Advertising budgets follow the eyeballs. Ad budgets move slower than viewers.

Traditional Cable/Pay TV penetration falls to lowest level since 1993. Could fall to 42% by 2026

According to Pixalate 94% of U.S. households reachable through CTV

Top Gun-Maverick record breaking viewership on Paramount+ it also has a halo effect on other shows

It's almost 2023 and somehow Linear TV (traditional TV), CTV, & OTT are still being confused.

The IAB reveals that CTV is the channel with the biggest projected ad spend growth in 2023

Once Netflix committed to ad-supported streaming they moved fast, perhaps too fast

Have television stations lost their leverage on charging cable companies retransmission fees?

Like the godfather says, make them an offer they can't refuse

Advertising-historically moved slowly is shifting quickly away from linear TV & digital into CTV

Pandemic was the tipping point for CTV. Consumer adoption/HH reach zoomed 59% Q1 2020 to 94% Q3 2022

#Streaming #CTV #OTT continues to rise while Cable & Satellite sink

Just returned from days in Vegas. Not a good gambler, here's a safe bet Streaming |CTV is the future

I am not Peacocking- September was a great month for Streaming| CTV | OTT

Looking forward to the return of Frasier. It's skipping broadcast & going to streaming- Paramount +

NBC already announced the possibility of cutting 1 hour of prime. Will CBS & ABC follow?

“A friend should always underestimate your virtues & an enemy overestimate your faults” Don Corleone

Introducing the new era of ad-supported CTV | Streaming | OTT

Binge John Wick 1, 2, & 3 free on Roku. The Baba Yaga- "How Good To See You Again So Soon, Mr. Wick

This post will get less attention than the 9/12/22Emmys, but not that much less…