61% of adults use online services to watch TV & Movies 2nd only to checking the Weather (Feb 2020)Robert EckelmanJan 29, 20211 min read61% of adults use online services to watch TV and Movies 2nd only to checking the Weather. since February 2020#1 Weather 62%#2 Watch TV shows and movies 61%.Full article here https://bit.ly/2MwSD58from Marketing Charts
Hard truth. Local advertisers may not be receiving full value when purchasing traditional local TV station programming. It is not fraud; it is a measurement issue.
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