top of page
  • Robert Eckelman

Advertising-historically moved slowly is shifting quickly away from linear TV & digital into CTV


Like a Stampede advertisers and marketers are moving to #CTV #Streaming #OTT. I have been saying it for years it's TV only better.


The above video is from 2018 and CTV | Streaming has only grown & improved. How has cable and broadcast performed over that same 5-year time span?


All you have to do is look at the ratings and subscriptions. If a broadcast TV show does a 2.5, or Newscast does a 1.5 demo rating it is a Hit. Cable has lost 20-30 Million subscribers (depending on the source).


Your choice, your move, advertising revenue and advertisers generally follow the eyeballs.

Link to article http://bit.ly/3VfOXmJ


The benefit of CTV, not only are the eyeballs moving there but CTV combines the impact of TV with the precision and measurement of digital.


CTV | Streaming |OTT always getting better for viewers and local advertisers.


bottom of page