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  • Writer's pictureRobert Eckelman

Still Growing, 87% of U.S. Households have 1 or more CTV devices

87% of US households have one or more internet-connected TV (CTV) devices.

46% of U.S. adults watch CTV daily

62% of adults 18-34 watch daily

54% of adults 35-54 watch daily

24% of adults 55+ watch daily

Source June 2022 Leichtman Research Group

Smart TV penetration is growing, 71% of U.S. households have at least one Smart TV.

#CTV #streaming #OTT always getting better for viewers and advertisers

Full article here


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