Netflix purchasing WB, here’s the angle no one seems to be talking about
- Robert Eckelman
- Dec 5, 2025
- 1 min read
Everyone’s busy making predictions about Netflix buying Warner Bros.
Here’s the angle no one seems to be talking about:
What does this actually mean for the DSP ecosystem?
Netflix just inherited a mountain of premium inventory. The real question is, will the content library grow? Of course it will, people are already watching it, and there is consumer demand.
The real question is, who gets a seat at the table now?
Does Netflix open the doors to more DSP partners?
Do they tighten the pipes and keep everything closer to the vest?
Do they rewrite the rules of CTV access altogether?
This acquisition isn’t just a media headline; it’s a potential fault line for how programmatic supply works in premium streaming. If you live in the CTV trenches, this matters.
Stay tuned. The ripple effects are coming, and they’re going to be big.
#CTV #Streaming #LocalAdvertising always getting better
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