Experts in OTT | CTV advertising. We help agencies and businesses plan, buy, and measure CTV | OTT advertising.
Access Inventory From Top-tier Providers & The Most Popular Networks
Connected TV | OTT advertising combines the impact of TV with the attribution and precision of digital.
3 out of 4 households have a connected TV device. CTV | OTT Households have grown by 25% 2017-2019 and up 11% Jan 2020 to March 2020.
The average CTV | OTT household watches over 100 hours of streaming per month. They own 3 connected devices and subscribes to 3.3 streaming services.
The AD Supported CTV | OTT audience skews 18-54, younger than linear TV 55+ dominant. CTV | OTT viewers also tend to be more diverse and wealthier than the general US population. 49.5% of all US Households watch Ad-Supported streaming services.
ConnectADtv simplifies CTV |OTT for local advertisers. It is smarter advertising and marketing through better targeting. We can start a campaign quickly & optimize it to deliver cross-device impact with optimal reach, frequency. Find out more, give us a call 727-580-4857
CTV = Connected TV | OTT = Over The Top TV
Connected TV | OTT is the intersection of the TV and digital
CTV | OTT providers and networks deliver live and on-demand content from a programmer to a viewer. It is that simple, great programs and established networks without the traditional TV station or Cable provider. Additionally OTT is delivered via an internet connection so advertisers and viewers benefit from digital attributes. Advertisers are now able to target customers with precision: age, income, interests, purchase intent, and other associated digital characteristic. Marketers only pay for actual completed ad impressions rather than viewership estimates. Plus all campaigns have detailed viewership analytics giving advertisers an opportunity to optimize every flight. Consumers benefit from seeing advertising and marketing messages that are most relevant to them.
ConnectADtv has access to top-tier providers, networks, skinny bundles like Sling, Direct TV Now, and more ... Targeted advertising runs in all genres: News, Sports, lifestyle, entertainment, and more. Our list of providers is ever growing. CTV | OTT Inventory is available on supported devices including AppleTV, Amazon Fire, and Roku.
ConnectADtv is not affiliated with logos above. This is a partial list of networks and publishers in the private marketplace where your advertisements will be scheduled.
OTT is setting new standards in advertising, combining the best of TV and digital. Viewers are tuning in, and advertisers are turning on.
Not all companies are created equal.
As a Buyer | Marketer inspect what you expect. Transparency, integrity, and trust are the foundation of ConnectADtv. Top quality service and keeping you on the forefront of Connected TV | OTT technology is our pledge.
ConnectADtv provides a list of best practices and is 100% transparent.
ConnectADtv provides a list of best practices and is 100% transparent. Important details to consider when purchasing CTV | OTT. Will you see a complete list of all CTV | OTT publishers, networks, and individually associated CPM (costs)? What is the mark up, or management fee, is it clearly disclosed? Are you working with a strategic and collaborative partner, adding valuable techniques and ideas to deliver the best outcome or does the partner merely deliver inventory?
CTV | OTT is much more than just a TV extension buy.
Essential elements to discuss for any CTV | OTT schedule include: Proper and optimum usage for devices, big screen tv’s and smartphones deliver different experiences. The best dayparts for active viewing, (should overnight impressions count). Campaign delivery to specific geographies and zips with precision. What 1st and 3rd party data will be used to customize an audience? How are results being tracked and measured?
What is your need for speed and detailed reporting?
ConnectAdtv activates or changes a schedule or copy within 2 hours in most cases. We provide detailed daily reports. ConnectADtv empowers advertisers to grow their business by providing the reporting advertisers need to make the right decisions.
There are a lot of great companies in the CTV | OTT space.
We would enjoy sharing our capabilities, best practices, and strategies to maximize your ROAS | ROI.
Local CTV | OTT advertising will supercharge your advertising. Inspect what you expect, read this to obtain peak results.
Media Has Changed Forever, power has shifted from
large media companies to savvy marketers
CTV | OTT shifts power from large media companies to savvy marketers and advertisers through a customer-centric focus. Advertisers no longer need to purchase programs and networks; hoping prospects are in the audience. CTV | OTT offers advertisers the ability to build precise audiences made up of best their prospects. Connected TV is smarter marketing and advertising through better targeting.
ConnectADtv is on the forefront of CTV | OTT advertising. We are always learning, evolving and improving because CTV | OTT is in a beta state. We take classes, receive certifications, and attend seminars to stay up to date on new ad platforms, evolving ad tech and the latest trends.
Our goal is to be the best at what we do, so our clients can be the best at what they do.
Local CTV | OTT advertising Smarter, Better, Easier.
Use data and technology to influence precise audiences made up your best prospects. Improve impact, relevance, and engagement by reaching consumers who’s online and offline behavior, lifestyle, income, location qualify them as in market intenders.
>Viewers are logged in and they choose what they want to view leading to a high engagement rate.
>Non-skippable commercials in premium brand-safe fraud-free inventory.
>Real reach and frequency, Traditional reach & frequency formula was made up when there were three networks and has not changed much.
>Measure Video Completion Rate (95%+), View through and Click Through activity on all campaigns.
>Retarget those exposed to CTV | OTT on computers, tablets, and mobile.
Easier than traditional TV
No audience estimates.
No Nielsen- antiquated, small sample size, and large margin of error.
No Posting or Under-deliver, pay only for actual impressions run.
No channel changing in between commercials. Change the channel= viewers log off only to return to the commercial break.
CTV | OTT
Easier Than Traditional TV
CTV | OTT Ad-Supported Viewer Profile- Younger than linear TV 40% 38-53, more diverse, higher income, children in the home
CTV | OTT HH will reach parity with pay HH. There are 97 million CTV | OTT HH compared to 89 million Cable Households
The average HH has 3 connected devices. Smart TV's have the highest device penetration but Roku dominates viewing hours
Engagement high attention = high Intention
The Customer Path To Purchase Has Many Clicks, Searches, Comments, Reviews
Customers are blending online and off-line experiences during their path to purchase. Local Connected TV | Over The Top advertising addresses both. We deliver the impact of television and the precision of digital to supercharge your advertising.
Customer attention and intention may start on TV, move to websites, then to social and other platforms. Often consumers move back and forth through platforms until they are comfortable with the product or company to make a purchase. Marketers study the path to purchase and seek out partners who can deliver.
ConnectADtv will localize your message and place it in front of the right audience, at the right time, on the best platform.
All images in this section form IAB Video Playbook advanced marketers December 2019