When being a good athlete transcends the field into being a good person.

It is now known that Tom Brady will not appear in his 8th Super Bowl this year. What is known is that Tom Brady, the Tampa Bay...

Following the wisdom of others...

My friend Sam collects wise saying and shares them weekly. He has inspired me to start doing that as well. Here or some of my favorite...

Here is a good new years resolution | solution “-If you have nothing good to say, say nothing”

Tom Brady and Rob Gronkowski did a great job when asked about the Antonio Brown walk-off immediately following the game. This saying may...

Timing is everything. Here is what Tom Brady had to say about timing and new years resolutions

Have you ever started a conversation, or asked a question and realized, there may be a better time? I think it is fair to say Tom Brady...

Which way are these cubes moving

This is an important exercise as we enter the new year These cubes are not moving at all. It is all in your head. What else is in your...

High-speed households love CTV. 49% have 4+ subscriptions according to Parks Q3 2021 survey

According to Parks Associates As of Q3 2021 finds 49% of US broadband households now have 4 or more OTT service subscriptions, this is...

After an examination, consultation & Ben Franklyn T sheet, I was able to cure my client's heartburn

He was comparing apples to refrigerators. He is shifting more of his 2022 budget to CTV. The other day I was talking with a client, he...

Supply chain issues impacting your car, it's not what you think

I was scheduled to take my car in for service today at 10:00 AM at 9:45 AM I received a text from the dealership saying my appointment...

Dead one day, alive the next, Peloton response quick & clever.

On Friday 12/10 I posted about Peloton scrambling for damage control. It follows the proverbial expression “all publicity is good” – PT...

When you are a growing brand attention is great, but be careful what you wish for

Peloton has seen its stock go from a high of $160+ to $38.25 as I write this on 12/10/21. I am not a stock guy nor am I a valuating...

Does social media have a trust issue?

I find this chart interesting full article from Marketing Charts here https://bit.ly/3Gsw9c0

Winners win, they prepare mentally & physically. They lean on teammates & coaches.

Listen to Tom Brady- A winner's effort is not solely for individual gold. You want to inspire those who depend on you, teammates that...

I have always loved the story of David & Goliath. Run after your dream, all you have is all you need

I don't think of this story as religious, and I would never preach. My fondness for this story is simply what it teaches us. With the...

Only 1 in 5 (20%) people say watched their favorite show on a pay-TV set-top box.

3/4 discovered their favorite shows on an online source (CTV | OTT). CTV | Streaming | OTT it just keeps getting better

Screaming Deals, I mean Streaming Deals get a Roku for $15

Just announced Black Friday Deals- Walmart will sell the Roku LE streaming player for $15. There will be Big Discounts on other products...

Like the 1979 song Ain't No Stoppin Us Now we're on the move!

US CTV advertising investment will approach 60% growth by year-end 2021

Jobs, Buffett, Wonder & more- learn from words from the wise

1, Happiness never decreased by being shared 2, Not everything that is faced can be changed but nothing can be changed until it is faced-...

Why is it so difficult to cancel cable? Watch this YouTube clip deja vu.

I have certainly been here before, when my Internet went from $49 to $75. That was my reward for being a loyal customer. Here is the best...

If you make a mistake own it, make improvements, not excuses.

Tom Brady has played football for around 31 years. “The losses always feel the exact same they suck”. No excuses I made a bad decision....

Boomers, Gen X, Millennials, Gen Z, we should just call them Streamers-It's how video is consumed

Adults, all ages, streaming usage trumps cable

How do you unwind? With :15 say it simple. Tony Romo and Corona did a good job here

Sometimes advertising messages get lost in creative. When you only have :15 seconds it's important to be straightforward and to the...

I keep posting about great Tom Brady ads, here's another one. I am in Tampa, of course I like Tom,

I like his ad biz as much as I like his football play.

Glass half full? Turn it over, always opportunity to see the bright side.

When we are no longer able to change the situation, we are challenged to change ourselves- Victor Frankl Holocaust survivor Your task is...

We get a lot of emails, some we look forward to. Whenever I see a note from Sam I open with a smile

1. Care and diligence bring luck. 2. Progress seems to be our ability to complicate simplicity. 3. Mind over matter: if you don’t...

AVOD- AD-Supported Streaming in high demand. Here is a good article

If you read the ConnectADtv blog or Linkedin you may grow tired of hearing my constant cheerleading for #CTV #OTT and #streaming. Sorry...

CTV | OTT Streaming always getting better. Take a look 👀

82% of US TV households now have at least one CTV device 55% of TV households have at least one stand-alone streaming device such as a...

