
BLOG
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
Search


Robert Eckelman
- Mar 31
- 2 min
Influence best prospects, in optimal trade areas, with little waste. It really is simple Media Math

Robert Eckelman
- Sep 27, 2019
- 1 min
In the past year, pay-TV providers experienced a net loss of more than 5.01 million subscribers
Robert Eckelman
- Sep 25, 2019
- 1 min
Nielsen ratings flawed from the beginning. I hope impression based advertising improves measurement

Robert Eckelman
- Sep 18, 2019
- 1 min
Local CTV | OTT advertising always getting better

Robert Eckelman
- Sep 11, 2019
- 1 min
Consumers, Marketers, Bueller...Need another reason for #CTV #OTT

Robert Eckelman
- Sep 6, 2019
- 1 min
The best investments in business and life are free

Robert Eckelman
- Sep 3, 2019
- 1 min
Can Your Pitch Your Business in a 60 sec elevator ride? Learn How
Robert Eckelman
- Sep 2, 2019
- 1 min
74 percent of US HH have a Subscription Video On Demand Service (CTV | OTT)

Robert Eckelman
- Aug 3, 2019
- 1 min
Cable losses hit all time high, but forget subs loss. Look at the value proposition, has it changed

Robert Eckelman
- Apr 22, 2019
- 1 min
Appointment TV is gone but your audience is still watching. You just need to reach them differently
{"items":["606dca490007dc0015055365","606484e9c50cdb0015c7e964","5d8e4afd74f2220017212108","5d8b9d1fd4ce39001778212a","5d8230b02cf83a00178b5c61","5d78f661f389320018903fff","5d7256c36b6b4e00c391c29b","5d6e59a345c03400179a2644","5d6d10281b190f0017ce85b8","5d459415e9d5600017ae9769","5cb9e0440702fd0070920485"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":32,"galleryMargin":0,"scatter":0,"rotatingScatter":"","chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCropRatios":"","columnWidths":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":true,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_THE_RIGHT","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"scrollDuration":400,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"jsonStyleParams":"","gallerySizeType":"px","gallerySizePx":940,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"value":"rgb(204, 204, 204)"},"showVideoPlayButton":true,"galleryLayout":2,"targetItemSize":940,"selectedLayout":"2|bottom|1|fill|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0.5},"container":{"width":940,"galleryWidth":972,"galleryHeight":0,"scrollBase":0,"height":null}}
CTV = Connected TV | OTT = Over The Top TV