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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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Broadcast audiences have plummeted faster than ad spending. Leading to higher CPM's lower reach

Robert Eckelman

Jun 16
2 min

Broadcast audiences have plummeted faster than ad spending. Leading to higher CPM's lower reach

Purchase intent, lifestyle, Interests, Income, and education, way better than targeting age & gender

Robert Eckelman

May 25
1 min

Purchase intent, lifestyle, Interests, Income, and education, way better than targeting age & gender

What would I do if I was still in broadcasting? Exactly what I did, leave to start A CTV company

Robert Eckelman

May 12
1 min

What would I do if I was still in broadcasting? Exactly what I did, leave to start A CTV company

Nostradamus was well known for wild predictions, not even he would have predicted the growth of CTV

Robert Eckelman

Apr 29
2 min

Nostradamus was well known for wild predictions, not even he would have predicted the growth of CTV

It's not what people say it's what they do, the majority of streamers opt for Ad-Supported streaming

Robert Eckelman

Mar 21
1 min

It's not what people say it's what they do, the majority of streamers opt for Ad-Supported streaming

Free Falling, not the Tom Petty song, Traditional Cable Subs to fall to less than 50% by 2023.

Robert Eckelman

Mar 16
1 min

Free Falling, not the Tom Petty song, Traditional Cable Subs to fall to less than 50% by 2023.

Small size delivers Big advantages. We are nimble, resourceful, tactical, and accountable...

Robert Eckelman

Feb 26
2 min

Small size delivers Big advantages. We are nimble, resourceful, tactical, and accountable...

The shift of advertising dollars & advertising rates moving slower than the movement of eyeballs

Robert Eckelman

Feb 11
1 min

The shift of advertising dollars & advertising rates moving slower than the movement of eyeballs

49% of viewers say streaming (CTV | OTT) has replaced traditional TV

Robert Eckelman

Feb 7
1 min

49% of viewers say streaming (CTV | OTT) has replaced traditional TV

(FAST) Free Ad-supported Streaming TV, Peacock, or Hulu viewers overwhelmingly select ad-supported

Robert Eckelman

Feb 7
1 min

(FAST) Free Ad-supported Streaming TV, Peacock, or Hulu viewers overwhelmingly select ad-supported

Comparing CTV to Cable or Broadcast is like comparing cats and dogs

Robert Eckelman

Dec 29, 2021
1 min

Comparing CTV to Cable or Broadcast is like comparing cats and dogs

Same Name, Game, Face, Age (almost)- who is who?

Robert Eckelman

Dec 19, 2021
2 min

Same Name, Game, Face, Age (almost)- who is who?

After an examination, consultation & Ben Franklyn T sheet, I was able to cure my client's heartburn

Robert Eckelman

Dec 16, 2021
1 min

After an examination, consultation & Ben Franklyn T sheet, I was able to cure my client's heartburn

Screaming Deals, I mean Streaming Deals get a Roku for $15

Robert Eckelman

Nov 16, 2021
1 min

Screaming Deals, I mean Streaming Deals get a Roku for $15

Robert Eckelman

Sep 16, 2021
1 min

AVOD- AD-Supported Streaming in high demand. Here is a good article

Robert Eckelman

Sep 13, 2021
1 min

Small Change Big Difference

Robert Eckelman

Sep 9, 2021
1 min

Here is what my dog taught me about business

Swift, nimble, creative, CTV moves at the speed traditional media can't & delivers interactivity

Robert Eckelman

Sep 3, 2021
1 min

Swift, nimble, creative, CTV moves at the speed traditional media can't & delivers interactivity

Robert Eckelman

Aug 31, 2021
1 min

Success- do you have what it takes to succeed?

Microwave the popcorn, grab the Reese’s Pieces, it's time to stream new movies releases

Robert Eckelman

Aug 25, 2021
1 min

Microwave the popcorn, grab the Reese’s Pieces, it's time to stream new movies releases

CTV = Connected TV | OTT = Over The Top TV

BLOG

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

Broadcast audiences have plummeted faster than ad spending. Leading to higher CPM's lower reach

Purchase intent, lifestyle, Interests, Income, and education, way better than targeting age & gender

What would I do if I was still in broadcasting? Exactly what I did, leave to start A CTV company

Nostradamus was well known for wild predictions, not even he would have predicted the growth of CTV

It's not what people say it's what they do, the majority of streamers opt for Ad-Supported streaming

Free Falling, not the Tom Petty song, Traditional Cable Subs to fall to less than 50% by 2023.

Small size delivers Big advantages. We are nimble, resourceful, tactical, and accountable...

The shift of advertising dollars & advertising rates moving slower than the movement of eyeballs

49% of viewers say streaming (CTV | OTT) has replaced traditional TV

(FAST) Free Ad-supported Streaming TV, Peacock, or Hulu viewers overwhelmingly select ad-supported

Comparing CTV to Cable or Broadcast is like comparing cats and dogs

Same Name, Game, Face, Age (almost)- who is who?

After an examination, consultation & Ben Franklyn T sheet, I was able to cure my client's heartburn

Screaming Deals, I mean Streaming Deals get a Roku for $15

AVOD- AD-Supported Streaming in high demand. Here is a good article

Small Change Big Difference

Here is what my dog taught me about business

Swift, nimble, creative, CTV moves at the speed traditional media can't & delivers interactivity

Success- do you have what it takes to succeed?

Microwave the popcorn, grab the Reese’s Pieces, it's time to stream new movies releases

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