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March 29, 2023

First football, then baseball, Olympics also. So much for news & sports only on broadcast

Amazon Prime Will Stream 20 MLB Games This Year. Full article here https://www.fiercevideo.com/video/amazon-will-stream-20-yankees-games-...

March 27, 2023

Another domino may be falling in the traditional broadcast & cable Business. Cut that cord!

I read this story the other day from cord cutters news http://bit.ly/3ntWT7K "If you still have Comcast’s cheap SD TV package, you may be...

March 24, 2023

More Nielsen nonsense this time they are somewhat transparent

I have never been a fan of Nielsen. They charge clients huge sums of money for a product with a margin of error that would be...

March 23, 2023

Is Google Bard a challenge to Chat GPT?

I really enjoy using AI. I was amazed by ChatGPT, Google has just launched Bard. It is Googles version of an AI engine similar to...

March 23, 2023

Personal growth and development. Boost creativity and critical thinking

1. Financial success enables generosity or greed. Generosity is better. 2. It's what we think we know that keeps us from learning. 3. ...

March 22, 2023

This is not a post in support of or in opposition to Elon Musk. This is simply a question.

Did Elon Musk usher in a new version of company rightsizing? Picture and link to an article here that spiked my curiosity...

March 8, 2023

Baba Yaga-Looking forward to John Wick 4- Commercials included.

Love the John Wick series. Now that John Wick 4 is coming out, I will have to rewatch John Wick 1, 2, &3 on Peacock, complete with...

March 8, 2023

Feeling nostalgic & proud today. This is the first post made when I opened ConnectADtv in 2018

While my competitors focus on me I will focus on you and your business needs. This along with service, transparency, inventory quality,...

March 2, 2023

Cable created opening for streaming by turning loyal customer into antagonists & streaming advocates

I have long held the belief that customers switch companies due to poor customer service or amazing quality and technology that will...

March 1, 2023

Definition of TV has changed. It's still the most powerful way for advertisers to reach & influence

The headlines are not made up. CTV is the new TV and at some point in time may become the only TV. #CTV | #Streaming | #OTT shifts power...

February 21, 2023

Ad budgets for CTV set to grow by 14.4% in 2023

I am not a weatherman but I can give you the 2023 forecast for traditional broadcast and cable. Cloudy, unstable, and stormy. The 2023...

February 21, 2023

Ad Budgets for 2023 set to slow. Ad budgets for CTV set to grow by 14.4%

The change in advertising investment is following the change in viewership. In the back half of 2022 U.S. streaming surpassed cable for...

February 17, 2023

I watch very little live TV but when I do sometimes I am surprised.

Last night 2/16/23 while watching live TV I was completely surprised, in a fantastic way. After watching the clip below I went to sleep...

February 14, 2023

As cable subscriptions drop so does the Bally Sports Network

As cable subscriptions drop so do regional sports networks. This is a follow-up to a post on 2/8, Is the Bally Sports Network relevant,...

February 13, 2023

CTV, Streaming, OTT always getting better for advertisers and viewers.

Here we go, another FAST- (Free Ad-Supported Streaming TV) oh yeah :). Some popular examples of FAST services include Roku Channell,...

February 7, 2023

Is the Bally Sports Network relevant, is it set for extinction? Have you ever heard of Bally +

I don't subscribe to Bally +, for those of you who don't know what it is it is the Regional Sports Network standalone streaming sports...

January 24, 2023

Advertising budgets follow the eyeballs. Ad budgets move slower than viewers.

Advertising dollars follow the eyeballs. While this is true ad dollars tend to move much slower than viewers. I sold cable advertising...

January 20, 2023

If you're advertising & marketing are sensational & but your response time is slow & unprofessional

You have essentially wasted your money. This happens fairly often and unfortunately, owners of businesses are sometimes not aware of it....

January 18, 2023

Traditional Cable/Pay TV penetration falls to lowest level since 1993. Could fall to 42% by 2026

Contradictory to what some prognosticators have said Cord Cutting has not slowed. In Q3 2022 it accelerated. In Q3 2022 traditional...

January 16, 2023

According to Pixalate 94% of U.S. households reachable through CTV

September 30, 2022 According to Pixalate, 94% of U.S. households are reachable through CTV ads. CTV Increases Reach 94% reach 2022 86% in...