Wheel of Fortune Giving Tampa Bay (Champabay) a shoutout 😍

Small Change Big Difference

The MRC is redefining OTT | CTV. It is fantastic that the growth and notoriety CTV is generating is requiring governing bodies to take a...

Tom Brady can throw a football, he is also great at pitching.

Bartender- Even if you wanted to come back we wouldn't take you Tom Brady - Yes you would People at the...

Here is what my dog taught me about business

This morning I read a post on LinkedIn it was titled “Want to be a successful CEO? Get a dog” I agree with the post and it reminded me of...

Success- do you have what it takes to succeed?

Fantastic- worth the 5 or 6-minute view. I have never considered myself naturally smart, but I have always believed in my ability to...

Seven thoughts to kick off the first week of September

1. Don’t judge every day by the harvest, but by the seeds you plant. 2. What is essential is invisible to the eye. 3. No one ever drowned...

Microwave the popcorn, grab the Reese’s Pieces, it's time to stream new movies releases

Prior to the pandemic, the movie theater was the best and sometimes the only place to see new movies. Things have changed. Many movie...

Nielsen- confident in current measurement solutions, others are pessimistic.

The media industry has been through a seismic shift, how much has Nielsen measurement changed. Full article from ADWEEK here with many...

If QR codes live up to their potential, they may be the fastest way of connecting with customers

Use QR codes to build a first to third screen advantage with #CTV #OTT #Streaming campaigns. It was once said the fastest way to get from...

Holy Roku Batman!

The original Robin uttered the phrase “holy…” 378 times over 120 episodes of the Original TV Batman series. Believe it or not that series...

The documentation of the document was well documented- Doug Heffernan

One of the first lessons I received in sales was to speak & think like the customer. This was not a sales trick, it is simply a way of...

Overcome weakness with your strengths, turn your competitive weakness into your greatest power.

Use all of your tools just like Tom Brady, You don't have to be the fastest to be the best. I remember watching Watch Tom Brady 5.28...

7 simple thoughts for the last week of July

1. The reason most people fail is that they give up what they want most for what they want now. 2. Common sense is like money and...

Olympics fun, the way only Jerry Seinfeld can describe them.

Someone shared this so I am resharing it. If you have 5 minutes I hope this laugh and a smile will recharge your day

It takes 10,000 hours of intensive practice to master complex skills. I am 9360 hours in on CTV.

Malcolm Gladwell wrote a great book called Outliers. In the book, he stated it takes 10,000 hours to master complex skills. I will bet...

CTV | OTT growth has been phenomenal. There are many conflicting numbers. Who do I believe?

According to Statista and The Lichtman Research Group, 82% of U. S. homes have at least 1 Connected TV Device. Without question, the...

2021 Emmy's ruled by Streaming

It is not surprising that streaming shows reign supreme over broadcast and cable. This has been the trend for a few years. In 2021 7 of...

CTV, Streaming, OTT, an absolute disrupter to the media ecosystem. Cable penetration 2021 at 56%

https://pewrsr.ch/3iaeU4S Do a quick Google search for Cable & Satellite Penetration in the U.S. and you will see many different numbers....

Quibi content on Roku reaches more viewers in 2 weeks than it reached in eight months on Quibi

And Roku only released 30 of 75 shows so viewers can look forward to an additional 45 shows on Roku Originals. Quibi content was good and...

FAST -free ad-supported streaming TV moving almost as fast as Virgin Galactic

Years ago, I heard a song from Kenny Chesney “Don’t Blink” I liked it then, and I like it more now. It's about how quickly life changes,...

Positive improvements we can all work on going into the weekend. Here is a cheat sheet :)

As always thank you for sharing Sam. I added 2 1&8 Included the author's name. 1.Failure really is just success in progress. If you’d...

If you want to change the world...

This is not my video. it is from YouTube, I found it on Linkedin, I have nothing to do with it and I get 0 benefits other than to share...

Lightning strikes, wife screams, dog #1 in the closet #2 in the bathroom, computer modem dies...

After a quick check to make sure everyone is okay, I kick in our redundancy plan. If you are working from home a redundancy plan is a...

Make waves, challenge the traditional, change beliefs, shatter boundaries...I want to be a disrupter

I have posted a few times about being a disrupter. I want to be a disrupter and after a year like 2020 when "that is the way we have...

BMO Capital forecasts CTV Ad Investment to grow at 23% through 2030

Full article https://bit.ly/36c1OyF CTV is and will continue to be a disrupter. It has already impacted TV and budgets and will continue....

Apple’s change to Identifier For advertisement (IDFA) less opt-out than thought

Consumers opting out of targeted ads “Adpocalyse,” may not be as bad as feared. full article from media post here https://bit.ly/3gTaeRl...

