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2025 Media Investments- CTV Spend Increasing as Broadcast Declines 58% Plan To Increasing CTV Spend, 32% Plan to Cut Linear TV Budgets

  • Writer: Robert Eckelman
    Robert Eckelman
  • Mar 16
  • 1 min read



CTV Spend Increasing as Broadcast Declines 58% Plan To Increasing CTV Spend, 32% Plan to Cut Linear TV Budgets

If you’re reading this, you probably already sensed the shift in media spend. It has been said a picture is worth a thousand words, so I put it into a bar chart. Here’s the latest data and link to the article from Emarketer 1/21/25 https://bit.ly/42ao09W


Lets talk CTV


 
 
 

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