"The measure of intelligence is the ability to change" - Albert Einstein
Here are a few more quotes about change
"Change is the law of life. And those who look only to the past or present are certain to miss the future" - John F. Kennedy
"If you change the way you look at things, the things you look at change"
We may not always like change but it is undeniable. Change in the CTV space is rapidly changing and BIG changes are happening at NetFlix.
I am not sure if it is the password-sharing crackdown or the writers & actors strike but Netflix is enjoying a stampede of new customers. on their Q2 2023 earnings call, Netflix announced they added 6,000,000 new subscribers. https://thehill.com/business/4106920-netflix-subscriber-growth-skyrockets-amid-strike-password-sharing-crackdown/
By wait, there is more change ahead. According to the Verge https://bit.ly/44MGXOk and many other sources, NetFlix is eliminating the cheapest AD-Free plan (new customers only). Supposedly if you have it you can keep it, we'll see how long that lasts.
Netflix new plans will be AD-Supoorted for $6.99 and Ad-Free for $19.99 per month. That is one way to grow the AD-Supported tier.