• Robert Eckelman

Apple’s change to Identifier For advertisement (IDFA) less opt-out than thought

Consumers opting out of targeted ads “Adpocalyse,” may not be as bad as feared.

full article from media post here


I do want more transparency and better control over how data is used. I also want free access without paywalls, unlimited limited content, a great uncluttered user experience, and relevant messaging.

Without the ability to deliver target ads publishers could reduce content and or require paywalls. Additionally, consumers could suffer from larger ad loads and irrelevant messaging.

Let's find a win-win.

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