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  • Robert Eckelman

Advertisers can't say whatever they want, There is a federal truth in advertising law


Advertisers can't say whatever they want, There is a federal truth in advertising law.


I don't doubt that the Google Pixel phone is fantastic. I am a big fan of Google. Apparently, They may have fudged a little on their advertising.


The Federal Trade Commission and seven states have sued Google and iHeartMedia over ads by radio announcers who endorsed the Pixel 4 phone, despite never having used the device.


Link to full article https://www.mediapost.com/publications/article/380177/google-iheartmedia-sued-by-ftc-and-states-over-fa.html


The federal truth in advertising law is enforced by the Federal Trade Commission. This act makes it illegal to be dishonest or deceptive in advertisements. There are many examples out there but most have been forgotten.


Here is a link to an article that highlights 18 scandals

https://www.businessinsider.com/false-advertising-scandals-2017-2


You may be surprised by some of them such as Uber, Activia yogurt, Draftkings/FanDuel, Red Bull ...


I am in advertising and I don't like to see the truth stretched so much that it becomes illegal. I have huge respect for the industry and most clients. Unfortunately, things happen, and sometimes they happen to the largest companies.


Google and iHeartMedia agreed to resolve the allegations by paying $9 million total to the states that sued -- Arizona, California, Georgia, Illinois, Massachusetts, New York, and Texas.

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