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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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August 1, 2024

No limits, no limits, no limits! Are you ready to break free from your self-imposed constraints?

No limits, no limits, no limits. It’s more than a mantra; it’s a mindset. I repeat it relentlessly at challenging times—during deadline...

July 26, 2024

The metamorphosis from Broadcast & Cable to CTV & Streaming continues. Lots of sports news and a bite of the Apple

The metamorphosis from cable and broadcast to streaming continues. Here are the headlines from just the last few days NBA signs 11 year...

July 24, 2024

Cord-Cutting 2.0 is upon us. Questioning my current relationship with my ISP(Internet service provider ) Should I stay or should I go

Cord cutting 2.0 is upon us. I am still on FIOS High Speed internet and quite frankly it's fine. It is nice to know I have options. With...

July 22, 2024

In my world of Streaming & CTV does not exist without innovation, transparency, and truth.

A friend who frequently reads my posts on ConnectADtv and LinkedIn recently commented, "What's going on with your posts? You're writing...

July 19, 2024

The video landscape has undergone a seismic shift, moving from broadcast & cable to a Streaming First mentality.

This seismic change only took about 6 years and has fundamentally altered how we access and enjoy our favorite shows, movies, and sports....

July 3, 2024

The world needs a person like Elon Musk to rethink, reinvent, innovate

I am not quite sure how I feel about Elon Musk. I don't know if I like or dislike him, and I am certain he doesn't care either way. I do...

June 22, 2024

I can handle the truth. In fact, the only thing I want is a straightforward answer to my questions.

Straight Talk in CTV, Streaming, and Retargeting Let's cut through the fluff. In the world of digital advertising, clarity is king. We...

June 20, 2024

Ditch the T and turn can't into can, it is only one letter

A friend and I were discussing his next employment opportunity. I suggested a few options, but he kept saying, "I can't do that."...

June 19, 2024

For your CTV campaign go deep & wide, Buy FASTs, purchase high & low, procure VMVP's pro & college sports, premium SVOD channels like Amazon Prime, Max & Peacock. Target audiences, not networks...

A strategically designed CTV campaign is all local regardless of the GEO Being targeted. Whether it's a region or a 15-mile radius the...

May 9, 2024

I remember when I only saw video calls on George Jetson. Spacely sprockets was certainly ahead of its time

I initially thought video calls would be great, and they are for certain tasks. For building relationships or handling high-attention...

May 8, 2024

Nearly Every American Household Is Subscribed to Streaming Services. Streaming has become the standard

Streaming services have become the standard in American households, marking a significant shift in how entertainment is consumed....

May 3, 2024

Actions speak louder than words. January 2024 Comcast said it was not threatened by the growth of 5G home Internet by T-Mobile and Verizon

Apparently, things may have changed. Comcast is now offering high-speed home Internet at $30.00 a month https://xfin.tv/3JO5cn3 How...

April 25, 2024

No need for Virtual Assistants or White-label companies. Our structure allows us to develop strong relationships, provide consistent service & deliver successful outcomes

Maybe it's just me, but lately, I am getting bombarded with pitches from virtual assistants, white-label companies, business coaches, and...

April 23, 2024

Our small size is your giant advantage

Don't Get Lost in the Crowd: Partner with ConnectADtv for Superior CTV Results Boutique Expertise, Big Results: At ConnectADtv, our size...

April 19, 2024

President Biden claims his uncle was eaten by cannibals. The Trump Stormy Daniels hush money trial set to start. These headlines are the most intriguing content on TV right now.

This is not a political post, I do not make them. This is about the state of #Television #Cable and #Streaming today. A common question I...

April 16, 2024

I have never been scared to bring up the elephant in the room. Why are TV stations, Radio stations Cable companies willing to give away their airtime to clients that buy CTV| Streaming | OTT from them

I have never been scared to bring up the elephant in the room. Why are TV stations, Radio stations and cable willing to give away their...

April 4, 2024

A Fresh Start Every Day: My Powerful Morning Routine can become yours. 16 days until I bike to raise Funds and Awareness for MS.

A Fresh Start Every Day: My Powerful Morning Routine Personal and Business. For years, I've carved out the first 30 minutes of each...

March 17, 2024

Let's return to the spirit of pre-covid excellence and bring back extraordinary!

The difference between ordinary and extraordinary Ordinary-common, average, routine, typical, compliance.. Extraordinary- exceptional,...

March 17, 2024

Ordinary vs. Extraordinary: A World of Difference

The Spark of Excellence Remember that pre-COVID feeling? That drive to go above and beyond. Let's reignite that spark and bring back the...