January 2, 2023

As we move through life our goals aspirations & desires change. Simplified goals for 2023

I have not been one to make New Year's resolutions but I have always made New Year's goals. We have all heard resolutions are meant to be...

December 27, 2022

It's almost 2023 and somehow Linear TV (traditional TV), CTV, & OTT are still being confused.

Hopefully, I can clear this up with a real-world example of how I watched the World Cup on Traditional TV, CTV, and OTT 1, I watched The...

December 21, 2022

The IAB reveals that CTV is the channel with the biggest projected ad spend growth in 2023

Full article from MarketingCharts here https://bit.ly/3YRZIxY #CTV #Streaming #OTT always getting better for local advertisers and viewers

December 20, 2022

Once Netflix committed to ad-supported streaming they moved fast, perhaps too fast

Netflix is now giving back money to advertisers after missing their viewership targets. I don't find it surprising for 3 reasons. 1st...

December 16, 2022

Winner of Survivor 43 donates 100% of his $1 Million winnings to the Veterans in Need Foundation

Survivor started on CBS. In May of 2000, I became an immediate fan. Survivor became one of the few programs that was mandatory family...

December 14, 2022

Altruism- helping others even at a risk or cost to ourselves.

Bike MS 2023 is taking place March 18-March 19 at Championsgate, FL. Bike MS raises funds for the more than 1 million Americans (Approx 1...

December 13, 2022

Have television stations lost their leverage on charging cable companies retransmission fees?

Retransmission fees are the fees that local broadcast stations charge cable & satellite companies to show their programming. This is a...

December 9, 2022

Zoom may be more efficient but in-person meetings are more effective. You choose

There are many articles on LinkedIn that discuss the topic of working from home. A generalized summary of many articles that I have read...

November 30, 2022

Advertisers can't say whatever they want, There is a federal truth in advertising law

Advertisers can't say whatever they want, There is a federal truth in advertising law. I don't doubt that the Google Pixel phone is...

November 28, 2022

Like the godfather says, make them an offer they can't refuse

Here's a great offer, one that if I didn't already subscribe, I would not be able to pass up. Peacock 99 cents per month. FANtastic #CTV...

November 28, 2022

Advertising-historically moved slowly is shifting quickly away from linear TV & digital into CTV

Like a Stampede advertisers and marketers are moving to #CTV #Streaming #OTT. I have been saying it for years it's TV only better. The...

November 21, 2022

Pandemic was the tipping point for CTV. Consumer adoption/HH reach zoomed 59% Q1 2020 to 94% Q3 2022

The growth of CTV |Streaming | OTT has been astronomical. It is hard to pin down the exact penetration number. I do look at many...

November 19, 2022

Live, love, and laugh. I do try to find something to laugh about every day

This is an oddball post from me. On my site typically I am all business, but I just saw this laughed and just had to share. If you watch...

November 15, 2022

#Streaming #CTV #OTT continues to rise while Cable & Satellite sink

vMVPDs (virtual cable companies) added 900,000 subscribers Q3 2022. Q3 2022 was the 3rd best quarterly net adds ever. According to the...

November 15, 2022

Just returned from days in Vegas. Not a good gambler, here's a safe bet Streaming |CTV is the future

Streaming | CTV | OTT has changed how millions of Americans watch TV. It has also changed the way advertisers and marketers buy TV. To...

November 8, 2022

I don't make partisan political posts there's too much noise, disagreement & it's private

I keep my political thoughts private. Everyone typically has a reason for feeling the way they feel and I am no one to judge. This may...

November 8, 2022

Gems of wisdom, proverbs for most any situation. Thank you sam for sharing

Sam shares sentences of wisdom every week, unfortunately, I don't post them weekly. Here are a few highlights from the last several...

November 3, 2022

Tom Brady may be having a tough time on the field but off the field, he is a superstar.

Living in Tampa I am a big fan of Tom Brady. It's more than just football, I watch what he does with marketing. Tom or Tom and his...

November 2, 2022

I am not Peacocking- September was a great month for Streaming| CTV | OTT

I am not peacocking here because I have never been a fan of Nielsen. When I look at the Lumascape I look for as many credible sources as...

