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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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Keep things simple, clean, consistent; that is a winning strategy.

Keep things simple, clean, consistent; that is a winning strategy.

Keep things simple, clean, consistent; that is a winning strategy.

Robert Eckelman

11 hours ago1 min read

Hard truth. Local advertisers may not be receiving full value when purchasing traditional local TV station programming. It is not fraud; it is a measurement issue.

Hard truth. Local advertisers may not be receiving full value when purchasing traditional local TV station programming. It is not fraud; it is a measurement issue.

Hard truth. Local advertisers may not be receiving full value when purchasing traditional local TV station programming. It is not fraud; it is a measurement issue.

Robert Eckelman

3 days ago1 min read

Watching the NFL on Sunday hit me with a big realization- we’re living through a changing of the guard

Watching the NFL on Sunday hit me with a big realization- we’re living through a changing of the guard

Watching the NFL on Sunday hit me with a big realization- we’re living through a changing of the guard

Robert Eckelman

Nov 172 min read

Do you remember the TV Guide?

Do you remember the TV Guide?

Do you remember the TV Guide?

Robert Eckelman

Nov 141 min read

Potential changes for over-the-air (traditional) TV and possibly radio.

Potential changes for over-the-air (traditional) TV and possibly radio.

Potential changes for over-the-air (traditional) TV and possibly radio.

Robert Eckelman

Nov 61 min read

From Convincing to Commanding: The Evolution of CTV Advertising

From Convincing to Commanding: The Evolution of CTV Advertising

From Convincing to Commanding: The Evolution of CTV Advertising

Robert Eckelman

Nov 62 min read

Strong business is personal. It’s built on trust, not transactions

Strong business is personal. It’s built on trust, not transactions

Strong business is personal. It’s built on trust, not transactions

Robert Eckelman

Sep 222 min read

A key to success & growth is keeping happy clients happy, it only takes one bad apple...

A key to success & growth is keeping happy clients happy, it only takes one bad apple...

A key to success & growth is keeping happy clients happy, it only takes one bad apple...

Robert Eckelman

Sep 172 min read

CTV levels the playing field. Savvy advertisers take on the giants like David facing Goliath by playing to their strengths and leaning on strategy

CTV levels the playing field. Savvy advertisers take on the giants like David facing Goliath by playing to their strengths and leaning on strategy

CTV levels the playing field. Savvy advertisers take on the giants like David facing Goliath by playing to their strengths and leaning on strategy

Robert Eckelman

Sep 172 min read

The new catchphrase, It’s all just video, is an easy talking point but it is short of reality. CTV & Streaming are redefining how advertising works, content is delivered, & consumers engage

The new catchphrase, It’s all just video, is an easy talking point but it is short of reality. CTV & Streaming are redefining how advertising works, content is delivered, & consumers engage

The new catchphrase, It’s all just video, is an easy talking point but it is short of reality. CTV & Streaming are redefining how advertising works, content is delivered, & consumers engage

Robert Eckelman

Aug 182 min read

Fallon + Gutfeld = 57% Ratings Jump. Comedy First, Politics Nowhere. Oh yeah, the Jonas Brothers Helped Too

Fallon + Gutfeld = 57% Ratings Jump. Comedy First, Politics Nowhere. Oh yeah, the Jonas Brothers Helped Too

Fallon + Gutfeld = 57% Ratings Jump. Comedy First, Politics Nowhere. Oh yeah, the Jonas Brothers Helped Too

Robert Eckelman

Aug 121 min read

He turned down a $125 million offer but accepted $250+ million + incentives

Robert Eckelman

Aug 62 min read

CTV = Connected TV | OTT = Over The Top TV

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