According to Com Score Connected TV hours watched jumped 21% from May 2022 to May 2023. https://bit.ly/47QMhTp
Non Ad-Supported CTV is still growing but has slowed to 9%. I think that is due to consolidation. With Paramount + I can also watch Showtime. With Hulu I watch ESPN+, With Max I can watch almost a dozen different channels including HBO Discovery DC Food Network HGTV CNN Travel Channel.
Free ad-supported streaming (FAST) is On fire 🔥🔥🔥🔥🔥🔥
growing at 17% Y to Y. Free Ad- Supported channels like Pluto, the Roku Channel, Tubie, Freevee… have great programming and huge content libraries. There is definitely something for everyone to watch.
#CTV #Streaming #OTT always getting better for viewers and advertisers