October 28, 2022

Happy customers are your equity/advocates. Unhappy customers echo, they are your social outreach

What is killing customer service & loyalty, is it COVID, chatbots, companies, open positions, minimum wage, inflation, or entitlement… it...

October 27, 2022

Looking forward to the return of Frasier. It's skipping broadcast & going to streaming- Paramount +

I have never been one to cling to the past or be overly nostalgic. That said, I do love some of the old TV shows and have gone back and...

October 20, 2022

NBC already announced the possibility of cutting 1 hour of prime. Will CBS & ABC follow?

Full Frasier article here. The picture above is from this article. https://www.smoothradio.com/news/entertainment/frasier-reboot-cast-plo...

October 18, 2022

“A friend should always underestimate your virtues & an enemy overestimate your faults” Don Corleone

I am a heavy streamer. I subscribe to 7 streaming services (all ad-supported) and also use FASTS (free ad-supported streaming TV...

October 17, 2022

Buy the value, not the price. In the end price buyers often wind up paying more

I have posted about this before, certainly, I did not invent this saying and you have probably heard this saying many times. I am posting...

October 14, 2022

Introducing the new era of ad-supported CTV | Streaming | OTT

At this point in time, the growth of streaming is undeniable. Peacock, HBO MAX, Paramount+, Netflix, Disney+, all have Ad-Supported...

October 7, 2022

Binge John Wick 1, 2, & 3 free on Roku. The Baba Yaga- "How Good To See You Again So Soon, Mr. Wick

Big fan of the action series John Wick. I have all chapters 1-3, and now it seems like I will watch them again and they are streaming for...

September 20, 2022

Latest headlines-Bosses winning the return to office battle, employers get tougher on RTO...

Return to office hits pandemic high. I find the articles a bit fascinating and polarizing. I can fully admit that I would not have...

September 19, 2022

CTV | Streaming | OTT, It just keeps getting better for local advertisers and viewers

I am a heavy streamer, It is my business and I love consuming videos from all genres (except horror). I subscribe to 7 different...

September 13, 2022

This post will get less attention than the 9/12/22Emmys, but not that much less…

It just seems like networks continue to promote their own funeral. On July 14th I posted about award shows on broadcast TV. In a few...

September 2, 2022

Netflix looking to net sky-high CPMs without measurement & audience segmentation that is standard

Netflix gave notice to the media community. We are here and ready, but it is going to cost you. Netflix may start sooner than expected....

September 1, 2022

NBC moving shows, potentially pulling an hour of prime, future-proofing their business

by moving viewers through the innovation diffusion curve In the past, I have made a few posts about the innovation diffusion curve. It is...

August 31, 2022

Disney, NBCU, CBS...streaming first. This is pure Diffusion of Innovation at work.

Graphic 1 https://bit.ly/3R6vnXW Graphic 2 https://bit.ly/3QfAzI5 graphic 3 https://bit.ly/3KwWzN8 I made a post about NBC considering...

August 30, 2022

NBC's plan to cut 1 hour of prime is preliminary but it does have a sense of inevitability

Good article from MediaPost and Adam Buckman on the preliminary plans of NBC cutting back an hour of prime. Here is some text directly...

August 29, 2022

NBC may cut an hour of Primetime. A win for network & local stations, but a loss for broadcast

NBC considers cutting 1 hour of Primetime, giving the 10PM hour back to affiliates. Likely not a bad thought for the network or local...

August 25, 2022

Peleton to Amazon- this is the first time Peloton has sold products outside of their own site

Peloton- Another casualty of COVID or is opening to Amazona a smart business move. Time will tell, I do think the Peloton brand has lost...

August 22, 2022

Streaming topples cable as the most popular way US Households watch television maybe...

The growth of #CTV #Streaming #OTT at this point in time cannot be questioned. Within the next decade (or sooner), most content will be...

August 12, 2022

Like the Beanstalk CTV keeps growing, no water needed.

CTV AD Investment is forecasted to double between 2021 and 2025. #CTV #Streaming #OTT provides marketers and viewers with ample benefits....

August 12, 2022

By the end of 2023, less than 50% of US households will have a traditional pay TV subscription.

Currently, 87% of US households have 1+ connected tv devices. That is a stark Contrast. CTV | Streaming | OTT is growing so fast that it...