March 7, 2024

Since 2018 I have been saying CTV & OTT close, but not the same thing. All advertising impressions are not equal. CTV is a great equalizer.

Since 2018, I've emphasized the distinction between CTV and OTT, stressing that they may appear similar, but they differ significantly,...

March 5, 2024

Streamers watch great shows & movies, they also watch a lot of Ads

Bring on the streaming era, welcome the advertisements! Above graphic from eMarketer Link to full article here https://bit.ly/3TmoCoz...

February 26, 2024

When your company’s Org Chart looks like Wile E. Coyotes blueprint to catch the Road Runner you can probably guess what's going to happen next

This serves as a continuation of a post shared on February 18, Call me old school but I believe salespeople are getting too far away from...

February 20, 2024

Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge?

Don't blink #CTV #Streaming #OTT has already changed how viewers consume media and how advertisers and marketers influence their best...

February 18, 2024

Call me old school, I believe salespeople are getting too far away from their customers.

Call me old school, I believe salespeople are getting too far away from their customers. I still believe it takes a lot of time and...

February 16, 2024

Doing well by doing good

I have a doctor friend who often says "doing well by doing good". I always liked that saying, and thought he made it us. Just today I...

February 2, 2024

Enjoy Super Bowl Sunday 2/11, Prepare for a Stupendous Saturday 2/17 Where Everyone Will Be Winners.

2nd Annual Romp To Cure MS Fundraiser & Silent Auction + Cruise Give-A-Way At BarrieHaus Ybor City From 1403 E. 5th Ave 12-3p. Everyone...

February 1, 2024

CTV | Streaming Advertising just got better! Amazon Prime Video With Advertising. Let's GO.

#CTV #Streaming #OTT just got better. Amazon Prime Video now has advertising. This is a monumental opportunity for marketers and...

January 28, 2024

Never let them see you sweat, This seems to be the way CEO's of cable companies are handling the telecom challenge to high-speed home internet

In the 1980s there were a series of commercials for Dry Idea Deodorant, the tagline was Never Let Them See You Sweat. It sounds like that...

January 25, 2024

Nielsen Gauge is out for December 2023. I like what Gauge says, I just don't like Nielsen or Gauge.

I do like what Gauge shows. Streaming is the dominant way people consume video entertainment. It is also in line with the other sources...

January 23, 2024

2nd Annual Romp To Cure MS event- February 17th from 12 noon to 3:00 PM at BarrieHaus Beer Co in Ybor. An opportunity to make a difference that is easy, fast, and fun.

I have accepted that humans are not perfect. I believe that in most instances perfection is the death of progress. My outlook is fairly...

January 17, 2024

Is $360 Per registered voter a good investment? Here is the Iowa political spend breakout for Iowa.

This is not a political post, I don't share my political views on digital platforms. I will admit to being somewhat interested in...

January 12, 2024

Be a strong link for your clients, those whom you work for, people who work for you, your family, and friends. Build unbreakable trust.

Be a strong link for your clients, those whom you work for, people who work for you, your family, and friends. There is no specific order...

January 3, 2024

Comcast not threatened by 5G Home Internet. If you don't learn from the past it will likely be repeated.

Comcast Says It Doesn’t Feel Threatened by 5G Home Internet As Cord Cutting 2.0 Grows- Read this headline in Cord Cutters News this...

December 28, 2023

12/27/23 I received an e-mail from Amazon Prime. If you are a subscriber, you likely did too. The note lets subscribers know that starting 1/29/24 Amazon Prime Video will include advertising.

This reminds me of the idiom that one man's trash is another man's treasure. I know some people will not be happy about the Amazon Prime...

December 27, 2023

2023 went FAST, I don't mean the calendar year, I mean FAST platforms.

The growth of Free Ad-Supported Streaming Television (FAST) was phenomenal in 2023. The forecast is for FASTS to take over...

December 22, 2023

Nielsen Gauge- worth a look, remember to inspect what you expect. Consult several sources.

I have been in cable TV or streaming since 1986. That’s 37 years. For the entire 37 years, I have never been a fan of Nielsen. The...

December 21, 2023

Is it possible another merger? Warner Brothers Discovery in talks with Paramount. The media industry is changing as fast as streaming Is replacing cable

With the velocity of change in the #Streaming #CTV #OTT space it is difficult to keep up. Throw on top of that the changing media...

