GLOSSARY

We continue to update the Connected TV | Over The Top TV  advertising glossary to help agencies and business plan purchase and measure local CTV OTT advertising campaigns

Complete Glossary

IAB Glossary- Very Good

Ads & Creative 

General terms

OTT

Metrics

CTV = Connected TV | OTT = Over The Top TV

CTV = Connected TV | OTT = Over The Top TV

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