The largest media companies are betting big on CTV | OTT. Many extensive streaming services launched in late 2019 & 2020: Apple TV, Disney Plus, HBO Max, Peacock, Quibi, too many to name. Additionally, many movie releases have skipped theaters and opted to go straight to streaming. While new movie releases on CTV may have been a result of COVID, it will likely lead to a persistent change of course.
Disney and Viacom are both restructuring their goliath corporations to focusing more on streaming & CTV
Disney- ESPN, ABC, Hulu, Lifetime, History, A&E, and FX, Marvel Studios and Lucasfilm
Good article on Disney streaming below
Viacom-CBS broadcast network, cable channels such as MTV, BET, Nickelodeon, Comedy Central, CBS All Access, Paramount Pictures studio, and interests in other large movie studios.
Good article on Viacom streaming below
According to Parks and associated. As of 2020, there are almost 300 streaming services and this year only 6 have stopped operations. That leads me to believe they are finding an audience.
Full article here
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