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  • Robert Eckelman

According to Pixalate 94% of U.S. households reachable through CTV


94% of U.S. households reachable through CTV
94% of U.S. households reachable through CTV

September 30, 2022

According to Pixalate, 94% of U.S. households are reachable through CTV ads.


CTV Increases Reach

94% reach 2022

86% in 2021

59% in Q1 2020.


The Catalyst for consumer adoption includes the Covid-19 lockdowns & growing quality from FASTs & other premium apps like Peacock, HBO Max, Paramount +, Netflix (just added Ads 11/9/22) Disney+ (just added Ads 12/8/22).


I am on the lookout for research on Netflix and Disney, it should be interesting.


Other highlights

Roku devices dominate the CTV market with 44% share of ad spend. Samsung is next with 17% Amazon is in third with 12% CTV is one place where Apple lags with 9%


Keep in mind this is research from one source. CTV, Streaming, and OTT are growing so fast that I don't think any one source is correct. I always look at several reputable sources of information and average. Pixalate is a reputable source. Statista another reputable source, says 92% of US households were reachable by CTV programmatic advertising. THese two good sources are close.


Full article here

https://bit.ly/3Gywuxb


#CTV #Streaming #OTT always getting better for Savvy marketers, local advertisers, and viewers.

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