In the US there are more adults 65+ than there are people 12-24
I always enjoy looking at marketing charts full article here.
I really have never been a fan of age and gender targeting. 25-54 crosses generations. I am nothing like many of the 25-year-olds I know. I am certainly not like many of my 54-year-old friends. If you are an advertiser or marketer there is always a better way. Target lifestyle, purchase intent, proximity, psychographics. #CTV #Streaming can do all that and more
CTV | Streaming | OTT always getting better for viewers and advertisers