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CTV | Streaming | OTT, It just keeps getting better for local advertisers and viewers

This post will get less attention than the 9/12/22Emmys, but not that much less…

Disney, NBCU, CBS...streaming first. This is pure Diffusion of Innovation at work.

NBC's plan to cut 1 hour of prime is preliminary but it does have a sense of inevitability

NBC may cut an hour of Primetime. A win for network & local stations, but a loss for broadcast

Streaming topples cable as the most popular way US Households watch television maybe...

Like the Beanstalk CTV keeps growing, no water needed.

By the end of 2023, less than 50% of US households will have a traditional pay TV subscription.

What is a social influencer? Where do they influence?

What gives some the ability to face adversity, to go beyond their physical & mental ability? SISU

Arnold on winning. Give it everything that you have.

Broadcast audiences have plummeted faster than ad spending. Leading to higher CPM's lower reach

Luck is gone but the lessons she taught me are here to stay. This is a business post.

What is easy to do is easier not to do. What things have you done in the past

What would I do if I was still in broadcasting? Exactly what I did, leave to start A CTV company

It is getting Sharky but you don't have to be one to swim with them.

Nostradamus was well known for wild predictions, not even he would have predicted the growth of CTV

Ads on Netflix-49% of subscribers unlikely to change 32% likely to change 20% not sure

Can it be true? Times have changed, Streaming is dominant, Netflix considering ad-supported option.