Pandemic was the tipping point for CTV. Consumer adoption/HH reach zoomed 59% Q1 2020 to 94% Q3 2022

I don't make partisan political posts there's too much noise, disagreement & it's private

Happy customers are your equity/advocates. Unhappy customers echo, they are your social outreach

“A friend should always underestimate your virtues & an enemy overestimate your faults” Don Corleone

Buy the value, not the price. In the end price buyers often wind up paying more

Introducing the new era of ad-supported CTV | Streaming | OTT

Binge John Wick 1, 2, & 3 free on Roku. The Baba Yaga- "How Good To See You Again So Soon, Mr. Wick

Latest headlines-Bosses winning the return to office battle, employers get tougher on RTO...

CTV | Streaming | OTT, It just keeps getting better for local advertisers and viewers

This post will get less attention than the 9/12/22Emmys, but not that much less…

Disney, NBCU, CBS...streaming first. This is pure Diffusion of Innovation at work.

NBC's plan to cut 1 hour of prime is preliminary but it does have a sense of inevitability

NBC may cut an hour of Primetime. A win for network & local stations, but a loss for broadcast

Streaming topples cable as the most popular way US Households watch television maybe...

Like the Beanstalk CTV keeps growing, no water needed.

By the end of 2023, less than 50% of US households will have a traditional pay TV subscription.

What is a social influencer? Where do they influence?

What gives some the ability to face adversity, to go beyond their physical & mental ability? SISU

Arnold on winning. Give it everything that you have.

Broadcast audiences have plummeted faster than ad spending. Leading to higher CPM's lower reach