Catch the CTV Buzz -CTV Viewers discovering TV shows from friends and buzz

Catch the CTV Buzz. There is a difference between how Traditional and Pay TV discover programs compared to Streamers. Traditional viewers...

Viewers Default Choice For TV Viewing-CTV |OTT | Online

Viewers continue to move away from traditional or pay-TV. according to New research from Hub Entertainment and Marketing Charts half of...

This all brings to mind my favorite small word & large concept- SISU

It is a bit chilly in Tampa today, a deserving family member had something great happen, many of my friends and clients have been...

Apple to Zales TV & Cable are effective, who said they are efficient. There's a new sheriff in town

that goes by the initials of CTV From Apple to Zales TV & Cable are effective but whoever said they were efficient. There's a new Sheriff...

ConnectADtv- Who are we? Why Ad budgets are shifting to CTV. All campaigns start with client needs

ConnectADtv- Who are we and what do we do? ConnectADtv simplifies CTV | OTT for clients. We work with top-tier providers, networks, and...

Wise words for the Thanksgiving holiday

1. The best way to predict your future is to create it. 2. Wise sayings often fall on barren ground, but kind words are never...

Companies & Industries should remember things change!

88% of the Fortune 500 firms that existed in 1955 are gone. Remember Pay Phones Blockbuster Video 8 Tracks | Records| CD’s | Polaroid...

FAST- Free Ad-Supported Streaming TV Growing faster than subscription streaming services

They are all in streaming- ABC, CBS, NBC, Fox all own Free Ad-Supported Streaming TV services. While services like Hulu, Disney,...

Here is something in the CTV space you can bet on. Fubo TV considering offering sports betting.

Q3 2020 CTV | OTT Better than ever. Some cool things to come. Fubo had a fantastic quarter and believes they will capitalize on the...

We are in a streaming first demos plus world

Over the last few months Disney (ESPN, ABC, Hulu,…) NBC Universal, Warner Media and Viacom CBS have all announced consolidations and...

Election night viewership falls by 14.5 Million viewers 2020 vs 2016

I would not have guessed this. 2020 Election Night Viewers Fall 20% From 2016 Full story MediaPost https://bit.ly/2TYHDhu 2020 Election...

Wise words that will help you stay focused and on track for success

1. Don’t look back. You’re not going there. 2. More grows in the garden then the gardener knows he has planted 3. Three things...

Orlando, Detroit, Philadelphia, Pittsburgh, Phoenix, Charlotte (N.C.) & Miami win big 2020 Election.

Just how much did the Biden, Trump, Republican & Democrat PAC's campaigns spend leading up to Nov 3rd? It's astronomical, ad spend could...

3 critical issues that need to be discussed in the CTV space

A friend shared a Great article on Linkedin that addresses 3 critical issues that are not being discussed. the article was on point so I...

CTV | OTT is clearly the wave of the Now. I don't say the future anymore.

The largest media companies are betting big on CTV | OTT. Many extensive streaming services launched in late 2019 & 2020: Apple TV,...

Measurement for CTV is getting better, Even in its current state, it is pretty darn good

Lately, I have read a few articles questioning the measurement of CTV. I am quick to acknowledge the measurement is not perfect. I...

I do not take credit for these words of wisdom, but I do for sharing them

1. Without heroes we are all plain people who don’t realize how far we can go. 2. Obstacles are what we see when we take our eyes off...

CTV always getting better.

Late last week it was announced the Roku Channel will now be available on Fire TV and Tubi will add local, national & International news...

If you can't beat them, join them. Cable networks migrating to FASTs

That is free ad-supported streaming TV services, better known as CTV Channels. Interesting article from Alan Wolk on TV [R]EVENUE see...

Great Podcast on CTV, just the facts from eMarketer. 25 minutes that may save hours.

9/22/20 Great Podcast from Marketer forecasting analyst Eric Haggstrom, Zachary Goldner, Nicole Perrin, reviewing the evolving landscape...

Working from home can be a pain in the neck, here is a solution & 4 more tips for productivity.

I have been working from home for 3 years. For me, it is not a COVID thing. moving forward. I believe more people than ever will a...

I remember my bright yellow Sony Walkman, my brick-sized mobile phone, my first big-screen TV...

Napster, and My Spece like yesterday. I also recall spending heavily on Itunes, and my $220 cable bill. Time flys, things change for the...

I spend the first 5 minutes and last 5 minutes of every day the same way

I run through a list of what I am thankful for, why, and who. I think of people, places, circumstances and wins... Even when things are...

Ideas share from a wise man

1. Nothing works unless we do. 2. Leap and the net will appear. 3. Between saying and doing many a pair of shoes is worn out. 4. ...

