The IAB reveals that CTV is the channel with the biggest projected ad spend growth in 2023Robert EckelmanDec 21, 20221 min readThe IAB reveals that CTV is the channel with the biggest projected ad spend growth in 2023Full article from MarketingCharts here https://bit.ly/3YRZIxY #CTV #Streaming #OTT always getting better for local advertisers and viewers
The Chef’s Mindset in CTV Advertising. If you wouldn’t eat the dish without knowing what’s in it, why would your clients?
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