Advertising-historically moved slowly is shifting quickly away from linear TV & digital into CTV
The above video is from 2018 and CTV | Streaming has only grown & improved. How has cable and broadcast performed over that same 5-year time span?
All you have to do is look at the ratings and subscriptions. If a broadcast TV show does a 2.5, or Newscast does a 1.5 demo rating it is a Hit. Cable has lost 20-30 Million subscribers (depending on the source).
Your choice, your move, advertising revenue and advertisers generally follow the eyeballs.
Link to article http://bit.ly/3VfOXmJ
The benefit of CTV, not only are the eyeballs moving there but CTV combines the impact of TV with the precision and measurement of digital.
CTV | Streaming |OTT always getting better for viewers and local advertisers.