Robert EckelmanJul 51 minNo need to ruffle your feathers, Peacock will have a free version.No need to ruffle your feathers. There is a free option for Peacock. NBC’s new streaming service will have 3 options, 2 will be ad-suppor...
Robert EckelmanJul 31 minAmazon's Ad-Supported streaming service expanding like mad, Mad Men that is. Binge all you want...more content is moving to CTV. Amazon making a huge move in streaming its Ad-Supported CTV channel IMDB TV. Now streaming all Seven seaso...
Robert EckelmanJul 21 minIf I ask a client to invest 10 minutes of time with me, I do 60 minutes of research for them.Sounds funny but I know my clients are busy. I try to bring them value at every contact point so they will continue to take my calls, cal...
Robert EckelmanJun 251 min9 thoughts to keep you motivated, grateful, thinking, and happy. Does anyone have a 10th? 1 The farther backward we can look the farther forward we can see. 2. Many people who fail didn’t see how close they were to success bef...
Robert EckelmanJun 191 minI knew there were a lot of OTT subscribers, but I didn't know there were so many zeros a in M...I just did a quick search for subscriber numbers to my favorite CTV | OTT channels. I knew that there were a lot of subscribers, but I di...
Robert EckelmanJun 61 minCTV | OTT usage remains high, linear TV reverts to traditional viewing levels On 4/21 I posted about video viewing habits being locked during the peak of the COVID pandemic https://bit.ly/2BCicw5 . “the way we consu...
Robert EckelmanJun 21 minRoku Getting Better & It's Free. Roku to add 30 new channels will have over 100 channelsCTV | OTT always getting better, that is how I typically end my posts but I thought it was a good start to this post. Roku added 30 new c...
Robert EckelmanMay 211 minTo keep growing, keep improving. Hulu 32.1 Mill Subs, Including 3.2 live TV, growth 27% Y over YHulu is updating the interface. The goal is to improve the user experience and content discovery. Something very interesting it is also m...
Robert EckelmanMay 181 minThis Bud is for the reds the blues...This is what video is all about. I hope you feel moved when you watch this :60 video
Robert EckelmanMay 181 minMarketers pivoting- messaging, content, & campaigns in response to coronavirus examples here I have seen a lot of proof and many posts about, companies, marketers, & advertising agencies pivoting- developing new messaging, content...
Robert EckelmanMay 71 minI am not suggesting to stop broadcast & cable, I am evangelizing that CTV | OTT become are equal US Households are watching less linear Prime Time Broadcast and Cable programs even during this pandemic. See article from Samba TV https...
Robert EckelmanMay 71 minWise thoughts1. What would life be without the courage to attempt new things? 2. Some people drink from the fountain of knowledge. Others just gargle....
Robert EckelmanMay 51 minHow a last-minute decision end "Project Griffin" created two great companies; Netflix and Roku.The story that almost was not. How a last-minute decision end "Project Griffin" created two great companies; Netflix and Roku Inc. Decemb...
Robert EckelmanApr 301 minCompanies have made it big when the devices are so good they are being knocked off Companies have made it big when The devices they manufacture are so good they are being knocked off by counterfeiters. Pittsburgh U.S. Cu...
Robert EckelmanApr 281 minEven with viewership high, there were 1.3 million fewer cable households Jan 2020-March 2020. Even with the large number of people staying at home during the Covid 19 pandemic & video viewership increasing, There are 1.3 Million few...
Robert EckelmanApr 221 minHow much do YouTubers make? Cool article hereThis Is How Much YouTube Paid Me for My 1,000,000 Viewed Video- It was not me, it's an article I am sharing from onezero.medium.com I do...
Robert EckelmanApr 211 minIncreased long-form video viewership has fundamentally accelerated growth for CTV OTT. Viewing of long-form video is up across all platforms, that includes Television, Cable and CTV | OTT. There are certain programs and netw...
Robert EckelmanApr 181 minCOVID 19 Antibody test could prove pivotal for getting us back to workAntibody tests are on the way. The antibody test could prove pivotal for getting us back to work, and for easing the fear that has grippe...
Robert EckelmanApr 161 minCTV | OTT Viewership & Time Spent watching disproportionately growing over linearAn email from Samba TV went out on 4/16. Samba is an Automatic Content Recognition (ACR) company. Samba measures TV viewership from TV's ...
Robert EckelmanApr 101 minGood things come out of changeMany younger people in the workplace don't remember when you could walk into an airport and get on a plane without taking off Shoes & Bel...