December 6, 2023

The battle for home high-speed internet. Wireless companies are gaining ground on cable companies

Verizon and T-Mobile are rapidly expanding into 5G home high-speed Internet. While they are doing an amazing job their penetration is...

November 30, 2023

All work & no play make Jack a dull boy. Here is an opportunity to do well by doing good

All work and no play make Jack a dull boy. This post isn't about Jack and it's not about all work. It is about a work-life balance. I...

November 29, 2023

Hope everyone had a nice Thanksgiving or as I like to call it Giving Thanks day.

Hope everyone had a nice Thanksgiving or as I like to call it Giving Thanks day. I do post a lot. Because these are my posts they tend to...

November 15, 2023

local TV stations urge the FCC to reclassify streaming services as cable TV & here we go again

This may be gaining traction. Time will tell. Up front disclosure, this is about retransmission fees where I have some knowledge but I am...

November 14, 2023

Q3 2023 Wireless home High-Speed internet grows 18820% faster than Cable High-Speed Internet

According to the Lichtman Research group https://bit.ly/3ueZshx and Cord Cutters News https://bit.ly/3QvnEnm Home High-Speed Internet...

November 13, 2023

Viewers no longer distinguish between Broadcast, Cable & CTV. Viewers say CTV ADs are btter

These days the lines between broadcast, cable, and streaming have been blurred to the point that people really don't know or care which...

November 1, 2023

CTV TV is about being platform and program agnostic and target orthodox

The chart above is from Pixalate Q3 2023 CTV market share report The power of CTV is in targeting your best audience. Years ago the only...

October 26, 2023

T-Mobile & Verizon Adding almost 1Million 5G High Speed Home Internet Customers

Watch out cable, your former video consumers found better service, more flexibility, savings, greater customization... with #Streaming...

October 19, 2023

Spectrum/Charter follows former smaller cables companies. Now it's streaming-only for new customers

Just as I am ready to say, as fast as the media business is changing, nothing shocks me. I read an article that hit me with a thunderous...

October 12, 2023

Frasier back in Boston back on TV or your computer or your phone however you'd like to watch

Tossed salad and scrambled eggs the new Frasier is back. A lot has changed since the original Frasier. Back then, I only had one way to...

October 11, 2023

What a headline, Jerry Seinfeld & Larry David together again. Anything is possible

Who knows if it's true, I must admit it's fun to think about. I am still a sucker for Seinfeld reruns, I also still watch Cheers and...

October 8, 2023

Comcast | Charter | Spectrum to slow cord cutting by building a streaming box? What, really, why..

I am not quite sure I get it, cable is trying to slow cord-cutting by building a streaming box which eventually will lead to more...

October 5, 2023

Cable getting older, more expensive, harder to reach new movers & young adults

My morning always starts with a cup of coffee and research. I have mentioned several times that finding accurate research relating to CTV...

October 3, 2023

10/1/23 Sunday Night NFL streaming audience up by 42%. That was Swift

By that was swift I meant Taylor Swift. According to the article in MediaPost, it was the largest streaming audience ever for a Sunday...

September 29, 2023

TV 3.0 ever heard of it? If you haven't worry not, it's spreading like a speeding snail

This post is inspired by an article from TVREV /Alan Wolk that reminded me TV 3.0 is a thing. I had not thought about it in a while....

September 22, 2023

AMAZON to start running Ads in 2024.

On 6/19/23 I posted that Amazon Prime would likely jump into the #Streaming#CTV Ad business. Well likely just became definitely. Amazon...

September 18, 2023

I remember when TV had ratings. Viewers are still watching, just differently.

OK times have changed, I accept that, but there are still times when I am in disbelief. Sometimes I am nostalgic. Sometimes I am spoiled,...

September 11, 2023

Dust has settled Charter Spectrum & Disney's ESPN are now frenemies again content available on cable

Apparently the dispute is over. There is never really is a winner in a nasty fight, both sides end up hurt. What was the end outcome?...

September 5, 2023

Charter/Spectrum is more interested in protecting broadband than renewing Disney ABC ESPN

Charter seems more interested in protecting its core broadband 'connectivity relationships' than Charter seems more interested in...

September 4, 2023

With ESPN, FX, & local ABC being removed from Charter/Spectrum who cut the cord over the weekend

I cut the cord long ago. I really don't know if I should say I cut the cord or the cable company cut the cord for me. They literally...

August 30, 2023

Connected TV hours watched jumps 21% from May 2022 to May 2023 🔥

According to Com Score Connected TV hours watched jumped 21% from May 2022 to May 2023. https://bit.ly/47QMhTp Non Ad-Supported CTV is...

