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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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The gold medal for viewer experience for the Tokyo summer Olympics goes to Roku & NBCU.

Robert Eckelman

5 days ago
1 min

The gold medal for viewer experience for the Tokyo summer Olympics goes to Roku & NBCU.

CTV, Streaming, OTT, an absolute disrupter to the media ecosystem. Cable penetration 2021 at 56%

Robert Eckelman

Jul 15
2 min

CTV, Streaming, OTT, an absolute disrupter to the media ecosystem. Cable penetration 2021 at 56%

Quibi content on Roku reaches more viewers in 2 weeks than it reached in eight months on Quibi

Robert Eckelman

Jul 13
1 min

Quibi content on Roku reaches more viewers in 2 weeks than it reached in eight months on Quibi

FAST -free ad-supported streaming TV moving almost as fast as Virgin Galactic

Robert Eckelman

Jul 12
1 min

FAST -free ad-supported streaming TV moving almost as fast as Virgin Galactic

Spectrum cable sells Ads Everywhere, Everywhere just may not include Roku the #1 streaming platform

Robert Eckelman

Jul 8
1 min

Spectrum cable sells Ads Everywhere, Everywhere just may not include Roku the #1 streaming platform

Lightning strikes, wife screams, dog #1 in the closet #2 in the bathroom, computer modem dies...

Robert Eckelman

Jun 30
1 min

Lightning strikes, wife screams, dog #1 in the closet #2 in the bathroom, computer modem dies...

Make waves, challenge the traditional, change beliefs, shatter boundaries...I want to be a disrupter

Robert Eckelman

Jun 28
2 min

Make waves, challenge the traditional, change beliefs, shatter boundaries...I want to be a disrupter

BMO Capital forecasts CTV Ad Investment to grow at 23% through 2030

Robert Eckelman

Jun 28
1 min

BMO Capital forecasts CTV Ad Investment to grow at 23% through 2030

Quibi Content finally having success on Big Screens- now rebranded as Roku Originals

Robert Eckelman

Jun 21
1 min

Quibi Content finally having success on Big Screens- now rebranded as Roku Originals

Advertisers and Viewers have new options.

Robert Eckelman

Apr 7
1 min

Advertisers and Viewers have new options.

Influence best prospects, in optimal trade areas, with little waste. It really is simple Media Math

Robert Eckelman

Mar 31
2 min

Influence best prospects, in optimal trade areas, with little waste. It really is simple Media Math

In the past year, pay-TV providers experienced a net loss of more than 5.01 million subscribers

Robert Eckelman

Sep 27, 2019
1 min

In the past year, pay-TV providers experienced a net loss of more than 5.01 million subscribers

Robert Eckelman

Sep 25, 2019
1 min

Nielsen ratings flawed from the beginning. I hope impression based advertising improves measurement

Local CTV | OTT advertising always getting better

Robert Eckelman

Sep 18, 2019
1 min

Local CTV | OTT advertising always getting better

Consumers, Marketers, Bueller...Need another reason for #CTV #OTT

Robert Eckelman

Sep 11, 2019
1 min

Consumers, Marketers, Bueller...Need another reason for #CTV #OTT

The best investments in business and life are free

Robert Eckelman

Sep 6, 2019
1 min

The best investments in business and life are free

Can Your Pitch Your Business in a 60 sec elevator ride? Learn How

Robert Eckelman

Sep 3, 2019
1 min

Can Your Pitch Your Business in a 60 sec elevator ride? Learn How

Robert Eckelman

Sep 2, 2019
1 min

74 percent of US HH have a Subscription Video On Demand Service (CTV | OTT)

Cable losses hit all time high, but forget subs loss. Look at the value proposition, has it changed

Robert Eckelman

Aug 3, 2019
1 min

Cable losses hit all time high, but forget subs loss. Look at the value proposition, has it changed

Appointment TV is gone but your audience is still watching. You just need to reach them differently

Robert Eckelman

Apr 22, 2019
1 min

Appointment TV is gone but your audience is still watching. You just need to reach them differently

CTV = Connected TV | OTT = Over The Top TV

BLOG

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

The gold medal for viewer experience for the Tokyo summer Olympics goes to Roku & NBCU.

CTV, Streaming, OTT, an absolute disrupter to the media ecosystem. Cable penetration 2021 at 56%

Quibi content on Roku reaches more viewers in 2 weeks than it reached in eight months on Quibi

FAST -free ad-supported streaming TV moving almost as fast as Virgin Galactic

Spectrum cable sells Ads Everywhere, Everywhere just may not include Roku the #1 streaming platform

Lightning strikes, wife screams, dog #1 in the closet #2 in the bathroom, computer modem dies...

Make waves, challenge the traditional, change beliefs, shatter boundaries...I want to be a disrupter

BMO Capital forecasts CTV Ad Investment to grow at 23% through 2030

Quibi Content finally having success on Big Screens- now rebranded as Roku Originals

Advertisers and Viewers have new options.

Influence best prospects, in optimal trade areas, with little waste. It really is simple Media Math

In the past year, pay-TV providers experienced a net loss of more than 5.01 million subscribers

Nielsen ratings flawed from the beginning. I hope impression based advertising improves measurement

Local CTV | OTT advertising always getting better

Consumers, Marketers, Bueller...Need another reason for #CTV #OTT

The best investments in business and life are free

Can Your Pitch Your Business in a 60 sec elevator ride? Learn How

74 percent of US HH have a Subscription Video On Demand Service (CTV | OTT)

Cable losses hit all time high, but forget subs loss. Look at the value proposition, has it changed

Appointment TV is gone but your audience is still watching. You just need to reach them differently

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