At this point in time, the growth of streaming is undeniable.
Peacock, HBO MAX, Paramount+, Netflix, Disney+, all have Ad-Supported options.
Some research companies indicate that #CTV #Streaming #OTT share of viewing has already surpassed cable and broadcast. That is likely true if not now then soon. With the velocity of growth that streaming is experiencing it is hard to nail down true numbers. Whatever the case, eventually, most movies TV shows & entertainment will be streamed.
Major broadcasters and movie groups have all jumped in with a streaming first focus this graphic says it all.
CTV | Streaming | OTT always getting better for local advertisers, marketers and viewers
