Don't blink #CTV #Streaming #OTT has already changed how viewers consume media and how advertisers and marketers influence their best customers. It is still early in the streaming life cycle. Changes are being announced early and often.
2 weeks ago 2/6/2024 I read an article about ESPN, FOX, & Warner Brothers forming a sports streaming package for fall 2024. Just last week 2/16/24 I read an article about Peacock & Paramount+ potentially merging.
In the #CTV | #Streaming | OTT world both of these are already old news.
I would not dare to guess what's next for CTV | Streaming | OTT. At least for now, we know what is coming soon.
Take a look at the timeline, I recall when Pluto, Xumo, Tubi & Crackle were the only names in streaming. I remember reading articles where Reed Hastings, then CEO, of Netflix said we would never have advertising. By the way that was 2019 or 2020, not long ago.
We are in a demos + world, today's best marketers are using data and technology to improve the impact, relevance, and engagement of their advertising. Advertisers follow audiences, and they are following them directly to CTV & Steaming. It is smarter marketing and advertising through better targeting, tracking, reporting, and more
Lets talk CTV
