• Robert Eckelman

Nielsen ratings flawed from the beginning. I hope impression based advertising improves measurement

Back in 1950 when Arthur Nielsen introduced television ratings, little could he have known his basic methodology of panel sampling would still be in use almost 70 years later -


Taken directly from article below TV news Check.


It is a good article about impression based advertising well worth the read.


https://tvnewscheck.com/article/top-news/239370/impressions-based-advertising-long-overdue/


Keep in mind, not all impressions are equal. a #CTV | #OTT A 30-second, non-skippable, tightly targeted video impression is more valuable than a random: 30.


Local CTV | OTT advertising has always been impressions based

CTV = Connected TV | OTT = Over The Top TV

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