I have never been scared to bring up the elephant in the room. Why are TV stations, Radio stations and cable willing to give away their airtime to clients to buy CTV| Streaming | OTT
Is there a product worthless, I think not
Have they waived the white flag and given up on their traditional business
Do they get free streaming inventory, absolutely not
Are there streaming margins that high?
Are you running on high-profile streaming like Hulu, Amazon, Sling, ESPN…
Are they running your free schedule the way they would shepherd a paid schedule in fact are they running it or are they farming that out to a third party
Is this just an internal shell game.
I was a broadcast sales manager for 17 years. There is no denying it is happening. Traditional media sellers have been financing their digital efforts with their airtime for years. I have some theories why. If you're interested let's talk.
