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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
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Robert Eckelman
- May 7
- 1 min
Many people see 7 as a lucky number. 8 is powerful also.
Robert Eckelman
- Apr 27
- 2 min
Customer retention vs. customer acquisition. They're both important. What is your focus?
Robert Eckelman
- Apr 21
- 1 min
According to the Pew Research Center, Traditional Cable and Satellite now are at 56%
Robert Eckelman
- Apr 15
- 1 min
72% of U.S Brand Marketers & Agencies say CTV more effective than linear TV
Robert Eckelman
- Apr 14
- 1 min
We invest 10-15 hours a week learning so we can help my clients achieve the best CTV has to deliver
Robert Eckelman
- Apr 9
- 1 min
CTV & OTT close, but not the same thing
Robert Eckelman
- Apr 8
- 1 min
As consumers seek lower-cost & better ad-supported premium streaming consumers are willing
Robert Eckelman
- Apr 7
- 1 min
Advertisers and Viewers have new options.
Robert Eckelman
- Mar 31
- 2 min
Influence best prospects, in optimal trade areas, with little waste. It really is simple Media Math
Robert Eckelman
- Mar 24
- 1 min
Ultimately, the quid pro quo of the internet- you must give to get- will persist.
Robert Eckelman
- Mar 24
- 1 min
Consumer Spending Shifted in 2020 Due To Covid. What It Look Like In 2021
Robert Eckelman
- Mar 23
- 1 min
More than 1 Billion streamed, 2021 March Madness most streamed ever. 68% of impressions on CTV.
Robert Eckelman
- Mar 19
- 1 min
Touchdown for CTV | OTT | Streaming. All NFL 2023 long-term agreements include streaming rights.
Robert Eckelman
- Mar 16
- 1 min
TV better than ever. CTV empowers marketers to purchase audiences rather than programs.
Robert Eckelman
- Mar 15
- 1 min
The explosive growth of streaming | CTV is building on the momentum gained in 2020.
Robert Eckelman
- Mar 12
- 2 min
While everyone is gushing over the Oprah, Harry & Meghan interview, look a little Closer.
Robert Eckelman
- Mar 10
- 1 min
There are more media outlets than ever before. Are newsrooms growing or shrinking?
Robert Eckelman
- Mar 4
- 1 min
Should we still call it a newspaper?
Robert Eckelman
- Mar 4
- 1 min
Streaming wars
Many of these services are less than 2 years new
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CTV = Connected TV | OTT = Over The Top TV