CTV | OTT It just keeps getting better for viewers and local advertisers. Just added Survivor...

It seems like everyday new viewing options pop up. Recently one of my favorite shows was added to Pluto- Survivor. A few weeks ago they...

Ouch, I had a horrible screen share call. Now what.

I was horrible on a screen sharing call yesterday. The call was with people I knew, liked, & respected. I was excited & prepared Click...

As a leader in a large company, my loyalty was split between company & client. Now I am 100% client

What you say about yourself pales in comparison to what customers say about you. Large companies tend to hold pep rallies and boast about...

There is a lot of confusion surrounding CTV and OTT, rest assured they ARE different.

Pick your screen, I am watching on a 60 inch. Imagine a sports bar with 27 inch TV's Here is a solid article, not by me, that will fully...

MoffettNathanson estimates that the traditional pay-TV could disappear in 12 years.

TV distributors – cable, satellite & telecom lost approximately 1.9 million subscribers q2 2020. Total pay-TV penetration now at about...

now more than ever, a few words helps to keep things in their proper perspective

1. Time is nature’s way of keeping everything from happening at once. 2. Don’t judge each day by the harvest you reap but buy the seeds...

Hulu’s ad-supported tier is getting cheaper. Annual plan for existing customers 59.99

Hulu’s ad-supported tier is getting cheaper. Annual plan for existing customers 59.99 that is $5 per month, the same price as a 5-dollar...

What is the difference between CTV and OTT?

CTV is the device that delivers internet-based video content to a television set. CTV includes devices such as Smart TV, Stream Sticks,...

The economy of the Internet is fueled in a large part by advertising and marketing

This is facilitated by serving relevant ads to targeted audiences in exchange for free content. The more relevant the content the better...

A sight to see, music & sound to link audio to video. Creating an emotional connection in seconds...

That is what video does best. I watched this Nike video on Linkedin. At first, the sound was off and the video was small. It looked but...

Ouch, My dogs are barking (my feet hurt). COVID is now impacting my foot fashion

During the COVID pandemic stand up desks & office chairs sales have surged. Comfortable shoes could be the next sales spike. People are...

Is your advertising and marketing keeping pace with the evolution of media?

Advertising to everyone, everywhere, may no longer be a winning strategy. CTV | OTT a great stimulus for a better response. CTV | OTT...

70% of Hulu subscribers are on the Ad-Supported plan

There have been many studies showing viewers are OK With AD’s in exchange for watching what they want, when they want. Need more proof,...

Que it up maestro and bring me some blueberries :)

Does listening to classical music or eating Blueberries make you smarter? I am not sure but there is some evidence… "Education is not the...

Local CTV | OTT advertising will improve your ROI.

Most advertisers seek to improve their advertising results, CTV| OTT be the stimulus to improve the response. These two charts may help...

80% of all US Households have a connected TV device (CTV|OTT). 40% watch daily

Here is the latest research from the Leichtman Research Group. Full report form the Leichtman Research Group link below...

How did David beat Goliath? He watched, learned, and devised a strategy to win

Legal advertising is a Goliath advertising category. It is a top 5 category in most tv markets. TV and cable work for law firms but not...

Why CTV| OTT is a fantastic opportunity for law firms And legal marketing

TV works but not as good as it once did why? Because there are more viewing choices than ever before. In the past Judge Judy may have...

I hope the Peacock gets last-minute deals, I am all for great ad-supported CTV |OTT

Peacock is set to launch tomorrow and as of today, they do not have deals with Roku or Fire TV the most dominant CTV | OTT platforms (see...

No need to ruffle your feathers, Peacock will have a free version.

No need to ruffle your feathers. There is a free option for Peacock. NBC’s new streaming service will have 3 options, 2 will be...

If I ask a client to invest 10 minutes of time with me, I do 60 minutes of research for them.

Sounds funny but I know my clients are busy. I try to bring them value at every contact point so they will continue to take my calls,...

9 thoughts to keep you motivated, grateful, thinking, and happy. Does anyone have a 10th?

1 The farther backward we can look the farther forward we can see. 2. Many people who fail didn’t see how close they were to success...

Will the at-home workforce be more or less productive...It depends.

Will the at-home workforce be more productive? Some say yes and some say no. In my old career, I was always busy... busy doing busy work....

I knew there were a lot of OTT subscribers, but I didn't know there were so many zeros a in M...

I just did a quick search for subscriber numbers to my favorite CTV | OTT channels. I knew that there were a lot of subscribers, but I...

CTV | OTT usage remains high, linear TV reverts to traditional viewing levels

On 4/21 I posted about video viewing habits being locked during the peak of the COVID pandemic https://bit.ly/2BCicw5 . “the way we...

