Peloton has seen its stock go from a high of $160+ to $38.25 as I write this on 12/10/21. I am not a stock guy nor am I a valuating Peloton. I know a few people who have one and they love it.
It is certainly clear that Peloton benefited from the COVID lockdown. When you're locked out of your gym Peloton was/is a great way to get your exercise.
When you are a growing brand attention is great, but be careful what you wish for. Apparently one of the main characters of the Sex And The City sequel didn't fare well after a hard Peloton workout .
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