Quibi Content finally having success on Big Screens- now rebranded as Roku Originals

A record number of accounts streamed The Roku Channel. This happened within 2 weeks of The Roku Channel launching Roku Originals. The...

Thoughts shared by Sam. I added a few from famous people, like Thomas Jefferson,

and some quotes from people unknown to me (this does not mean they are unknown people). I hope they inspire you the way they motivate me....

“You can’t wait until life isn’t hard anymore before you decide to be happy,”- Jane Marczewski

You are the voice we all need to hear this year- Terry Crews Every day I look for inspiration. I often find it in strange places. When I...

I am happiest when I have nothing to do. That does not mean I do nothing.

I am happiest when I have nothing to do. That does not mean I do nothing. This is not even my line. A few years ago, I was at a...

Great Ad for Cloos Eyewear, if you watched Tom Brady toss the Lombardi Trophy from boat to boat

If you live in the Tampa Bay Area & watched the Tampa Bay Buccaneers Super Bowl Championship boat parade, this is a great ad for...

Before you write your next ad, film your next scene, commit to your next cause,

take time to think about what consumers want. Here is a roadmap to success from Marketing Charts Give me product information Provide...

Largest US companies started small, by only a few people, with a vision for greatness, less than 46

It is hard to believe, and very cool, that most of the largest companies in the world and all of the largest companies in the US happened...

Cord Cutting continuing to have a massive impact on the way we watch our favorite shows

It is also causing a monumental shift in the way large media companies run their business. Gargantuan media companies including NBC, CBS,...

Always learning, consistently sharing, becoming better by the day.

I have a friend who has sharing bits of wisdom for years. These tidbits are typically not in his own words but borrowed from others. I...

Jim Cramer, completely honest about what he thought of the AT&T Time Warner merger

It appears he was too exasperated to say anything about the Warner Media Discovery merger. At least it was a bit entertaining and...

Affirmation of thought, mindset, and success. May this post lead you to great outcomes-SISU

On 5/12 I posted an article about the importance of being prompt. This is a follow-up or addition. Link to 5/12 post...

The early bird gets the worm- Starting something early maximizes potential outcomes.

This is Not a fishing story unless you're fishing for new clients Without Question being first improves the chances of success in today’s...

Many people see 7 as a lucky number. 8 is powerful also.

It can be interpreted as a new beginning, prosperity, success... I really don't get too caught up in numbers. I hope whatever number you...

According to the Pew Research Center, Traditional Cable and Satellite now are at 56%

It is not a secret the percentage of adults that subscribe to Traditional Cable or Satellite has been falling for years. According to the...

72% of U.S Brand Marketers & Agencies say CTV more effective than linear TV

According to an article in Media Post brands and agencies now say CTV more effective than linear TV. The study was conducted Dec 020,...

We invest 10-15 hours a week learning so we can help my clients achieve the best CTV has to deliver

How do you catch lightning in a bottle? The truth is you can't, it is just moving too fast. How do you know all there is to know in the...

CTV & OTT close, but not the same thing

CTV– A Television that is connected to the Internet through its built-in Smart TV interface or a plug-in device | stick like a Roku, Fire...

We have all the light we need. We just need to shine it on the right things.

Sam is always sharing and always caring. I am just paying his wisdom forward. 1. Time doesn’t change things. We change things in time....

As consumers seek lower-cost & better ad-supported premium streaming consumers are willing

to divulge some information. It is the value exchange of digital. Valassis survey says 68% of consumers are willing to “share data” to...

Advertisers and Viewers have new options.

Here is a good article The Boston Globe on Streaming | CTV https://bit.ly/31TtTbH I post and promote CTV 3-4 times a week. It is my...

Ad spend shifting from linear TV to Streaming

In an ad week article Article https://bit.ly/3wlshFu According to Magna, a shift is underway. Households now spend 29% of their time...

Influence best prospects, in optimal trade areas, with little waste. It really is simple Media Math

No marketer or advertiser has unlimited budgets. Even the largest advertising budgets try to run as efficiently as possible. I call it...

Ultimately, the quid pro quo of the internet- you must give to get- will persist.

Advertising is a major economic engine of the internet. It is well known that consumers receive free content in exchange for giving...

Consumer Spending Shifted in 2020 Due To Covid. What It Look Like In 2021

Here is a great article from Offers.com . A friend shared it and now I share it with all ConnectADtv visitors. Funny where we find...

More than 1 Billion streamed, 2021 March Madness most streamed ever. 68% of impressions on CTV.

Great article in Media Post https://bit.ly/31btTne More than 1 billion minutes were streamed across 32 games in just two days. 68% of...

My friend is a collector of knowledge and he's happy to share with the world.

