Robert Eckelman6 days ago1 min Will this pandemic lead to a shopping and gathering “Tipping Point”?The Tipping Point was published in 2000. The term “ Tipping Point” quickly became overused. It has been said what is old becomes new again; so in that spirit...
Robert EckelmanMar 251 minPeople will return in droves. How will you direct them to your storeHere is a good idea Clorox 360 electrostatic sprayer. Use for Auto dealerships, Ride Sharing, Delivery Fleets, Gyms, Schools, Offices... Precision Care power...
Robert EckelmanMar 241 minWhen things are bad, look for the good :)Good time to be a dog. Pet Adoption | Fostering up 70% in New York and LA. When things are bad, you can look for the good https://nbcnews.to/3aedCkg
Robert EckelmanMar 231 minClients will let us know what information they need now is the time to follow their clues. A friend asked me if I am telling my clients about the increased CTV | OTT viewing during the stay home Covid 19 pandemic. I said no, I am listening to them,...
Robert EckelmanMar 201 minGreat response by CTV | OTT Company Sling to Covid pandemicStay in and Sling- Free access to Sling. This is brilliant. Sling helps families stay informed and entertained for FREE during this rapidly evolving pandemic...
Robert EckelmanMar 191 minIt is not time to chest pound, it is time to hold hands, even if it is from 6 feet awayA friend asked me if I am telling my clients about the increased CTV | OTT viewing during the stay home Covad 19 pandemic. I said no, I am listening to them,...
Robert EckelmanMar 191 minAdvertisers want CTV | OTT and so do the big networksFox just purchased Tubi for $440 Million. They are now jumping in the deep end with Comcast ( NBC) purchased Xumo & Viacom (CBS) purchase Pluto. I am an advo...
Robert EckelmanMar 171 minThe last few weeks have been challenging. There are more challenges to come. How we handle them, how we treat others, how we act is an individual choice. Choose Wisely. 1. Courage is the ladder on which all the other virtues climb. ...
Robert EckelmanMar 121 minRoku predicts 50% of US HH will cut the cord 2024 Roku looking good. Here are a few bullet points I am sharing after reading an article on State of the Screens Roku active accounts 2019 – 36.9M (↑ 36% YoY Gr...
Robert EckelmanFeb 292 minSome Dell, Some Don’t. A Sales and Customer loyalty storySales and customer loyalty A tale of 2 different companies. I just purchased a new computer. I shopped around, I had some specific wants & what I wanted was ...
Robert EckelmanFeb 251 minCable & Satellite currently 65%, it's headed lower & the lost audience is in Prime Spending YearsCable and Satellite national penetration could go to 50% or lower in the next 2-5 years. There is something equally or more important than penetration that i...
Robert EckelmanFeb 251 minThere were more than just two teams playing on Super Sunday Avg cost per :30 $5.6 Million NationallyAdvertisers lined up to showcase their best, Here are the results Link to all commercials https://www.adsoftheworld.com/collection/2020_super_bowl_commercials
Robert EckelmanFeb 231 minCTV | OTT not just for cord cutter, cord nevers, & cord shavers. Entertainment giants want in And they are willing to pay big bucks :) Fox Looks to Buy Streaming Service Tubi Entertainment the deal could be valued at over 500 Million Comcast Seeks to ...
Robert EckelmanFeb 221 minU.S. Cable & Satellite lose 6,000,000 subscribers in 2019. Currently 65% How low will it go?U.S. Cable & satellite Penetration 2009 all-time high of 87.8% 2020 it is now 65.3%. The generation of core-nevers is aging in. My 21-year-old son in colle...
Robert EckelmanFeb 201 minEven those in local CTV | OTT advertising need inspiration :)1. Is there any significance to the fact that we learn to laugh long before we learn to talk? 2. There are many ways to go forward but only one way to stand ...
Robert EckelmanFeb 71 minHave you ever heard a word & said "Yeah, That's It" SISU- 4 letter word huge conceptHave you ever heard a word and said "Yeah, That's It" SISU is it. Sisu is a Finnish concept. I am not Finnish and don't think I know many Finish people but I...
Robert EckelmanJan 312 minThe term Snake Oil Salesman hit me like a pie in the faceI read a post the other day about a SNAKE OIL SALESMAN hit me like a pie in the face. that is really an ugly term to describe a hard profession and many good...
Robert EckelmanJan 271 minThings do not have to be marked Fragile to be just that. Some things do not have to be marked Fragile to be just that. The term Fragile- not strong or sturdy; delicate and vulnerable. Can even encourage people to t...
Robert EckelmanJan 271 min7 thoughts to kick off a great week 1 Millions saw the apple drop but Newton asked why. 2. We stumble over pebbles, never over mountains. 3. A thousand words will not leave so deep an impress...
Robert EckelmanJan 221 minGreat Creative, Optimal Reach, Personalized Message, does that matter if Audience Targeting is off?Local CTV | OTT marketing campaigns start with Audience Targeting and then address other critical success factors.
