The chart above is from Pixalate Q3 2023 CTV market share report
The power of CTV is in targeting your best audience.
Years ago the only thing we could do was Age & Gender targeting and purchasing programs that we thought our target market may view. We would just hope our message reached in market buyers. Gut instinct is was all we had until CTV combined digital attributes with the power of video.
Now rather than selecting a program we drill down to our specific audience, in the market for our product or service in our specific Geo. CTV provides target reach, maximum influence, leading to enhanced business outcomes.
Just as CTV is not about specific programs it is also not about specific devices. If you only advertise on Fire TV you miss a broad part of your audience. The same can be said of Roku Samsung and other OEM manufacturers. If you're running CTV but are limiting your platforms you are limiting your results.
At ConnectADtv we have a list of best practices. These practices have been built by working with local clients on over 3500 campaigns. If you're not doing CTV let's talk, if you are doing CTV let's talk, Possibly you can deliver even better results at the same budget.
You will never know until we have a conversation.