Robert Eckelman

August 6, 2020

The economy of the Internet is fueled in a large part by advertising and marketing

This is facilitated by serving relevant ads to targeted audiences in exchange for free content. The more relevant the content the better...

April 30, 2026

Access. Accountability. Action You Are Not a Number

Scaling a business shouldn't mean sacrificing client relationships. Discover why the 'Efficiency Trap' of ticket systems can hurt B2B growth and how prioritizing direct access and accountability creates a competitive advantage in customer experience.

April 27, 2026

Build CTV campaigns for optimization, not just launch

CTV campaign strategy insights on how to build for optimization from day one. Learn how A/B creative testing, publisher segmentation, and early-stage retargeting can improve performance, lower CPMs, and drive more efficient, data-driven CTV advertising results.

April 27, 2026

Look Up! Why the Goodyear Blimp or any blimp may have more impact than a Super Bowl Ads

In a world where everyone is fighting for attention downward (phones, feeds, scrolls)…Goodyear quietly built something that forces people to look up. Recall their brand and talk about it.

April 24, 2026

Fernando Mendoza Donates $500,000 to MS research. I am officially on the Fernando Mendoza bandwagon

In a world full of performative gestures and transactional relationships, genuine generosity stands out.You can’t fake itand over time, it becomes a competitive advantage no market shift can take away.