top of page

BLOG

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

SCHEDLUE A CALL

Search

Keep things simple, clean, consistent; that is a winning strategy.

Keep things simple, clean, consistent; that is a winning strategy.

Keep things simple, clean, consistent; that is a winning strategy.

Robert Eckelman

4 days ago1 min read

Hard truth. Local advertisers may not be receiving full value when purchasing traditional local TV station programming. It is not fraud; it is a measurement issue.

Hard truth. Local advertisers may not be receiving full value when purchasing traditional local TV station programming. It is not fraud; it is a measurement issue.

Hard truth. Local advertisers may not be receiving full value when purchasing traditional local TV station programming. It is not fraud; it is a measurement issue.

Robert Eckelman

7 days ago1 min read

Do you remember the TV Guide?

Do you remember the TV Guide?

Do you remember the TV Guide?

Robert Eckelman

Nov 141 min read

Strong business is personal. It’s built on trust, not transactions

Strong business is personal. It’s built on trust, not transactions

Strong business is personal. It’s built on trust, not transactions

Robert Eckelman

Sep 222 min read

The new catchphrase, It’s all just video, is an easy talking point but it is short of reality. CTV & Streaming are redefining how advertising works, content is delivered, & consumers engage

The new catchphrase, It’s all just video, is an easy talking point but it is short of reality. CTV & Streaming are redefining how advertising works, content is delivered, & consumers engage

The new catchphrase, It’s all just video, is an easy talking point but it is short of reality. CTV & Streaming are redefining how advertising works, content is delivered, & consumers engage

Robert Eckelman

Aug 182 min read

Fallon + Gutfeld = 57% Ratings Jump. Comedy First, Politics Nowhere. Oh yeah, the Jonas Brothers Helped Too

Fallon + Gutfeld = 57% Ratings Jump. Comedy First, Politics Nowhere. Oh yeah, the Jonas Brothers Helped Too

Fallon + Gutfeld = 57% Ratings Jump. Comedy First, Politics Nowhere. Oh yeah, the Jonas Brothers Helped Too

Robert Eckelman

Aug 121 min read

He turned down a $125 million offer but accepted $250+ million + incentives

Robert Eckelman

Aug 62 min read

New Rule Added To My When In Doubt Don't Book. Negative comment, One Response, Then Move On

New Rule Added To My When In Doubt Don't Book. Negative comment, One Response, Then Move On

New Rule Added To My When In Doubt Don't Book. Negative comment, One Response, Then Move On

Robert Eckelman

Jul 302 min read

CBS Pulls Plug On Late Show With Colbert, Citing It Was Purely Financial. No Successor Planned. Are Fallon and Kimmel Safe?

CBS Pulls Plug On Late Show With Colbert, Citing It Was Purely Financial. No Successor Planned. Are Fallon and Kimmel Safe?

CBS Pulls Plug On Late Show With Colbert, Citing It Was Purely Financial. No Successor Planned. Are Fallon and Kimmel Safe?

Robert Eckelman

Jul 181 min read

Excellence is incremental

Excellence is incremental

Excellence is incremental

Robert Eckelman

Jul 82 min read

Integrity Costs Nothing but Means Everything, Character Is the Ultimate Currency

Integrity Costs Nothing but Means Everything, Character Is the Ultimate Currency

Integrity Costs Nothing but Means Everything, Character Is the Ultimate Currency

Robert Eckelman

Jul 22 min read

Trust Closes the Deal: Real Sales Isn’t About Pressure, It’s About Partnership

Trust Closes the Deal: Real Sales Isn’t About Pressure, It’s About Partnership

Trust Closes the Deal: Real Sales Isn’t About Pressure, It’s About Partnership

Robert Eckelman

Jun 272 min read

Broadcast still has value, but the recent posts I have been reading do not. Looking in the rearview is a dangerous way to move forward.

Broadcast still has value, but the recent posts I have been reading do not. Looking in the rearview is a dangerous way to move forward.

Broadcast still has value, but the recent posts I have been reading do not. Looking in the rearview is a dangerous way to move forward.

Robert Eckelman

Jun 241 min read

Let's stop counting impressions and start making impressions count

Let's stop counting impressions and start making impressions count

Let's stop counting impressions and start making impressions count

Robert Eckelman

May 212 min read

Are Local Advertisers Getting the Full Value of Their TV Buys?

Are Local Advertisers Getting the Full Value of Their TV Buys?

Are Local Advertisers Getting the Full Value of Their TV Buys?

Robert Eckelman

May 81 min read

Build on Trust: The Essential Catalyst for Business Growth

Build on Trust: The Essential Catalyst for Business Growth

Build on Trust: The Essential Catalyst for Business Growth

Robert Eckelman

Apr 291 min read

One strategic CTV partner, a few partners, or many, which way to go? Simplify to Amplify.

One strategic CTV partner, a few partners, or many, which way to go? Simplify to Amplify.

One strategic CTV partner, a few partners, or many, which way to go? Simplify to Amplify.

Robert Eckelman

Apr 71 min read

Success in a New Role: The Performer’s Journey. Success isn’t just about what you do today—it’s the sum of your past efforts, present discipline, and future vision.

Success in a New Role: The Performer’s Journey. Success isn’t just about what you do today—it’s the sum of your past efforts, present discipline, and future vision.

Success in a New Role: The Performer’s Journey. Success isn’t just about what you do today—it’s the sum of your past efforts, present discipline, and future vision.

Robert Eckelman

Apr 32 min read

Stay Locked on Your Goals—No Matter What. The method doesn’t matter as much as the mission

Stay Locked on Your Goals—No Matter What. The method doesn’t matter as much as the mission

Stay Locked on Your Goals—No Matter What. The method doesn’t matter as much as the mission

Robert Eckelman

Mar 202 min read

Let setbacks be your rocket fuel to propel you forward.

Let setbacks be your rocket fuel to propel you forward.

Let setbacks be your rocket fuel to propel you forward.

Robert Eckelman

Mar 122 min read

CTV = Connected TV | OTT = Over The Top TV

bottom of page