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  • Writer's pictureRobert Eckelman

As cable subscriptions drop so does the Bally Sports Network

Updated: Jul 25, 2023

As cable subscriptions drop so do regional sports networks. This is a follow-up to a post on 2/8, Is the Bally Sports Network relevant, or is it set for extinction?

I don't know about extinction but Bally Sports Network is headed for bankruptcy. Cable penetration is currently around 50%. That means regional sport Nets have lost a substantial amount of subscriptions. From the article attached Bally Sports Network has gone from 100 million homes to 67 million homes. People are cutting the cord and finding other ways to watch and follow their favorite teams.

I absolutely do not celebrate the loss of regional sports networks or any programming. In order for #CTV, #Streaming, #OTT To continue growing we need programming. It's important that we have choices. People smarter than me need to figure out how to be profitable in a new media paradigm.


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