This is not a political post, I don't share my political views on digital platforms. I will admit to being somewhat interested in politics and even more interested in how politicians invest in and use media. I've been in the media business for 38 years, so I have sold and managed through many political cycles.
Here is the Iowa political spend breakout. It is simple math.
Media dollars spent $259,000,000
Registered republican voters 718,901
Total dollar spent per republican voter $360
Spending by candidate
#1 Haley 88.61 million
#2 DeSantis 80.82 million
#3 Trump 71.92 million
This is the opposite of winning status
It would be very interesting to see a breakout of earned media coverage, meaning which candidate received the most non-advertising related coverage in the state. My bet, Trump was a big benefactor of news coverage.
Full article here