August 10, 2022

CTV | Streaming continuing to get better for viewers, advertisers and marketers,

as of today 8/10/22 for shareholders of The Trade Desk stock. I certainly don't know where stock prices are going for TDD or any stock....

August 8, 2022

The benefit or disadvantage of working from home depends on what point you're at in your career.

Malcolm Gladwell, one of my favorite authors, has an interesting viewpoint on working from home. In summary, he just says, stop working...

July 27, 2022

It is taking a long time for this cookie to crumble. This makes me a happy cookie monster

Google's plan to kill the cookie is delayed again. It appears the demise of cookies will not happen until Q3 or Q4 of 2024. I am one...

July 27, 2022

This reversal is faster than the shut down of CNN+. This is an update to the update Hulu’s position

on Political advertising It appears that Hulu's position on political advertising may have changed...maybe a Disney representative told...

July 27, 2022

Hulu making headlines is nothing new these days, Streaming | CTV | OTT gets a lot of ink...

This ink may not be what you think. It did surprise me. This is Not a political post This is about Hulu and how they are handling...

July 26, 2022

I could be streaming #1 fan, but NFL+ seems like a Hail Mary Pass

The NFL is launching NFL + A #Streaming -convoluted #CTV #OTT mobile a service that costs $4.99 a month Or $39 for the year. The price...

July 25, 2022

I have been on a news cleanse, but these headlines are too good to ignore

Studies have shown that the ratio of bad news to good news is about 17:1. That equates to 95% of news is negative. The last time I...

July 11, 2022

Deal with the faults of others as gently as your own. 1 from me 10 from Sam

It has been a while since I have posted wise words from Sam. here are the top ten that I have collected over the last few weeks. Hope you...

July 8, 2022

Still Growing, 87% of U.S. Households have 1 or more CTV devices

87% of US households have one or more internet-connected TV (CTV) devices. 46% of U.S. adults watch CTV daily 62% of adults 18-34 watch...

July 7, 2022

26% of the U.S. Trusts the media. That is lower than any other country in the world.

People have their own worldview and they just may want their daily news to fit ideology, mindset, value-system. The US has the lowest...

June 27, 2022

What is a social influencer? Where do they influence?

What is a social influencer? Nielsen’s definition of an influencer: “a social media users with over 1,000 followers/subscribers...

June 20, 2022

What gives some the ability to face adversity, to go beyond their physical & mental ability? SISU

What gives some the ability to face challenges & adversity head-on and overcome them. What enables some to decide on a course of action...

June 16, 2022

Arnold on winning. Give it everything that you have.

Great video for motivation

June 16, 2022

Broadcast audiences have plummeted faster than ad spending. Leading to higher CPM's lower reach

Full article here https://bit.ly/3NXtZWb The chief factor in increased CPM on traditional broadcast and cable is simple. The equation,...

June 15, 2022

Luck is gone but the lessons she taught me are here to stay. This is a business post.

On Monday I lost Luck, my dog of almost 15 years. Although it was gut-wrenching and she took a bit of my heart with her, this is not a...

June 6, 2022

What does the way you drive reveal about your personality?

last weekend while driving I was cut off. I was at a light, both lanes turned left. The light was red, so I was stopped. A driver passed...

May 31, 2022

What is easy to do is easier not to do. What things have you done in the past

that made you successful that you are not doing today? Read the graphic as quickly as you can. Do it again, but this time don't read the...

May 25, 2022

Purchase intent, lifestyle, Interests, Income, and education, way better than targeting age & gender

Full Marketing Charts article here https://bit.ly/3PM4Wqy I recently posted that there are better ways to target an audience than age and...

May 3, 2022

It is getting Sharky but you don't have to be one to swim with them.

While I have always liked the book Swim with the Sharks, I have never been one in my business or personal life. The book tends to focus...

April 29, 2022

Nostradamus was well known for wild predictions, not even he would have predicted the growth of CTV

> 85% of US HH now have at least one CTV Subscription > Free A-Supported streaming TV (FAST) Are growing like a beanstalk several have...

April 27, 2022

Ads on Netflix-49% of subscribers unlikely to change 32% likely to change 20% not sure

What will subscribers to Netflix do if Netflix offers an Ad-Supported Tier? This is an older chart July, 2019. It would be interesting to...

