According to
Roku 94% of US households are reachable by CTV
Statista 92% of US households are reachable by CTV
Lichtman Research Group 88% of US households are reachable by CTV
This compares to
82% in 2021
74% in 2018
44% in 2013
Source LRG 6/2/23
At this point in time, the exact percentage does not matter as much as the growth over the last 5 years and the fact that CTV is well past reaching critical mass. More people have access to CTV than they do cable and CTV is now almost on par with broadcast. It is still early there is much more opportunity ahead.
#CTV #OTT #Streaming Always getting better for advertisers, marketers, and viewers.
