Great Podcast on CTV, just the facts from eMarketer. 25 minutes that may save hours.
9/22/20 Great Podcast from Marketer forecasting analyst Eric Haggstrom, Zachary Goldner, Nicole Perrin, reviewing the evolving landscape of advertising on CTV. This is not a sales pitch, it is just the here and now facts. This podcast 25-minute podcast may save you hours of time. There is a lot of noise on the CTV space. Some of the information is on target, some of it is pure fiction.
Timestamps from the podcast
1:30 what is CTV
3:30 CTV Penetration
6:10 top platforms in the space
10:10 CTV Ad Spend
15:00 Carriage agreements & Apps
19:00 Roku & Amazon vs competition
CTV OTT always getting better