To keep growing, keep improving. Hulu 32.1 Mill Subs, Including 3.2 live TV, growth 27% Y over Y

Hulu is updating the interface. The goal is to improve the user experience and content discovery. Something very interesting it is also...

Marketers pivoting- messaging, content, & campaigns in response to coronavirus examples here

I have seen a lot of proof and many posts about, companies, marketers, & advertising agencies pivoting- developing new messaging,...

I am not suggesting to stop broadcast & cable, I am evangelizing that CTV | OTT become are equal

US Households are watching less linear Prime Time Broadcast and Cable programs even during this pandemic. See article from Samba TV...

Wise thoughts

1. What would life be without the courage to attempt new things? 2. Some people drink from the fountain of knowledge. Others just gargle....

How a last-minute decision end "Project Griffin" created two great companies; Netflix and Roku.

The story that almost was not. How a last-minute decision end "Project Griffin" created two great companies; Netflix and Roku Inc....

Companies have made it big when the devices are so good they are being knocked off

Companies have made it big when The devices they manufacture are so good they are being knocked off by counterfeiters. Pittsburgh U.S....

9 great thoughts shared by my friend Sam, please someone share a 10th.

1. The only sure weapon against bad ideas is a better idea. 2. Either find a way, or make one. 3. Luck favors the prepared mind. 4. It is...

Even with viewership high, there were 1.3 million fewer cable households Jan 2020-March 2020.

Even with the large number of people staying at home during the Covid 19 pandemic & video viewership increasing, There are 1.3 Million...

How much do YouTubers make? Cool article here

This Is How Much YouTube Paid Me for My 1,000,000 Viewed Video- It was not me, it's an article I am sharing from onezero.medium.com I do...

Increased long-form video viewership has fundamentally accelerated growth for CTV OTT.

Viewing of long-form video is up across all platforms, that includes Television, Cable and CTV | OTT. There are certain programs and...

COVID 19 Antibody test could prove pivotal for getting us back to work

Antibody tests are on the way. The antibody test could prove pivotal for getting us back to work, and for easing the fear that has...

CTV | OTT Viewership & Time Spent watching disproportionately growing over linear

An email from Samba TV went out on 4/16. Samba is an Automatic Content Recognition (ACR) company. Samba measures TV viewership from TV's...

Good things come out of change

Many younger people in the workplace don't remember when you could walk into an airport and get on a plane without taking off Shoes &...

To get back to normal, I did a few things different

I stood in line at Home Depot and was happy to do so. Home Depot only let 100 people in total into the store. Everyone kept their...

Will this pandemic lead to a shopping and gathering “Tipping Point”?

The Tipping Point was published in 2000. The term “ Tipping Point” quickly became overused. It has been said what is old becomes new...

People will return in droves. How will you direct them to your store

Here is a good idea Clorox 360 electrostatic sprayer. Use for Auto dealerships, Ride Sharing, Delivery Fleets, Gyms, Schools,...

Clients will let us know what information they need now is the time to follow their clues.

A friend asked me if I am telling my clients about the increased CTV | OTT viewing during the stay home Covid 19 pandemic. I said no, I...

with many of us working from home will we start talking by phone more and less e-mail?

I know this may seem strange but many people who I know prefer e-mail over a phone call are now taking phone calls and chatting it up....

Bravery, Empowerment, Interstrenght

I am reposting this. It is more relevant than ever Sisu is a Finnish concept. I am not Finnish and don't think I know many Finish people...

It is not time to chest pound, it is time to hold hands, even if it is from 6 feet away

A friend asked me if I am telling my clients about the increased CTV | OTT viewing during the stay home Covad 19 pandemic. I said no, I...

Advertisers want CTV | OTT and so do the big networks

Fox just purchased Tubi for $440 Million. They are now jumping in the deep end with Comcast ( NBC) purchased Xumo & Viacom (CBS) purchase...

The last few weeks have been challenging. There are more challenges to come.

How we handle them, how we treat others, how we act is an individual choice. Choose Wisely. 1. Courage is the ladder on which all the...

Roku predicts 50% of US HH will cut the cord 2024

Roku looking good. Here are a few bullet points I am sharing after reading an article on State of the Screens Roku active accounts 2019 –...

Some Dell, Some Don’t. A Sales and Customer loyalty story

Sales and customer loyalty A tale of 2 different companies. I just purchased a new computer. I shopped around, I had some specific wants...

Cable & Satellite currently 65%, it's headed lower & the lost audience is in Prime Spending Years

Cable and Satellite national penetration could go to 50% or lower in the next 2-5 years. There is something equally or more important...

There were more than just two teams playing on Super Sunday Avg cost per :30 $5.6 Million Nationally

Advertisers lined up to showcase their best, Here are the results Link to all commercials https://www.adsoftheworld.com/collection/2020_s...

