The headlines are not made up. CTV is the new TV and at some point in time may become the only TV.
#CTV | #Streaming | #OTT shifts power from media companies to advertisers & marketers. Advertisers no longer need to buy shows and networks; hoping prospects are in the audience. CTV | OTT offers advertisers the ability to build precise audiences made up of their best prospects. We are in a demos + world, today's best marketers are using data and technology to improve the impact, relevance, and engagement of their advertising.
Advertisers & Marketers know that US households build rooms around their big-screen TV’s. Viewership on traditional television and cable is cratering but hours viewing on TV sets is only Increasing.
Clearly, the definition of TV has changed but it is still the most powerful way for advertisers to reach and impact, and influence viewers.
According to eMarketer CTV | Streaming | OTT (CTV) is expected to surpass linear TV by 2024.
If you are reading the headlines or observing your consumption habits this shouldn’t be a surprise. Content owners and distributors are making their best programs available via CTV & Streaming. By content owners, I mean everyone that in the past was in the broadcast, cable, and movie business. That means NBC CBS ABC fox HBO Max / Warner Brothers, MGM…
Viewers watch what they want, when they want, on the device they want to view on. Advertising is not going away it's just getting better. With CTV | Streaming advertisers serve more relevant, targeted and entertaining to the intended audience.
#CTV #Streaming #OTT always getting better for viewers and advertisers.
