audiences made up your best prospects. Improve impact, relevance, and engagement by reaching consumers who’s online and offline behavior, lifestyle, income, location qualify them as in market intenders.
Better
>Viewers are logged in and they choose what they want to view leading to a high engagement rate.
>Non-skippable commercials in premium brand-safe fraud-free inventory.
>Real reach and frequency, Traditional reach & frequency formula was made up when there were three networks and has not changed much.
>Measure Video Completion Rate (95%+), View through and Click Through activity on all campaigns.
>Retarget those exposed to CTV | OTT on computers, tablets, and mobile.
Easier than traditional TV
No audience estimates.
No Nielsen- antiquated, small sample size, and large margin of error.
No Posting or Under-deliver, pay only for actual impressions run.
No channel changing in between commercials. Change the channel= viewers log off only to return to the commercial break.
CTV | OTT
Better, Smarter
Easier Than Traditional TV
All age groups watch CTV
60% of us adults view weekly.
54% of adults ages 18-34 view CTV daily
43% of those ages 35-54 view CTV daily
22% of adults 55+ view CTV daily
In 2019, traditional TV & Streaming had an even split. Fast forward to August 2021 streaming becomes the default choice 55% prefer streaming and only 39% of viewers default to traditional TV
Traditional Cable Subs to fall to less than 50% by 2023. In the last 6 years, Cable lost more than 50 million adult viewers. The largest single-year free fall was in 2020 dropping 7.7%. Eventually, Most | All media will be streamed.
49% of adults choose ad-supported CTV | Streaming | OTT over a more expensive ad-free option. Only 22% are willing to pay for ad-free option.
The latest research on CTV | OTT from the IAB. Download IAB report more research Click Here
Source eMarketer
The Customer Path To Purchase Has Many Clicks, Searches, Comments, Reviews
Customers are blending online and off-line experiences during their path to purchase. Local Connected TV | Over The Top advertising addresses both. We deliver the impact of television and the precision of digital to supercharge your advertising.
Customer attention and intention may start on TV, move to websites, then to social and other platforms. Often consumers move back and forth through platforms until they are comfortable with the product or company to make a purchase. Marketers study the path to purchase and seek out partners who can deliver.
ConnectADtv will localize your message and place it in front of the right audience, at the right time, on the best platform.
