Google Continues Milking Cookies & Telcom home Highspeed 5G Is Sprinting

The digital world is in constant motion, and 2025 is proving no exception. Two heavyweight shifts are reshaping how we connect, consume, and advertise: Google’s decision to keep cookies on the menu, and the explosive growth of 5G home internet led by telecom titans like T-Mobile and Verizon.

Google’s Cookie Conundrum: Still on the Table

After years of signaling the end of third-party cookies in Chrome, Google has decided to hit pause. While many were bracing for a cookie-less future, the tech giant is sticking with what works—for now.

What does that mean for advertisers? Relief. Cookies remain a key piece of the targeting puzzle, helping brands stay relevant and efficient in their messaging. Looking forward to future privacy developments and the best replacement for cookies. There are proposed solutions, many, but there is a reason why Google is keeping them

5G Home Internet: Telecom’s Power Play

While cookies stall, 5G is sprinting. T-Mobile has surged to 5.6 million 5G home internet subscribers as of early 2025, with plans to hit 12 million by 2028. Not to be outdone, Verizon is gunning for 4 to 5 million subscribers by the end of this year.

This isn't just an infrastructure story—this is a lifestyle shift. 5G home internet is redefining reliability and speed, especially for underserved areas and cord-cutters craving simpler setups. With lower latency, faster downloads, and the muscle to handle smart homes and heavy streaming, 5G is finally delivering on the hype.

⚖️ What It Means

• For advertisers: You’ve still got cookies

• For consumers: Faster, more reliable, and often cheaper internet is knocking.

• For the industry: We’re watching the beginning of a new connectivity era. Telcos are pivoting from pipe providers to full-on broadband contenders.

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The Bottom Line

We’re in a pivotal moment where legacy tools like cookies still matter and next-gen solutions like 5G are becoming the new standard. Whether you're in media, marketing, or just managing your smart home, the future of digital connection is evolving fast. Keep your cookies and get rid of your old router.