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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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When Great Streaming Tech Meets Misaligned Strategy: How Impressions Get Wasted in Plain Sight

When Great Streaming Tech Meets Misaligned Strategy: How Impressions Get Wasted in Plain Sight

When Great Streaming Tech Meets Misaligned Strategy: How Impressions Get Wasted in Plain Sight

Robert Eckelman

1 day ago2 min read

CTV is in our name—because it’s the only thing we do.

CTV is in our name—because it’s the only thing we do.

CTV is in our name—because it’s the only thing we do.

Robert Eckelman

Jan 81 min read

The “Tommy Boy” Protocol

The “Tommy Boy” Protocol

The “Tommy Boy” Protocol

Robert Eckelman

Jan 71 min read

Love what Nielsen Gauge says. Strongly dislike how Nielsen Gauge gets there. Streaming now holds 46.7%

Love what Nielsen Gauge says. Strongly dislike how Nielsen Gauge gets there. Streaming now holds 46.7%

Love what Nielsen Gauge says. Strongly dislike how Nielsen Gauge gets there. Streaming now holds 46.7%

Robert Eckelman

Dec 19, 20252 min read

Netflix purchasing WB, here’s the angle no one seems to be talking about

Netflix purchasing WB, here’s the angle no one seems to be talking about

Netflix purchasing WB, here’s the angle no one seems to be talking about

Robert Eckelman

Dec 5, 20251 min read

Half Full, Half Empty, How about just It is a Half Glass.

Half Full, Half Empty, How about just It is a Half Glass.

Half Full, Half Empty, How about just It is a Half Glass.

Robert Eckelman

Dec 4, 20251 min read

Forecasting superstars? Excel can’t do it. People prove it.

Forecasting superstars? Excel can’t do it. People prove it.

Forecasting superstars? Excel can’t do it. People prove it.

Robert Eckelman

Dec 2, 20252 min read

Do you remember the TV Guide?

Do you remember the TV Guide?

Do you remember the TV Guide?

Robert Eckelman

Nov 14, 20251 min read

From Convincing to Commanding: The Evolution of CTV Advertising

From Convincing to Commanding: The Evolution of CTV Advertising

From Convincing to Commanding: The Evolution of CTV Advertising

Robert Eckelman

Nov 6, 20252 min read

Curiosity, Competition, and Connected TV. If It Hadn’t Changed, I’d Be Gone

Curiosity, Competition, and Connected TV. If It Hadn’t Changed, I’d Be Gone

Curiosity, Competition, and Connected TV. If It Hadn’t Changed, I’d Be Gone

Robert Eckelman

May 14, 20252 min read

Are Local Advertisers Getting the Full Value of Their TV Buys?

Are Local Advertisers Getting the Full Value of Their TV Buys?

Are Local Advertisers Getting the Full Value of Their TV Buys?

Robert Eckelman

May 8, 20251 min read

Build on Trust: The Essential Catalyst for Business Growth

Build on Trust: The Essential Catalyst for Business Growth

Build on Trust: The Essential Catalyst for Business Growth

Robert Eckelman

Apr 29, 20251 min read

This Pup has grown up. CTV has shifted from the tail wagging the dog to the entire dog. People spend as much time with CTV | Streaming as they do with broadcast & cable combined.

This Pup has grown up. CTV has shifted from the tail wagging the dog to the entire dog. People spend as much time with CTV | Streaming as they do with broadcast & cable combined.

This Pup has grown up. CTV has shifted from the tail wagging the dog to the entire dog. People spend as much time with CTV | Streaming as they do with broadcast & cable combined.

Robert Eckelman

Mar 25, 20251 min read

CTV | Streaming Isn’t the Future—It’s the Present. Are Ad Budgets Moving Fast Enough?

CTV | Streaming Isn’t the Future—It’s the Present. Are Ad Budgets Moving Fast Enough?

CTV | Streaming Isn’t the Future—It’s the Present. Are Ad Budgets Moving Fast Enough?

Robert Eckelman

Mar 25, 20251 min read

2025 Media Investments- CTV Spend Increasing as Broadcast Declines
58% Plan To Increasing CTV Spend,
32% Plan to Cut Linear TV Budgets

2025 Media Investments- CTV Spend Increasing as Broadcast Declines
58% Plan To Increasing CTV Spend,
32% Plan to Cut Linear TV Budgets

2025 Media Investments- CTV Spend Increasing as Broadcast Declines 58% Plan To Increasing CTV Spend, 32% Plan to Cut Linear TV Budgets

Robert Eckelman

Mar 16, 20251 min read

ESPN+ stands out as the top sports focused streaming service, with almost 20% of US households subscribing

ESPN+ stands out as the top sports focused streaming service, with almost 20% of US households subscribing

ESPN+ stands out as the top sports focused streaming service, with almost 20% of US households subscribing

Robert Eckelman

Mar 12, 20251 min read

The Power Shift: How CTV & Streaming Put Advertisers in Control

The Power Shift: How CTV & Streaming Put Advertisers in Control

The Power Shift: How CTV & Streaming Put Advertisers in Control

Robert Eckelman

Feb 25, 20251 min read

It's time to move beyond just numbers and focus on precision, relevance, and real engagement. Is it time to redefine reach and frequency?

It's time to move beyond just numbers and focus on precision, relevance, and real engagement. Is it time to redefine reach and frequency?

It's time to move beyond just numbers and focus on precision, relevance, and real engagement. Is it time to redefine reach and frequency?

Robert Eckelman

Feb 24, 20251 min read

"When everyone thinks alike, then no one is thinking." Growth and innovation come from questioning the status quo, not blindly following it.

"When everyone thinks alike, then no one is thinking." Growth and innovation come from questioning the status quo, not blindly following it.

"When everyone thinks alike, then no one is thinking." Growth and innovation come from questioning the status quo, not blindly following it.

Robert Eckelman

Feb 19, 20251 min read

Broadcast & Cable Have Completed the Cycle: Denial → Blame → Anger → Acceptance → Adoption

Broadcast & Cable Have Completed the Cycle: Denial → Blame → Anger → Acceptance → Adoption

Broadcast & Cable Have Completed the Cycle: Denial → Blame → Anger → Acceptance → Adoption

Robert Eckelman

Feb 12, 20252 min read

CTV = Connected TV | OTT = Over The Top TV

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