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  • Writer's pictureRobert Eckelman

I have always believed in “Strike while the iron is hot”. Hot or not the WGA strike is on.

Updated: Jul 25, 2023

I have always believed in “Strike while the iron is hot”. Hot or not the strike is on. Writers Guild of America strike began at 12:01 a.m. PDT on May 2, 2023. There have been strikes over the years all have worked out. Or have they? Are Shows better today than they were in the past?

I don't really know anything about the Writers Guild of America. I have read about the strike and why they are striking. Pay, AI, Streaming, cord-cutting… These issues will continue moving forward regardless of the strike.

What will get hurt the most? Late-night comedies like Colbert, Fallon, Kimmel, and SNL. They really have not been funny in years. That's not my opinion, just look at the ratings. Daytime talk shows will also be hurt Drew Barrymore, Tamara Hill Kelly Clarkson I am yawning before I finish this sentence.

I am not suggesting that there should not be a strike I simply don't know anything about that side of the industry. What I do know is these writers should be locked in a room and forced to watch the above programming. If they're proud of what they see keep striking, if they're not I would suggest reassessing.

If you own a restaurant and the food is bad you can raise the prices or fix the menu and hire a new chef. The latter will probably bring you profits quicker. Television, cable, and movies are all under tremendous pressure.

What is next.. what is plan B? Linear broadcast and cable will load up with unscripted reality shows (aka fake drama), and there will also be more newscasts. Check the ratings of the newscast now and that certainly is not greener pasture for anyone…

While I have no idea what the ultimate outcome will be you can bet streaming will be the benefactor in the short run. There are tons of great shows and they are really fun to watch. I rewatched Cheers, Frasier, and I am currently rewatching Fringe. They were great shows then and I have been having a blast watching them now.

I wish the best for strikers and studios, as far as viewers keep streaming.

#CTV #Streaming #OTT always getting better for local advertisers and viewers

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