The IAB reveals that CTV is the channel with the biggest projected ad spend growth in 2023
Full article from MarketingCharts here
#CTV #Streaming #OTT always getting better for local advertisers and viewers
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See AllI cut the cord long ago. I really don't know if I should say I cut the cord or the cable company cut the cord for me. They literally forced me to make the decision. They raised my high-speed Internet
According to Com Score Connected TV hours watched jumped 21% from May 2022 to May 2023. https://bit.ly/47QMhTp Non Ad-Supported CTV is still growing but has slowed to 9%. I think that is due to consol
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