If you have arrived at this page, we may share a common quagmire. Where is the audience going, how do I stay relevant, how do I make my client or business stand out. You are most likely thinking, we are media pros; we know this stuff. Just as soon as we understand one new platform, it changes. Remember newspaper, yellow pages, double- digit ratings in prime, even the days when direct mail that didn’t cost an arm and a leg. They have all changed, and they are not going back.
Here is the part that gets us, and hopefully you, excited. People are spending more time with media; it is growing. With the right technology, it is possible to follow and engage customers and prospects like never before. We really don’t look at this change as glass half full; we think it is overflowing and would like to discuss opportunities with you.
We are experienced veterans of broadcast, digital, cable, radio, and print. We have surrendered our long-held beliefs on traditional media in favor of Tradigital, a combination of old and new media. CTV | OTT is the on-ramp to better results and we are 100% committed. We specialize in planning, placement, measurement, and optimizing CTV | OTT advertising campaigns, it is the only thing we do.
We understand the space and our commitment is to make local CTV | OTT advertising easy for you. We simplify access to high profile programming and networks. This is your opportunity to localize your schedule by market and region, target your specific customer, and optimize your schedule across all screen. We hope you will let us work with you.
If you continue reading, there are a few truths we would like you to consider. They are the reasons we started ConnectADtv.
1, While our industry has had monumental change over the last 5 years, local Broadcast, Cable, and Radio are purchased and sold same way they have been for the last 30 years. It is time to change. Advertisers are shifting from program and GRP centric buying to audience-based buying. We are committed to helping with this transformation.
2, The local CTV | OTT advertising markets are underserved. The big guys, they may have the initials Hu or an Ro, in this space, don’t want to sell locally. When they do, they have high minimums and lots of restrictions. This has complicated the buying process. We are here to help and will simplify that for you. We schedule your Connectedtv advertising to reach your intended audience. Ads will air in long form, high quality, programs.
3, If your traditional media AE, is trying to sell you local CTV | OTT advertising it is likely the new shiny object that corporate put in front of them. We are sure the intent is good, but the result may be lackluster. Connected TV | Over The Top TV is a relatively new space with fantastic benefits to offer. When starting something new, make sure your partner is thoroughly committed to your success. Part-time sellers of CTV | OTT cannot possibly deliver the full-time result.
4, Local CTV | OTT advertising is more than just an audience extension platform. It is an opportunity to improve and optimize your message across all screens. If your AE is not having a full capabilities conversation with you, then have a conversation with us.
We have spent our careers creating measurable, meaningful relationships. Contact us firstname.lastname@example.org or 727 580 4857 and let's get started.
CTV = Connected TV | OTT = Over The Top TV