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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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CTV is in our name—because it’s the only thing we do.

CTV is in our name—because it’s the only thing we do.

CTV is in our name—because it’s the only thing we do.

Robert Eckelman

15 hours ago1 min read

Broadcast Was Safe Until It Wasn’t

Broadcast Was Safe Until It Wasn’t

Broadcast Was Safe Until It Wasn’t

Robert Eckelman

4 days ago1 min read

The Chef’s Mindset in CTV Advertising. If you wouldn’t eat the dish without knowing what’s in it, why would your clients?

The Chef’s Mindset in CTV Advertising. If you wouldn’t eat the dish without knowing what’s in it, why would your clients?

The Chef’s Mindset in CTV Advertising. If you wouldn’t eat the dish without knowing what’s in it, why would your clients?

Robert Eckelman

Dec 22, 20252 min read

Urgency Meets Purpose. My Bike is Covered in Dust, but the Fight Against MS Isn’t.
MS Never Takes a Day Off.
My Training Starts Now.

Urgency Meets Purpose. My Bike is Covered in Dust, but the Fight Against MS Isn’t.
MS Never Takes a Day Off.
My Training Starts Now.

Urgency Meets Purpose. My Bike is Covered in Dust, but the Fight Against MS Isn’t. MS Never Takes a Day Off. My Training Starts Now.

Robert Eckelman

Dec 8, 20252 min read

Netflix purchasing WB, here’s the angle no one seems to be talking about

Netflix purchasing WB, here’s the angle no one seems to be talking about

Netflix purchasing WB, here’s the angle no one seems to be talking about

Robert Eckelman

Dec 5, 20251 min read

Keep things simple, clean, consistent; that is a winning strategy.

Keep things simple, clean, consistent; that is a winning strategy.

Keep things simple, clean, consistent; that is a winning strategy.

Robert Eckelman

Nov 24, 20251 min read

Hard truth. Local advertisers may not be receiving full value when purchasing traditional local TV station programming. It is not fraud; it is a measurement issue.

Hard truth. Local advertisers may not be receiving full value when purchasing traditional local TV station programming. It is not fraud; it is a measurement issue.

Hard truth. Local advertisers may not be receiving full value when purchasing traditional local TV station programming. It is not fraud; it is a measurement issue.

Robert Eckelman

Nov 21, 20251 min read

Do you remember the TV Guide?

Do you remember the TV Guide?

Do you remember the TV Guide?

Robert Eckelman

Nov 14, 20251 min read

Strong business is personal. It’s built on trust, not transactions

Strong business is personal. It’s built on trust, not transactions

Strong business is personal. It’s built on trust, not transactions

Robert Eckelman

Sep 22, 20252 min read

The new catchphrase, It’s all just video, is an easy talking point but it is short of reality. CTV & Streaming are redefining how advertising works, content is delivered, & consumers engage

The new catchphrase, It’s all just video, is an easy talking point but it is short of reality. CTV & Streaming are redefining how advertising works, content is delivered, & consumers engage

The new catchphrase, It’s all just video, is an easy talking point but it is short of reality. CTV & Streaming are redefining how advertising works, content is delivered, & consumers engage

Robert Eckelman

Aug 18, 20252 min read

Fallon + Gutfeld = 57% Ratings Jump. Comedy First, Politics Nowhere. Oh yeah, the Jonas Brothers Helped Too

Fallon + Gutfeld = 57% Ratings Jump. Comedy First, Politics Nowhere. Oh yeah, the Jonas Brothers Helped Too

Fallon + Gutfeld = 57% Ratings Jump. Comedy First, Politics Nowhere. Oh yeah, the Jonas Brothers Helped Too

Robert Eckelman

Aug 12, 20251 min read

He turned down a $125 million offer but accepted $250+ million + incentives

Robert Eckelman

Aug 6, 20252 min read

New Rule Added To My When In Doubt Don't Book. Negative comment, One Response, Then Move On

New Rule Added To My When In Doubt Don't Book. Negative comment, One Response, Then Move On

New Rule Added To My When In Doubt Don't Book. Negative comment, One Response, Then Move On

Robert Eckelman

Jul 30, 20252 min read

CBS Pulls Plug On Late Show With Colbert, Citing It Was Purely Financial. No Successor Planned. Are Fallon and Kimmel Safe?

CBS Pulls Plug On Late Show With Colbert, Citing It Was Purely Financial. No Successor Planned. Are Fallon and Kimmel Safe?

CBS Pulls Plug On Late Show With Colbert, Citing It Was Purely Financial. No Successor Planned. Are Fallon and Kimmel Safe?

Robert Eckelman

Jul 18, 20251 min read

Excellence is incremental

Excellence is incremental

Excellence is incremental

Robert Eckelman

Jul 8, 20252 min read

Integrity Costs Nothing but Means Everything, Character Is the Ultimate Currency

Integrity Costs Nothing but Means Everything, Character Is the Ultimate Currency

Integrity Costs Nothing but Means Everything, Character Is the Ultimate Currency

Robert Eckelman

Jul 2, 20252 min read

Trust Closes the Deal: Real Sales Isn’t About Pressure, It’s About Partnership

Trust Closes the Deal: Real Sales Isn’t About Pressure, It’s About Partnership

Trust Closes the Deal: Real Sales Isn’t About Pressure, It’s About Partnership

Robert Eckelman

Jun 27, 20252 min read

Broadcast still has value, but the recent posts I have been reading do not. Looking in the rearview is a dangerous way to move forward.

Broadcast still has value, but the recent posts I have been reading do not. Looking in the rearview is a dangerous way to move forward.

Broadcast still has value, but the recent posts I have been reading do not. Looking in the rearview is a dangerous way to move forward.

Robert Eckelman

Jun 24, 20251 min read

Let's stop counting impressions and start making impressions count

Let's stop counting impressions and start making impressions count

Let's stop counting impressions and start making impressions count

Robert Eckelman

May 21, 20252 min read

Are Local Advertisers Getting the Full Value of Their TV Buys?

Are Local Advertisers Getting the Full Value of Their TV Buys?

Are Local Advertisers Getting the Full Value of Their TV Buys?

Robert Eckelman

May 8, 20251 min read

CTV = Connected TV | OTT = Over The Top TV

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