August 25, 2023

Trump mugshot- marketing genius

This is NOT a political post. I just don't make political posts, this is a marketing observation/post. I don't care where you fall on the...

August 24, 2023

“Tossed Salads & Scrambled Eggs.” Never knew what it meant but one of my favorite shows

The old saying was Frasier has left the building. The new saying, Frasier is returning to the building. You can catch him on streaming...

August 24, 2023

Do people really feel about ads during their Streaming/CTV/OTT

You can listen to what people say. You can read what the research says. Best of all you can watch what people actually do, 2.6 million...

August 23, 2023

Cable company sues HOA for not notifying or sharing the deals of a competing offer.

Wow, it is getting tough in the cable world. I have mentioned that I do research daily on #CTV #Streaming #OTT Advertising and Marketing....

August 20, 2023

The build-up to the Cybertruck seems like a calculated move of pure Marketing & Advertising Genius

Just my opinion as most of my posts are. The build up to the Cybertruck release seems like a calculated move of pure Marketing &...

August 18, 2023

Comcast & Spectrum/Charter Monopoly on cable shattered years ago. Now they are losing high Speed

My last 2 posts were about the penetration of CTV, Cord Cutting accelerating and Broadvast and CTV being on divergent paths. Broadcast is...

August 16, 2023

2023-2027 Traditional TV spending will fall by 4.4 Billion. Same Time CTV will grow by 15.8 Billion

Ad spending on Traditional TV and CTV, a tale of divergent paths. I try to do an hour of research every morning on CTV & Streaming,...

August 15, 2023

What percent of US households are reachable through CTV? It depends what source you consult

According to Roku 94% of US households are reachable by CTV Statista 92% of US households are reachable by CTV Lichtman Research Group...

August 11, 2023

Cable & Broadcast- two peas in a pod. Their business models have been impacted by CTV & Streaming

Cable and broadcast have always been frenemies. The cable companies definitely need access to the local channels to get subscribers. The...

August 10, 2023

Acquire knowledge from others, learn from experience, and listen to Sam's wise words.

My friend Sam is always sharing knowledge that he's picked up over the years. I am just paying it forward. Here is Sam's top 10 for the...

August 10, 2023

Love ChatGPT & Googles Search Generative Experience (SGE). I use them both as idea starters

I find both forms of AI great for starting ideas. I also find they are both very different. At first, I thought ChatGPT was more...

July 31, 2023

Storm brewing in the TV/Streaming world. Like most arguments, it's about money, truf & jealousy

For years there have been networks and affiliates. An affiliate is a local broadcaster that carries some or all of the network's...

July 25, 2023

Bye Bye Birdie, it is a sign of the times.

Bye Bye Birdie, our winged friend has been replaced by an X. This is not a commentary of good or bad, it is just an observation. The...

July 24, 2023

When is the last time you read a printed newspaper?

When is the last time you read a printed newspaper? I wake up curious every morning. It is part of my DNA. Today I woke up wondering what...

July 20, 2023

"The measure of intelligence is the ability to change" - Albert Einstein

Here are a few more quotes about change "Change is the law of life. And those who look only to the past or present are certain to miss...

July 19, 2023

The velocity of growth & change in the CTV space is so intense I could make a post daily

This is an update to a post I just made on 7/18/23 (yesterday) https://bit.ly/46WrXPV . The post was about the slowing down of...

July 18, 2023

Marketers & Advertisers are increasing their audience-based TV buying investments.

This means increased investment in CTV. Sooner than later most TV, Movies, and entertainment will be streamed. I have read a few articles...

July 13, 2023

Mobile companies are now offering high-speed home internet. Will you consider their service?

Cord Cutting is not the only thing that is impacting cable companies. Mobile companies are now offering 5G High-Speed Home Internet with...

July 13, 2023

Has the growth of CTV | Streaming the high number of Cable Cord Cutters surpassed your expectations?

Has the growth of CTV | Streaming and the high number of Cable Cord Cutters surpassed your expectations since 2020? According to many...

June 28, 2023

I prefer Roku Devices but I always love a good deal. Fire TV Stick brand new $16.99

This deal screams buy me, it is likely for today 6/28/23 only and you were limited to purchasing one. Streaming devices have come a long...

June 27, 2023

I do my best to wake up every morning with one question, what can I learn today?

I do my best to wake up every morning with one question, what can I learn today? I typically spend the first hour of every day doing some...