April 20, 2022

Can it be true? Times have changed, Streaming is dominant, Netflix considering ad-supported option.

Extra, Extra, read all about it! That saying really doesn't exist anymore, times have changed and so may Netflix. Reed Hastings the CEO...

April 8, 2022

Put the work in and see your purpose is bigger than your excuses.

We all find motivation in different places. We are all in different places in our lives. Regardless of where you are in your professional...

April 1, 2022

Stoke your internal fire of success. Great video you may want to share

All you have is all you need...run after your dreams... conquer your giant. I am sharing one of my favorite videos & stories. I have...

March 30, 2022

2022 Oscars is not a hit, this is not a reference to the slap.

I did not watch the Oscars, I don't really care for the award shows that were once tent pole events. Judging by the ratings of these...

March 22, 2022

Uplifting Video- I don't know much about Jim Carrey, I have read he struggles from depression.

This video is certainly quite uplifting. Need a lift? Click play, It is a great way to invest 10 minutes

March 22, 2022

Transform your To-Do List into your To-Done List.

To-Do lists are OK for the small things in life, who to call, what to show up for, pick up the dry cleaning… For the larger things in...

March 21, 2022

It's not what people say it's what they do, the majority of streamers opt for Ad-Supported streaming

Survey says 49% of adults choose ad-supported streaming over a more expensive ad-free option. Only 22% are willing to pay for ad-free...

March 16, 2022

Free Falling, not the Tom Petty song, Traditional Cable Subs to fall to less than 50% by 2023.

less than half of US households will have a traditional Cable by the end of 2023. In the last 6 years, Cable lost more than 50 million...

March 15, 2022

24 hours in a day. Have you ever noticed some people get more done & are happy doing it?

We all have the same 24 hours in a day. Have you ever noticed that some people are more efficient with time? They seem to get more done...

March 3, 2022

T Minus 2 and counting. Team Romp To Cure MS takes off on the MS 150 on 3/5 this Saturday

About 1,000,000 Americans have MS. My math, that means 1 in about 330 people. Over the last few decades MS has been on the Increase I am...

March 2, 2022

Altruism- helping others even at personal risk. MS 150 this weekend 3/4 & 3/5 Donate Here

In life the more you give the more you will get. My friend Brad Romp is truly altruistic. This weekend 3/4 -3/5 he is riding in the MS...

February 28, 2022

What I hear I forget, what I see I remember, what I do I understand

Combining Sound, Sight, Demonstration, better than any other media, This is why content creators favor video

February 26, 2022

Small size delivers Big advantages. We are nimble, resourceful, tactical, and accountable...

We only have one boss and it is not corporate, it is our clients. Partner with the brilliance of a small company to gain the full...

February 23, 2022

Once the horse has left the barn they often find greener pastures.

This is a follow-up post to Spectrum increasing my high-speed Internet rate by 122% over three years from $45 to $100....

February 19, 2022

High-Speed Internet price increase 122% in 3 years from $45 to $100. Goodbye Spectrum.

If Spectrum cable cared about customer loyalty, retention, or cord-cutting you wouldn't know it from the 122% price increase in my...

February 17, 2022

When you commit to your authentic Why your What’s become clear.

With clarity, the hard things in life become harder not to do. I have worked for companies and been to several meetings/workshops where...

February 9, 2022

Viewership & Advertising down 2022 Olympics. There are different points of view for the drop.

There are different points of view on the Winter Olympics 2022. Olympics are & will continue to be some of the highest-profile viewing on...

February 7, 2022

49% of viewers say streaming (CTV | OTT) has replaced traditional TV

Just like Alexander Graham Bell's quote “When one door closes, another opens" there is a changing of the guard between Broadcast, Cable,...

February 3, 2022

Make Every Excuse To Succeed

I started today off like most mornings. Up early, Wim Hof Breathing, rolling through a list of people (by name) & things that I am lucky...

January 27, 2022

Wise words, Sam's greatest hits

Caring and sharing thoughts and ideas that Sam has collected over the years. I added the first one. Every time Sam shares, I find a...

January 24, 2022

When your will to win is stronger than your will to quit, amazing things happen.

Even If you don’t play football or are not a fan, there is a lesson and an opportunity for us all to achieve our personal best. In 2022...