10/1/23 Sunday Night NFL streaming audience up by 42%. That was Swift
- Robert Eckelman
- Oct 3, 2023
- 1 min read

By that was swift I meant Taylor Swift.
According to the article in MediaPost, it was the largest streaming audience ever for a Sunday night regular season NFL game. Streaming viewing was up 42% from 9/24/23
Full article here
https://bit.ly/3RKC31c
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