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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
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Robert Eckelman
- Feb 11
- 2 min
Linking features & benefits, and why the Brady | Gronkowski commercial was banned from Super Bowl LV

Robert Eckelman
- Feb 9
- 1 min
Super Bowl LV 1 Billion Streaming Minutes. Plenty of hits and misses.

Robert Eckelman
- Feb 8
- 1 min
Looks like there are two new Champions. The Tampa Bay Bucs and Video Streaming.

Robert Eckelman
- Feb 5
- 1 min
Here are this weeks lucky 7

Robert Eckelman
- Feb 1
- 1 min
Budweiser sidelined in Big Game, 1st time in 37 years. Donating AD dollars to COVID awareness

Robert Eckelman
- Jan 29
- 1 min
61% of adults use online services to watch TV & Movies 2nd only to checking the Weather (Feb 2020)

Robert Eckelman
- Jan 28
- 1 min
Peacock trying to soar, it's taking off but viewers are opting for the ad-supported free version

Robert Eckelman
- Jan 27
- 1 min
Sunday's big game is missing some perennial big-name advertisers.

Robert Eckelman
- Jan 22
- 2 min
Have no fear. The end of cookies will not be the end of audience targeting

Robert Eckelman
- Jan 9
- 1 min
Crazy to think that just as I reach my prime purchasing years, Age and Gender marketers forget me

Robert Eckelman
- Jan 7
- 1 min
It is just the beginning of 2021 and its already busy in the CTV | OTT Space

Robert Eckelman
- Dec 29, 2020
- 1 min
Hypergrowth for CTV in 2020. What will 2021 Bring?

Robert Eckelman
- Dec 22, 2020
- 1 min
We are in a demos +, streaming first world. Here is the latest update, MGM for sale?

Robert Eckelman
- Dec 18, 2020
- 1 min
Learn how to play Chess like the Queen.

Robert Eckelman
- Dec 16, 2020
- 1 min
USA Today Shipping Jobs to India?

Robert Eckelman
- Dec 14, 2020
- 1 min
Fox-owned Tubi revenues double in 2020. Could surpass Fox broadcast network revenue in 2-3 years

Robert Eckelman
- Dec 10, 2020
- 1 min
CTV | OTT | Streaming has come a long way in a short time. We are in a streaming first world

Robert Eckelman
- Dec 3, 2020
- 1 min
Catch the CTV Buzz -CTV Viewers discovering TV shows from friends and buzz

Robert Eckelman
- Dec 3, 2020
- 1 min
Viewers Default Choice For TV Viewing-CTV |OTT | Online
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CTV = Connected TV | OTT = Over The Top TV