U.S. Cable & Satellite lose 6,000,000 subscribers in 2019. Currently 65% How low will it go?

U.S. Cable & satellite Penetration 2009 all-time high of 87.8% 2020 it is now 65.3%. The generation of core-nevers is aging in. My...

Even those in local CTV | OTT advertising need inspiration :)

1. Is there any significance to the fact that we learn to laugh long before we learn to talk? 2. There are many ways to go forward but...

Have you ever heard a word & said "Yeah, That's It" SISU- 4 letter word huge concept

Have you ever heard a word and said "Yeah, That's It" SISU is it. Sisu is a Finnish concept. I am not Finnish and don't think I know many...

The term Snake Oil Salesman hit me like a pie in the face

I read a post the other day about a SNAKE OIL SALESMAN hit me like a pie in the face. that is really an ugly term to describe a hard...

Programmatic better targeting, higher engagement, greater efficiencies & increased ROAS | ROI

Programmatic buying- empowers marketers to build more sophisticated strategies, deliver better targeting, drive higher engagement and...

Things do not have to be marked Fragile to be just that.

Some things do not have to be marked Fragile to be just that. The term Fragile- not strong or sturdy; delicate and vulnerable. Can even...

7 thoughts to kick off a great week

1 Millions saw the apple drop but Newton asked why. 2. We stumble over pebbles, never over mountains. 3. A thousand words will not...

Great Creative, Optimal Reach, Personalized Message, does that matter if Audience Targeting is off?

Local CTV | OTT marketing campaigns start with Audience Targeting and then address other critical success factors.

100 Million Active CTV | OTT Users on only 3 Services, that is a lot of streaming

CTV | OTT 100 Million Active Users on only 3 Services, That is a lot of streaming :) Hulu 28 Million Roku 32 Million...

I am apt to set goals over New Year's resolutions. I make goals public so I am held accountable

I have watched a lot of Sports lately. I was surprised that Allstate is airing Good Hands & Mayhem simultaneously more to come... I am...

CTV | OTT Keeps getting better. It keeps getting easier also. Everyone wins.

Roku announced a new partnership program that will make pairing seamlessly & the setup process easier for consumers. It will also allow...

4 thought starters for the New Year.

1. It is exciting to view the new year as being full of things that have never been. 2. Great minds have purposes; others have wishes....

Even Inside Major Media companies the BUZZ is focused on CTV | OTT not their legacy Channels

I am still a fan of broadcast, I try to watch a few programs live like Survivor, The Resident, and Sports. I am still a fan of cable...

Wow what a year for CTV | OTT What a year for ConnectADtv :)

Happy Holidays...Happy New Year...looking forward to 2020 Local CTV | OTT advertising always getting better

5 thoughts to bring into the holiday season

2019 has been a great year for local CTV | OTT advertising. 2020 is sure to deliver a wealth of new offerings and better opportunities.

Google Top Searches 2019 CTV | OTT- Disney Plus was top trending US Search on Google

" Google’s top trending searches of 2019 show that globally cricket, soccer and the newest iPhone were atop our minds this year, while in...

I am not debating the "Know Your Why" conversation but it absolutely needs to be inverted.

I am not sure who invented the phrase "Know Your Why" it may have been Simon Sinek, whoever it was, they sure have made an impact. It is...

… It's the hap-happiest season of all…. Is it?

… It's the hap-happiest season of all…. Is it, Holidays, Vacations, Visitors, Year-end, New year planning. It is a happy time of year,...

The way people watch TV has fundamentally changed.

Good article in The Hollywood link here Reporter https://bit.ly/36pxTB5. Don't let the headline of this chart fool you, it is not just...

Inspiration paid forward

1.  Success is just luck.  Ask any failure. 2.  Indecision may or may not be my problem. 3.  When one teaches two learn. 4.  Do what you...

I made a random post about not defining CTV | OTT, just plan it into 2020. Minutes later I see this

Article form eMarketer Who Controls Connected TV Ad Budgets? Do these responsibilities fall to the linear TV team? Do they fall to the...

Don't worry about defining CTV | OTT, just plan it into 2020. ConnectADtv Can Help

As clients plan for 2020 I have been asked where does CTV | OTT fit into media budgets? Is it- TV Extension | Digital | Video? I don't...

ConnectADtv Interviewed by Josh Elledge of Up My Influence.com

Josh Elledge of upmyinfluence.com does are regular podcast with entrepreneurs he share their stories and expertise. The podcasts are...

Connected TV (CTV) | OTT delivering the entire marketing funnel

Set-top boxes on a slippery slope

Set-top boxes on a slippery slope. In 2014 31% of viewers went to streaming to watch their favorite shows. 2019 63% of viewers now use...