80% of all US Households have a connected TV device (CTV|OTT). 40% watch dailyRobert EckelmanJul 16, 20201 min readHere is the latest research from the Leichtman Research Group. Full report form the Leichtman Research Group link belowhttps://bit.ly/2Ci810s
Hard truth. Local advertisers may not be receiving full value when purchasing traditional local TV station programming. It is not fraud; it is a measurement issue.
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