Most advertisers seek to improve their advertising results, CTV| OTT be the stimulus to improve the response. These two charts may help you quickly see what's on the surface. While broadcast and cable have been hemorrhaging viewers CTV been skyrocketing.
A deeper dive will show you that while CTV is similar to broadcasting & cable it is better because it is connected to the Internet. That internet connection delivers better and data-driven targeting, digital measurement & attribution.
Marketers and advertisers can now identify and influence the best audience. They can run non-skippable and relevant messages to an audience that choose when, where, and how they want to view. Results are and lift are measured and optimized.
CTV OTT will help your message stand out and get noticed by those who are most likely to respond. What is the catch? There is none.
Local CTV | OTT advertising always getting better
