Still Growing, 87% of U.S. Households have 1 or more CTV devices
87% of US households have one or more internet-connected TV (CTV) devices.
46% of U.S. adults watch CTV daily
62% of adults 18-34 watch daily
54% of adults 35-54 watch daily
24% of adults 55+ watch daily
Source June 2022 Leichtman Research Group
Smart TV penetration is growing, 71% of U.S. households have at least one Smart TV.
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