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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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Potential changes for over-the-air (traditional) TV and possibly radio.

Potential changes for over-the-air (traditional) TV and possibly radio.

Potential changes for over-the-air (traditional) TV and possibly radio.

Robert Eckelman

6 days ago1 min read

From Convincing to Commanding: The Evolution of CTV Advertising

From Convincing to Commanding: The Evolution of CTV Advertising

From Convincing to Commanding: The Evolution of CTV Advertising

Robert Eckelman

6 days ago2 min read

Strong business is personal. It’s built on trust, not transactions

Strong business is personal. It’s built on trust, not transactions

Strong business is personal. It’s built on trust, not transactions

Robert Eckelman

Sep 222 min read

A key to success & growth is keeping happy clients happy, it only takes one bad apple...

A key to success & growth is keeping happy clients happy, it only takes one bad apple...

A key to success & growth is keeping happy clients happy, it only takes one bad apple...

Robert Eckelman

Sep 172 min read

CTV levels the playing field. Savvy advertisers take on the giants like David facing Goliath by playing to their strengths and leaning on strategy

CTV levels the playing field. Savvy advertisers take on the giants like David facing Goliath by playing to their strengths and leaning on strategy

CTV levels the playing field. Savvy advertisers take on the giants like David facing Goliath by playing to their strengths and leaning on strategy

Robert Eckelman

Sep 172 min read

The new catchphrase, It’s all just video, is an easy talking point but it is short of reality. CTV & Streaming are redefining how advertising works, content is delivered, & consumers engage

The new catchphrase, It’s all just video, is an easy talking point but it is short of reality. CTV & Streaming are redefining how advertising works, content is delivered, & consumers engage

The new catchphrase, It’s all just video, is an easy talking point but it is short of reality. CTV & Streaming are redefining how advertising works, content is delivered, & consumers engage

Robert Eckelman

Aug 182 min read

Fallon + Gutfeld = 57% Ratings Jump. Comedy First, Politics Nowhere. Oh yeah, the Jonas Brothers Helped Too

Fallon + Gutfeld = 57% Ratings Jump. Comedy First, Politics Nowhere. Oh yeah, the Jonas Brothers Helped Too

Fallon + Gutfeld = 57% Ratings Jump. Comedy First, Politics Nowhere. Oh yeah, the Jonas Brothers Helped Too

Robert Eckelman

Aug 121 min read

He turned down a $125 million offer but accepted $250+ million + incentives

Robert Eckelman

Aug 62 min read

What do you see in this image? We likely see it differently.

What do you see in this image? We likely see it differently.

What do you see in this image? We likely see it differently.

Robert Eckelman

Jul 312 min read

New Rule Added To My When In Doubt Don't Book. Negative comment, One Response, Then Move On

New Rule Added To My When In Doubt Don't Book. Negative comment, One Response, Then Move On

New Rule Added To My When In Doubt Don't Book. Negative comment, One Response, Then Move On

Robert Eckelman

Jul 302 min read

Trust Is Non-Negotiable: Navigating the Gray Areas of Honesty in Sales

Trust Is Non-Negotiable: Navigating the Gray Areas of Honesty in Sales

Trust Is Non-Negotiable: Navigating the Gray Areas of Honesty in Sales

Robert Eckelman

Jul 223 min read

CBS Pulls Plug On Late Show With Colbert, Citing It Was Purely Financial. No Successor Planned. Are Fallon and Kimmel Safe?

CBS Pulls Plug On Late Show With Colbert, Citing It Was Purely Financial. No Successor Planned. Are Fallon and Kimmel Safe?

CBS Pulls Plug On Late Show With Colbert, Citing It Was Purely Financial. No Successor Planned. Are Fallon and Kimmel Safe?

Robert Eckelman

Jul 181 min read

My Latest Self-Improvement Experiment, Be Nice to Telemarketers (Yes, Really)

My Latest Self-Improvement Experiment, Be Nice to Telemarketers (Yes, Really)

My Latest Self-Improvement Experiment, Be Nice to Telemarketers (Yes, Really)

Robert Eckelman

Jul 102 min read

Excellence is incremental

Excellence is incremental

Excellence is incremental

Robert Eckelman

Jul 82 min read

No AI? No Problem. Just Slower, Less Accurate, and More Painful Results. Your Choice.

No AI? No Problem. Just Slower, Less Accurate, and More Painful Results. Your Choice.

No AI? No Problem. Just Slower, Less Accurate, and More Painful Results. Your Choice.

Robert Eckelman

Jul 31 min read

Integrity Costs Nothing but Means Everything, Character Is the Ultimate Currency

Integrity Costs Nothing but Means Everything, Character Is the Ultimate Currency

Integrity Costs Nothing but Means Everything, Character Is the Ultimate Currency

Robert Eckelman

Jul 22 min read

Trust Closes the Deal: Real Sales Isn’t About Pressure, It’s About Partnership

Trust Closes the Deal: Real Sales Isn’t About Pressure, It’s About Partnership

Trust Closes the Deal: Real Sales Isn’t About Pressure, It’s About Partnership

Robert Eckelman

Jun 272 min read

Broadcast still has value, but the recent posts I have been reading do not. Looking in the rearview is a dangerous way to move forward.

Broadcast still has value, but the recent posts I have been reading do not. Looking in the rearview is a dangerous way to move forward.

Broadcast still has value, but the recent posts I have been reading do not. Looking in the rearview is a dangerous way to move forward.

Robert Eckelman

Jun 241 min read

What’s old is new again. In media, we’ve come full circle. I started in cable. Moved to broadcast. Now both are chasing what I saw coming: CTV.

What’s old is new again. In media, we’ve come full circle. I started in cable. Moved to broadcast. Now both are chasing what I saw coming: CTV.

What’s old is new again. In media, we’ve come full circle. I started in cable. Moved to broadcast. Now both are chasing what I saw coming: CTV.

Robert Eckelman

Jun 122 min read

For consumers, "CTV" is just TV- much like “Kleenex” became the word for “tissue.” Now’s the time to lean in, not hold back. The living room has changed. Has your advertising strategy?

For consumers, "CTV" is just TV- much like “Kleenex” became the word for “tissue.” Now’s the time to lean in, not hold back. The living room has changed. Has your advertising strategy?

For consumers, "CTV" is just TV- much like “Kleenex” became the word for “tissue.” Now’s the time to lean in, not hold back. The living room has changed. Has your advertising strategy?

Robert Eckelman

Jun 111 min read

CTV = Connected TV | OTT = Over The Top TV

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