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  • Writer's pictureRobert Eckelman

Cable created opening for streaming by turning loyal customer into antagonists & streaming advocates


Question for CHAT GPT- Do people love their cable companies?
Question for CHAT GPT- Do people love their cable companies?

I have long held the belief that customers switch companies due to poor customer service or amazing quality and technology that will benefit far beyond the current provider. I operate my CTV business this way. Customer service is prioritized as #1, a close #2 is bringing in new technology, content partners, and ad-serving options.


When streaming first started neither service nor superior technology was on the table. I was just so sick of the cable company that I jumped. I was an early adopter and it did take effort. Stream was not easy as it is now. Smart TVs were new, Streaming boxes were a bit complicated, and content was limited. I cut the cable programming cord in 2016 and have never looked back. I 100% embraced Streaming | CTV. This was not just a personal shift it soon became a career shift. Once I realized the power of combining video and digital technology, I left my job as a general sales manager at a broadcast television station and started a CTV company.


Cable creating the opening for streaming was only my theory so I did what any geeky person would do, I put it into ChatGPT. Here are the exact searches and here's what the outcome was


Question- Did the cable company's poor service and high prices open the door to streaming?


Answer- Yes, the poor service and high prices offered by traditional cable companies did open the door to the rise of streaming services. Traditional cable companies have long been criticized for their inflexibility, lack of personalization, and high prices. In contrast, streaming services like Netflix, Hulu, and Amazon Prime Video offer a more affordable and personalized viewing experience. They allow viewers to choose what they want to watch when they want to watch it, and on what device. Furthermore, cable companies have been notorious for their confusing billing practices, hidden fees, and long-term contracts, which have made customers feel trapped and frustrated. On the other hand, streaming services offer transparent pricing, no hidden fees, and no long-term contracts, making them a more attractive alternative for consumers. As a result, many people have switched to streaming services, leading to a decline in the number of traditional cable TV subscribers. This shift in consumer behavior has forced cable companies to adapt and offer their own streaming services, such as Comcast's Xfinity Stream and


Question-Do people love their cable companies


Answer-Generally, people do not love their cable companies. Cable companies often have a reputation for poor customer service, long wait times, and high prices. Customers may feel frustrated by unexpected fees, contracts, and limited options for customization. Additionally, cable companies have faced criticism for monopolistic practices, such as limiting competition in certain areas. While some customers may have positive experiences with their cable providers, the overall perception of cable companies is not typically one of love or affection.


#CTV #Streaming #OTT always getting better for viewers and advertisers

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