BMO Capital forecasts CTV Ad Investment to grow at 23% through 2030
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CTV is and will continue to be a disrupter. It has already impacted TV and budgets and will continue. CTV shifts power from media companies to marketers. Advertisers no longer need to buy shows and networks; hoping prospects are in the audience. CTV | OTT offers advertisers the ability to build precise audiences made up of best their prospects. Advanced targeting is one of the reasons BMO is bullish on the future of CTV. Efficiency, effectiveness, and a host of other attributes are far superior to traditional linear TV advertising.
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