Robert Eckelman

July 16, 2020

80% of all US Households have a connected TV device (CTV|OTT). 40% watch daily

Here is the latest research from the Leichtman Research Group. Full report form the Leichtman Research Group link below...

September 11, 2026

A Memorable Ad Isn’t Always a Memorable Advertiser

Some TV shows and movies stay with us for decades after just a few notes or words. What can advertising learn from that? In a crowded marketplace, a memorable ad isn’t enough. People need to remember who the ad was for.

September 10, 2026

CTV Program-Level Reporting: It’s Here. It’s Been Here. And It’s Getting Better.

CTV Program level reporting, is it new? No, some platforms have offered it since 2024. What’s improving is the technology and the amount of inventory that can be identified.

September 9, 2026

You Cant Cut Your Way to Relevance

You can cut expenses.‍ You can cut people.‍ You can cut programming.‍ But eventually, you may be cutting the reason people watched you in the first place.‍ And once that’s gone, what’s left to keep them coming back?

September 9, 2026

Become more productive without AI

How to become more productive without AI. It’s free. It’s easy. And it works. All you need is an Off Button Turn off your phone.