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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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Let's stop counting impressions and start making impressions count

Let's stop counting impressions and start making impressions count

Let's stop counting impressions and start making impressions count

Robert Eckelman

May 212 min read

Are Local Advertisers Getting the Full Value of Their TV Buys?

Are Local Advertisers Getting the Full Value of Their TV Buys?

Are Local Advertisers Getting the Full Value of Their TV Buys?

Robert Eckelman

May 81 min read

Build on Trust: The Essential Catalyst for Business Growth

Build on Trust: The Essential Catalyst for Business Growth

Build on Trust: The Essential Catalyst for Business Growth

Robert Eckelman

Apr 291 min read

One strategic CTV partner, a few partners, or many, which way to go? Simplify to Amplify.

One strategic CTV partner, a few partners, or many, which way to go? Simplify to Amplify.

One strategic CTV partner, a few partners, or many, which way to go? Simplify to Amplify.

Robert Eckelman

Apr 71 min read

Success in a New Role: The Performer’s Journey. Success isn’t just about what you do today—it’s the sum of your past efforts, present discipline, and future vision.

Success in a New Role: The Performer’s Journey. Success isn’t just about what you do today—it’s the sum of your past efforts, present discipline, and future vision.

Success in a New Role: The Performer’s Journey. Success isn’t just about what you do today—it’s the sum of your past efforts, present discipline, and future vision.

Robert Eckelman

Apr 32 min read

Stay Locked on Your Goals—No Matter What. The method doesn’t matter as much as the mission

Stay Locked on Your Goals—No Matter What. The method doesn’t matter as much as the mission

Stay Locked on Your Goals—No Matter What. The method doesn’t matter as much as the mission

Robert Eckelman

Mar 202 min read

Let setbacks be your rocket fuel to propel you forward.

Let setbacks be your rocket fuel to propel you forward.

Let setbacks be your rocket fuel to propel you forward.

Robert Eckelman

Mar 122 min read

The Power Shift: How CTV & Streaming Put Advertisers in Control

The Power Shift: How CTV & Streaming Put Advertisers in Control

The Power Shift: How CTV & Streaming Put Advertisers in Control

Robert Eckelman

Feb 251 min read

"When everyone thinks alike, then no one is thinking." Growth and innovation come from questioning the status quo, not blindly following it.

"When everyone thinks alike, then no one is thinking." Growth and innovation come from questioning the status quo, not blindly following it.

"When everyone thinks alike, then no one is thinking." Growth and innovation come from questioning the status quo, not blindly following it.

Robert Eckelman

Feb 191 min read

Ever feel like you’re spinning your wheels, you’re not stuck. You’re building something. Keep showing up. Keep moving forward. There is power in doing something consistently well with purpose

Ever feel like you’re spinning your wheels, you’re not stuck. You’re building something. Keep showing up. Keep moving forward. There is power in doing something consistently well with purpose

Ever feel like you’re spinning your wheels, you’re not stuck. You’re building something. Keep showing up. Keep moving forward. There is power in doing something consistently well with purpose

Robert Eckelman

Feb 111 min read

In 2017 I tapped out of a 30-year career in broadcasting. Looking back over the past 9 years, I am filled with awe and gratitude. I took a leap and good things happened. Here is the Timeline of CTV

In 2017 I tapped out of a 30-year career in broadcasting. Looking back over the past 9 years, I am filled with awe and gratitude. I took a leap and good things happened. Here is the Timeline of CTV

In 2017 I tapped out of a 30-year career in broadcasting. Looking back over the past 9 years, I am filled with awe and gratitude. I took a leap and good things happened. Here is the Timeline of CTV

Robert Eckelman

Feb 62 min read

I’ll be pushing the pedals out there, but I need your help to make this effort meaningful.

I’ll be pushing the pedals out there, but I need your help to make this effort meaningful.

I’ll be pushing the pedals out there, but I need your help to make this effort meaningful.

Robert Eckelman

Jan 222 min read

How FAST things have changed. Fox will stream Super Bowl 59 on Tubi: Cord Cutters Can Watch the Big Game Free on 2/9/25. Another Touchdown for Streaming

How FAST things have changed. Fox will stream Super Bowl 59 on Tubi: Cord Cutters Can Watch the Big Game Free on 2/9/25. Another Touchdown for Streaming

How FAST things have changed. Fox will stream Super Bowl 59 on Tubi: Cord Cutters Can Watch the Big Game Free on 2/9/25. Another Touchdown for Streaming

Robert Eckelman

Jan 161 min read

Netflix Scores Touchdown with Christmas Day NFL Debut. Streaming is the MVP

Netflix Scores Touchdown with Christmas Day NFL Debut. Streaming is the MVP

Netflix Scores Touchdown with Christmas Day NFL Debut. Streaming is the MVP

Robert Eckelman

Dec 27, 20241 min read

In this rapidly evolving media landscape, businesses must adapt their advertising strategies & partner with the right experts to ensure their messaging resonates.

In this rapidly evolving media landscape, businesses must adapt their advertising strategies & partner with the right experts to ensure their messaging resonates.

In this rapidly evolving media landscape, businesses must adapt their advertising strategies & partner with the right experts to ensure their messaging resonates.

Robert Eckelman

Dec 20, 20242 min read

The truth can be a hard pill to swallow. Cable executives admit the traditional cable model is broken

The truth can be a hard pill to swallow. Cable executives admit the traditional cable model is broken

The truth can be a hard pill to swallow. Cable executives admit the traditional cable model is broken

Robert Eckelman

Dec 12, 20241 min read

Tyson Paul Netflix- wasn’t perfect, but it was a bold leap forward for streaming live sports and events. The future of streaming continues to shine brighter, and we’ll learn from moments like this.

Tyson Paul Netflix- wasn’t perfect, but it was a bold leap forward for streaming live sports and events. The future of streaming continues to shine brighter, and we’ll learn from moments like this.

Tyson Paul Netflix- wasn’t perfect, but it was a bold leap forward for streaming live sports and events. The future of streaming continues to shine brighter, and we’ll learn from moments like this.

Robert Eckelman

Nov 16, 20241 min read

It shouldn't take a hurricane, an emergency, or a crisis for people to come together, help one another, and act with kindness.

It shouldn't take a hurricane, an emergency, or a crisis for people to come together, help one another, and act with kindness.

It shouldn't take a hurricane, an emergency, or a crisis for people to come together, help one another, and act with kindness.

Robert Eckelman

Oct 14, 20241 min read

Bring your A Game, you worked hard to set up an appointment. Work just as hard on your presentation & research

Bring your A Game, you worked hard to set up an appointment. Work just as hard on your presentation & research

Bring your A Game, you worked hard to set up an appointment. Work just as hard on your presentation & research

Robert Eckelman

Sep 8, 20242 min read

Do you ever find inspiration in people you don't know? https://pushups4parkinsons.org/

Do you ever find inspiration in people you don't know? https://pushups4parkinsons.org/

Do you ever find inspiration in people you don't know? https://pushups4parkinsons.org/

Robert Eckelman

Sep 3, 20241 min read

CTV = Connected TV | OTT = Over The Top TV

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