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  • Writer's pictureRobert Eckelman

This is not a post in support of or in opposition to Elon Musk. This is simply a question.

Updated: May 10, 2023

Did Elon Musk usher in a new version of company rightsizing?

Picture and link to an article here that spiked my curiosity

I don't remember the exact year, I think it was 2008 when I started hearing a lot about rightsizing companies. Rightsizing is the term used for restructuring companies. At the time I was a manager at a broadcast television station, we furlough, had early retirement, instituted layoffs, merged job roles, opted for centralization and other reorganization tactics.

The goal of rightsizing was to restructure & make more profit while still meeting the needs of the business (advertisers) and customers (viewers). I can honestly say I think our news product suffered greatly as a result of fewer reporters, each one doing more, hiring rookie anchors over seasoned broadcasters, and increasing the ad load in each program... I may cover the above in a separate post period.

I am not necessarily hearing the term rightsizing at the moment but clearly, there are layoffs in certain sectors of U.S. business. I can't help but notice these layoffs started happening just after Elon Musk took over Twitter. This is not a comment on Twitter or Elon Musk. This is simply my observation and a question going out to anyone who reads this post.

Are other companies following Elon musk's lead in rightsizing? And is rightsizing even the term to use for reshaping a company for future growth. I think when the broadcast industry was rightsized they limited their future growth period it was all for short-term gain.


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