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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
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Robert Eckelman
- Mar 31
- 2 min
Influence best prospects, in optimal trade areas, with little waste. It really is simple Media Math
Robert Eckelman
- Oct 28, 2019
- 1 min
Who will benefit most from Streaming Wars?
Robert Eckelman
- Sep 27, 2019
- 1 min
In the past year, pay-TV providers experienced a net loss of more than 5.01 million subscribers
Robert Eckelman
- Sep 25, 2019
- 1 min
Nielsen ratings flawed from the beginning. I hope impression based advertising improves measurement
Robert Eckelman
- Sep 18, 2019
- 1 min
Local CTV | OTT advertising always getting better
Robert Eckelman
- Sep 11, 2019
- 1 min
Consumers, Marketers, Bueller...Need another reason for #CTV #OTT
Robert Eckelman
- Sep 6, 2019
- 1 min
The best investments in business and life are free
Robert Eckelman
- Sep 3, 2019
- 1 min
Can Your Pitch Your Business in a 60 sec elevator ride? Learn How
Robert Eckelman
- Sep 2, 2019
- 1 min
74 percent of US HH have a Subscription Video On Demand Service (CTV | OTT)
Robert Eckelman
- Aug 3, 2019
- 1 min
Cable losses hit all time high, but forget subs loss. Look at the value proposition, has it changed
Robert Eckelman
- Apr 22, 2019
- 1 min
Appointment TV is gone but your audience is still watching. You just need to reach them differently
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CTV = Connected TV | OTT = Over The Top TV