Hopefully, these seven thoughts make your day better 1. We are the product of our thoughts. What we think we become. 2. If we can’t...

TV better than ever. CTV empowers marketers to purchase audiences rather than programs.

Full article from Variety https://bit.ly/3bScohS TV also has flat-out changed thanks to content, distribution, addressability, and...

While everyone is gushing over the Oprah, Harry & Meghan interview, look a little Closer.

When linear TV boasts of a 3.6 A 25-54 and a 2.6 A 18-49 it is nothing to celebrate. I have read many headlines, tweets, and Google...

There are more media outlets than ever before. Are newsrooms growing or shrinking?

When looking at newsroom jobs from, broadcast, cable, radio, newspaper, and digital natives, newsroom employees from 2008 to 2019 have...

Streaming wars Many of these services are less than 2 years new

Chart from Axios full article here https://bit.ly/389ZOZ0 Paramount+, Disney+, Discovery+, NBCUniversal's Peacock, AT&T's HBO Max, and...

Love your work, appreciate your coworkers & suppliers, treasure your clients, always do your best

Improve every day, be transparent, let client goals and integrity be your true north. The rest will take care of itself. A special thank...

Linking features & benefits, and why the Brady | Gronkowski commercial was banned from Super Bowl LV

Super Bowl 2021 had many great commercials, some were OK, and some were duds. Searching online for best | worst commercials of Super Bowl...

Super Bowl LV 1 Billion Streaming Minutes. Plenty of hits and misses.

Super Bowl was full of hits and misses. We could start with the ferocious hits the Bucs defense was putting on the Kansas City Chiefs. I...

Looks like there are two new Champions. The Tampa Bay Bucs and Video Streaming.

8 out of 10 US adults stream video regularly. While traditional TV & Cable viewers are declining, streaming continues explosive growth....

Here are this weeks lucky 7

1. One small breeze does not a hurricane make. 2. The day’s resolutions are more important than the year’s. 3. Obstacles are what we see...

Stanley Cup, World Series, 1st hometown Super Bowl. Now headquarters for Suzuki Marine

There is no doubt Tampa is on a roll, business as well as sports. Suzuki Marine USA just chose Tampa for its new headquarters. “Tampa is...

Budweiser sidelined in Big Game, 1st time in 37 years. Donating AD dollars to COVID awareness

Super Bowl 55 will be missing some familiar faces, Budweiser, Coke, Pepsi, Hyundai, but it looks like AD revenue will be just fine....

61% of adults use online services to watch TV & Movies 2nd only to checking the Weather (Feb 2020)

61% of adults use online services to watch TV and Movies 2nd only to checking the Weather. since February 2020 #1 Weather 62% #2 Watch TV...

Peacock trying to soar, it's taking off but viewers are opting for the ad-supported free version

According to an article in Variety https://bit.ly/39sjqZn 2% of U.S. Adults subscribe to the paid Peacock tier and 10% subscribe to the...

Sunday's big game is missing some perennial big-name advertisers.

Hyundai, my favorite ad from last year’s big game Smaht Pahk https://youtu.be/X0hPr-Mi3_w Pepsi, Coke, and Budweiser will all sit this...

Have no fear. The end of cookies will not be the end of audience targeting

A large part of the internet economy is funded by advertisers. It is the fair exchange between consumers and media companies. The...

Crazy to think that just as I reach my prime purchasing years, Age and Gender marketers forget me

With video viewership up dramatically, traditional networks continue to hemorrhaging. It is not all bad news. Streaming has skyrocketed...

It is just the beginning of 2021 and its already busy in the CTV | OTT Space

Roku and Fire TV are both over 50 Million active monthly users. That is easy math for me, 100 Million active monthly users. Entertainment...

Hypergrowth for CTV in 2020. What will 2021 Bring?

I post to share knowledge. Spelling, grammar, and punctuation are not my strong suit. Sometimes I get lucky and find an article that...

Learn how to play Chess like the Queen.

Here is something very cool. The Queen's Gambit one of Netflix's 2020 most watch shows may also become one of your favorite games. At ...

USA Today Shipping Jobs to India?

USA Today and 250 other publications owned by Gannett shipping jobs to India. Some workers will be tasked with training their...

Fox-owned Tubi revenues double in 2020. Could surpass Fox broadcast network revenue in 2-3 years

AD Revenue on Tubi has doubled since Fox purchased Tubi in March 2020 for $440 Million. Ad sales are on pace to surpass the company’s...

CTV | OTT | Streaming has come a long way in a short time. We are in a streaming first world

We are in a demos +, streaming first world, need more proof. In addition to Warner Bros. releasing all 2021 movies on streaming, HBO Max,...