Advertising budgets follow the eyeballs. Ad budgets move slower than viewers.

If you're advertising & marketing are sensational & but your response time is slow & unprofessional

Traditional Cable/Pay TV penetration falls to lowest level since 1993. Could fall to 42% by 2026

According to Pixalate 94% of U.S. households reachable through CTV

As we move through life our goals aspirations & desires change. Simplified goals for 2023

I have no idea if this is true, just need one last laugh in 2022. Thank you will Ferrell

Top Gun-Maverick record breaking viewership on Paramount+ it also has a halo effect on other shows

It's almost 2023 and somehow Linear TV (traditional TV), CTV, & OTT are still being confused.

The IAB reveals that CTV is the channel with the biggest projected ad spend growth in 2023

Once Netflix committed to ad-supported streaming they moved fast, perhaps too fast

Winner of Survivor 43 donates 100% of his $1 Million winnings to the Veterans in Need Foundation

Altruism- helping others even at a risk or cost to ourselves.

Have television stations lost their leverage on charging cable companies retransmission fees?

Zoom may be more efficient but in-person meetings are more effective. You choose

Advertisers can't say whatever they want, There is a federal truth in advertising law

Like the godfather says, make them an offer they can't refuse

Advertising-historically moved slowly is shifting quickly away from linear TV & digital into CTV

Pandemic was the tipping point for CTV. Consumer adoption/HH reach zoomed 59% Q1 2020 to 94% Q3 2022

Live, love, and laugh. I do try to find something to laugh about every day

#Streaming #CTV #OTT continues to rise while Cable & Satellite sink