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  • Writer's pictureRobert Eckelman

I remember my bright yellow Sony Walkman, my brick-sized mobile phone, my first big-screen TV...

Updated: Oct 5, 2020

Napster, and My Spece like yesterday. I also recall spending heavily on Itunes, and my $220 cable bill. Time flys, things change for the better. The delivery of your favorite Audio and Video is in hyperspeed, here is the latest on audio streaming.

There is content for all. My favorite shows today are programs I did not even know of yesterday thanks to recommendation engines from Amazon Prime, Roku, and Hulu, not to mention social media.

Compare this graph to your marketing effort over the last few years. I hope that is changing also. Be wise, watch the trends, be an innovator, or at least in the early minority. Streaming is here to stay and it will only get better.

At ConnectADtv we are always happy to discuss.

Digital music services by monthly listeners (YoY growth) according to eMarketer:

1) Spotify - 79M  (↑ 20%)

2) Pandora - 58M (↓ 8%)

3) Amazon Music - 46M (↑ 18%)

4) Apple Music - 35M (↑ 6%)

CTV | OTT always getting better.


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