June 21, 2023

Advertising & marketing dollars follow eyeballs. They move slower than viewers but eventually move

Over the last few days, I have been posting about: The rise of CTV & Streaming. The increase in time spent with digital video. Digital...

June 21, 2023

CTV|Streaming was blossoming well before Covid. Since 2020 Cord-Cutting has soared to epic levels

https://bit.ly/3PiBqe7 Source from InsiderInteiiigence #CTV, #Streaming, #OTT were blossoming well before Covid. There was little doubt...

June 19, 2023

Time spent watching digital video surpasses time spent watching traditional TV & Cable

The number 3 has always been powerful. Here are the Top 3 headlines for CTV and 3 Strikes for traditional media. 1, Viewers spend more...

June 19, 2023

If you can't beat them join them. Amazon Prime is considering jumping into ad-supported streaming

The old saying goes if you can't beat them join them. It looks like Amazon Prime may soon offer an Ad Supported Streaming/CTV tier. What...

May 22, 2023

What is ESPN Flagship? Another threat to traditional cable? One more reason to cut the cord?

These days it is more than streaming that is impacting cable companies. T-Mobile and Verizon have started going after high-speed home...

May 18, 2023

Difference between age and gender targeting and psychographic targeting

Follow up to the 5/17/23 post titled In the US there are more adults 65+ than there are people 12-24. In that post, I compared Agen and...

May 17, 2023

In the US there are more adults 65+ than there are people 12-24

I always enjoy looking at marketing charts full article here. https://www.marketingcharts.com/featured-30401?mc_cid=1c066d3470&mc_eid=b33...

May 16, 2023

…And the first-ever, exclusive, streaming, NFL playoff game goes to Peacock

In many posts, I say that eventually most things will be streamed. Many people share this opinion. I do reserve local news and live...

May 8, 2023

I have always believed in “Strike while the iron is hot”. Hot or not the WGA strike is on.

I have always believed in “Strike while the iron is hot”. Hot or not the strike is on. Writers Guild of America strike began at 12:01...

May 2, 2023

T-Mobile adds 523,000 home internet customers. That is more than AT&T Comcast Charter & Verizon

Years ago I had a client in a somewhat rural area. During our meeting, he started doing what I thought was a drum roll on the table. I...

April 28, 2023

Not all records should be celebrated. Comcast Pay TV customer loss hit all-time high Q1 2023

In Q1 2023 Comcast reported losing 614,000. Charter / Spectrum also incurred severe TV customer losses. In Q1 2023 Charter / Spectrum...

April 28, 2023

Watching Traditional TV or Cable is as outdated as smoking on an airplane.

100% transparency I took the line "as outdated as smoking on an airplane" from an article on TheStreet.com https://www.thestreet.com/medi...

April 28, 2023

Love cable content, just not the cable companies. Traditional Cable losing 16000 subscribers per day

The chart above from Samba TV State of Viewership 2H 2022. Less than half of US Households subscribe to cable https://bit.ly/40UHxri I am...

April 24, 2023

CTV will be in 115 million households by 2024 doubling traditional cable

I try to start off every day by doing 30+ minutes of research on CTV and streaming. I don't have one particular source that I think is...

April 21, 2023

My favorite concepts that gets people through the highs & lows of business entrepreneurship & Life

SISU Is a concept that I have been living with since I was 18. I didn't know there was a word for this concept, it is just how I went...

April 20, 2023

CTV is now Superior TV

What was once regular TV is Superior TV Thanks to CTV | Streaming | OTT. TV is not dying, it is flourishing. People haven't stopped...

April 20, 2023

In 4 fast years (2019-2022) CTV|Streaming has gone from last to first in time spent viewing

When I present research on #CTV #Streaming #OTT always preface it with, consult several sources. Streaming is growing so fast that it is...

April 14, 2023

Trust and loyalty, It is it takes effort, time & consistency to win. It can be lost in an instant.

I say this about trust all the time. Today I read an article from Marketing Charts that indicate my thoughts on loyalty line up with...

April 14, 2023

I have come to realize it's the smallest things that make the biggest differences

You have probably heard the cliche before, people will forget what you said but remember how you made them feel. Some people have...

April 5, 2023

I just read an interesting post on ChatGPT this led me to a search on Googles Bard

I have to admit I am a geek so when something like ChatGPT comes out it amazes me. It typically leads my wife to saying something like...

March 31, 2023

Kevin Hart, Die Hart Free on Roku

#CTV #Streaming #OTT #Roku always getting better for local advertisers and viewers