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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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CTV is in our name—because it’s the only thing we do.

CTV is in our name—because it’s the only thing we do.

CTV is in our name—because it’s the only thing we do.

Robert Eckelman

1 day ago1 min read

The “Tommy Boy” Protocol

The “Tommy Boy” Protocol

The “Tommy Boy” Protocol

Robert Eckelman

2 days ago1 min read

Broadcast Was Safe Until It Wasn’t

Broadcast Was Safe Until It Wasn’t

Broadcast Was Safe Until It Wasn’t

Robert Eckelman

5 days ago1 min read

2026 Isn’t About Resolutions. It’s About Alignment.”

2026 Isn’t About Resolutions. It’s About Alignment.”

2026 Isn’t About Resolutions. It’s About Alignment.”

Robert Eckelman

Dec 29, 20252 min read

The Chef’s Mindset in CTV Advertising. If you wouldn’t eat the dish without knowing what’s in it, why would your clients?

The Chef’s Mindset in CTV Advertising. If you wouldn’t eat the dish without knowing what’s in it, why would your clients?

The Chef’s Mindset in CTV Advertising. If you wouldn’t eat the dish without knowing what’s in it, why would your clients?

Robert Eckelman

Dec 22, 20252 min read

Love what Nielsen Gauge says. Strongly dislike how Nielsen Gauge gets there. Streaming now holds 46.7%

Love what Nielsen Gauge says. Strongly dislike how Nielsen Gauge gets there. Streaming now holds 46.7%

Love what Nielsen Gauge says. Strongly dislike how Nielsen Gauge gets there. Streaming now holds 46.7%

Robert Eckelman

Dec 19, 20252 min read

Urgency Meets Purpose. My Bike is Covered in Dust, but the Fight Against MS Isn’t.
MS Never Takes a Day Off.
My Training Starts Now.

Urgency Meets Purpose. My Bike is Covered in Dust, but the Fight Against MS Isn’t.
MS Never Takes a Day Off.
My Training Starts Now.

Urgency Meets Purpose. My Bike is Covered in Dust, but the Fight Against MS Isn’t. MS Never Takes a Day Off. My Training Starts Now.

Robert Eckelman

Dec 8, 20252 min read

Netflix purchasing WB, here’s the angle no one seems to be talking about

Netflix purchasing WB, here’s the angle no one seems to be talking about

Netflix purchasing WB, here’s the angle no one seems to be talking about

Robert Eckelman

Dec 5, 20251 min read

Half Full, Half Empty, How about just It is a Half Glass.

Half Full, Half Empty, How about just It is a Half Glass.

Half Full, Half Empty, How about just It is a Half Glass.

Robert Eckelman

Dec 4, 20251 min read

Forecasting superstars? Excel can’t do it. People prove it.

Forecasting superstars? Excel can’t do it. People prove it.

Forecasting superstars? Excel can’t do it. People prove it.

Robert Eckelman

Dec 2, 20252 min read

Keep things simple, clean, consistent; that is a winning strategy.

Keep things simple, clean, consistent; that is a winning strategy.

Keep things simple, clean, consistent; that is a winning strategy.

Robert Eckelman

Nov 24, 20251 min read

Hard truth. Local advertisers may not be receiving full value when purchasing traditional local TV station programming. It is not fraud; it is a measurement issue.

Hard truth. Local advertisers may not be receiving full value when purchasing traditional local TV station programming. It is not fraud; it is a measurement issue.

Hard truth. Local advertisers may not be receiving full value when purchasing traditional local TV station programming. It is not fraud; it is a measurement issue.

Robert Eckelman

Nov 21, 20251 min read

CTV = Connected TV | OTT = Over The Top TV

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